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I’m a marketing and communications professional based in Rotterdam, with a track record delivering integrated media campaigns, social-first concepts, and influencer programs for global brands across APAC and beyond. I enjoy turning data-driven insights into creative, reader-friendly content and compelling stories that resonate with diverse audiences. I’m passionate about social impact and ESG storytelling, and I’ve worked on campaigns across healthcare, technology, and sustainability, translating complex topics into bite-sized content and clear next steps for clients and leadership teams.…I’m a marketing and communications professional based in Rotterdam, with a track record delivering integrated media campaigns, social-first concepts, and influencer programs for global brands across APAC and beyond. I enjoy turning data-driven insights into creative, reader-friendly content and compelling stories that resonate with diverse audiences. I’m passionate about social impact and ESG storytelling, and I’ve worked on campaigns across healthcare, technology, and sustainability, translating complex topics into bite-sized content and clear next steps for clients and leadership teams.

Vania Hendyanto

Social Media Manager, Content Creator, Content Strategist, +6

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I’m a marketing and communications professional based in Rotterdam, with a track record delivering integrated media campaigns, social-first concepts, and influencer programs for global brands across APAC and beyond. I enjoy turning data-driven insights into creative, reader-friendly content and compelling stories that resonate with diverse audiences. I’m passionate about social impact and ESG storytelling, and I’ve worked on campaigns across healthcare, technology, and sustainability, translating complex topics into bite-sized content and clear next steps for clients and leadership teams.…I’m a marketing and communications professional based in Rotterdam, with a track record delivering integrated media campaigns, social-first concepts, and influencer programs for global brands across APAC and beyond. I enjoy turning data-driven insights into creative, reader-friendly content and compelling stories that resonate with diverse audiences. I’m passionate about social impact and ESG storytelling, and I’ve worked on campaigns across healthcare, technology, and sustainability, translating complex topics into bite-sized content and clear next steps for clients and leadership teams.

Available to hire

I’m a marketing and communications professional based in Rotterdam, with a track record delivering integrated media campaigns, social-first concepts, and influencer programs for global brands across APAC and beyond. I enjoy turning data-driven insights into creative, reader-friendly content and compelling stories that resonate with diverse audiences.

I’m passionate about social impact and ESG storytelling, and I’ve worked on campaigns across healthcare, technology, and sustainability, translating complex topics into bite-sized content and clear next steps for clients and leadership teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Intermediate

Spanish; Castilian

Intermediate

French

Intermediate

Indonesian

Fluent

Work Experience

Senior Associate (Senior Consultant), Integrated Media Strategy at Weber Shandwick

July 1, 2025 - Present

Led end-to-end social media management and content operations; managed influencer campaigns with 100+ influencers; served as project manager for PR-led initiatives including press releases, media lists, and on-site events; supported sustainability report launches; coordinated media engagements and CEO interviews; produced monthly performance reports across social media, media relations, website, and internal comms with actionable insights.

Integrated Brand Consultant at PwC Singapore

August 1, 2023 - June 30, 2025

Strategized and executed PwC Singapore’s participation in national and global moments (COP28/29, Singapore Budget, National Day, Ecosperity); led social media, digital, and external communications; developed internal communications; translated complex topics into accessible narratives for social media, digital content, and stakeholder communications; drove website strategy and UI/UX improvements; delivered data-led insights and reporting with Power BI dashboards.

Business Development Intern at PwC Singapore

January 1, 2023 - June 30, 2023

Optimised Salesforce CRM system, provided technical support, trained users, and supported onboarding and refresher trainings for new releases; collaborated with Strategy Marketing Team for events and assisted media monitoring for competitor analyses.

Business Development Intern at Hello Sehat

June 1, 2021 - August 31, 2021

Built and pitched sales proposals to potential clients such as Pfizer, Roche, Omron, Reckitt Benckiser, and Kimberly-Clark; led Pneumococcal Vaccine Campaign by coordinating with regional VPs and external stakeholders; closed a USD 22K deal for an elderly FMCG product campaign; conducted market research via LinkedIn and analytics tools.

Marketing Intern at PT Siklus Resources

June 1, 2020 - August 31, 2020

Built sales proposals by researching market data; collaborated with cross-functional teams to design decks; created website UI concepts using Adobe XD and Illustrator.

Senior Consultant, Integrated Media Strategy and Influence at Weber Shandwick

July 1, 2025 - March 31, 2026

Owned social content operations across LinkedIn, Instagram, TikTok, and Facebook — including editorial calendars, publishing, community management, crisis response, and social listening. Managed high-volume publishing cadence: typically 2–3 pieces per week per platform per account, while handling a minimum of three accounts concurrently (often more during campaign peaks). Led global beauty campaign for L’Oréal Paris and Garnier, managing 120+ creators end-to-end, including sourcing, content brief production, video reviews and approvals, launch and performance tracking. Developed trend-forward creative briefs rooted in emerging beauty and platform culture, shaping influencer content that positioned brands as conversation leaders. Built campaign performance dashboards tracking engagement, reach, and conversion signals, translating data insights into actionable recommendations to improve outcomes. Collaborated cross-functionally with designers, copywriters, analysts, and client sta

Integrated Brand Consultant (Brands and Communications, and Website) at PwC Singapore

August 1, 2023 - June 1, 2025

Led integrated digital marketing campaigns across PwC Singapore’s social media and website channels, aligning content strategy with major national and global moments such as COP28/29, Singapore Budget, and Ecosperity. Translated complex sustainability, ESG, and regulatory developments into accessible thought leadership content, enabling stronger engagement with business leaders, policymakers, and industry stakeholders. Managed multi-channel campaign execution including social media, website content, and internal email newsletters to support brand positioning, recruitment marketing, and service-line visibility. Built Power BI dashboards consolidating social, media, and digital performance data, providing monthly insights and recommendations to senior leadership and partners. Analyzed campaign performance metrics to identify optimization opportunities and improve digital effectiveness. Collaborated with cross-functional teams across marketing, design, and leadership to develop campaign

Senior Consultant, Integrated Media Strategy and Influence at Weber Shandwick

July 1, 2015 - March 1, 2026

Led end-to-end digital campaign delivery across social and web, including editorial planning, content production, publishing, and community management (crisis comms); project managed PR and media workstreams with materials, briefs, interview prep, coverage tracking; developed creative strategy for pitches with Gen Z insights; built post-campaign dashboards and insights; led influencer campaigns (100+ creators) from sourcing to live execution and contract management.

Integrated Brand Consultant (Brands & Communications, and Website) at PwC Singapore

August 1, 2023 - June 1, 2025

Led integrated campaigns across social, website, and newsletters around major moments (e.g., Singapore Budget, COP28/Ecosperity), strengthening visibility and stakeholder engagement. Managed internal stakeholders to deliver on-brand campaigns and assets, ensuring alignment with PwC global brand guidance and approvals. Translated ESG, sustainability, and regulatory topics into thought leadership and bite-sized content for leaders and policy audiences. Built Power BI dashboards consolidating social, media, and web performance; improved digital experience by governing content in Adobe Experience Manager.