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2-paragraph first-person bio, friendly toneI am a CRM and digital transformation specialist with over fifteen years of experience working with global organizations to design, implement, and optimize customer platforms. My background is deeply rooted in Salesforce ecosystems, where I help businesses connect technology with real operational needs. I enjoy translating complex requirements into practical solutions that improve processes, strengthen data quality, and drive adoption across teams. Throughout my career I have worked closely with stakeholders, technical teams, and business leaders to deliver scalable systems and long term value. I focus on building solutions that are not only technically sound but also usable and impactful for the people who rely on them every day. I am comfortable working in international environments and enjoy collaborating with teams that want to improve how technology supports their business.…2-paragraph first-person bio, friendly toneI am a CRM and digital transformation specialist with over fifteen years of experience working with global organizations to design, implement, and optimize customer platforms. My background is deeply rooted in Salesforce ecosystems, where I help businesses connect technology with real operational needs. I enjoy translating complex requirements into practical solutions that improve processes, strengthen data quality, and drive adoption across teams. Throughout my career I have worked closely with stakeholders, technical teams, and business leaders to deliver scalable systems and long term value. I focus on building solutions that are not only technically sound but also usable and impactful for the people who rely on them every day. I am comfortable working in international environments and enjoy collaborating with teams that want to improve how technology supports their business.

Vanessa Cerdas

Project Manager, Architect, Product Designer, +7

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2-paragraph first-person bio, friendly toneI am a CRM and digital transformation specialist with over fifteen years of experience working with global organizations to design, implement, and optimize customer platforms. My background is deeply rooted in Salesforce ecosystems, where I help businesses connect technology with real operational needs. I enjoy translating complex requirements into practical solutions that improve processes, strengthen data quality, and drive adoption across teams. Throughout my career I have worked closely with stakeholders, technical teams, and business leaders to deliver scalable systems and long term value. I focus on building solutions that are not only technically sound but also usable and impactful for the people who rely on them every day. I am comfortable working in international environments and enjoy collaborating with teams that want to improve how technology supports their business.…2-paragraph first-person bio, friendly toneI am a CRM and digital transformation specialist with over fifteen years of experience working with global organizations to design, implement, and optimize customer platforms. My background is deeply rooted in Salesforce ecosystems, where I help businesses connect technology with real operational needs. I enjoy translating complex requirements into practical solutions that improve processes, strengthen data quality, and drive adoption across teams. Throughout my career I have worked closely with stakeholders, technical teams, and business leaders to deliver scalable systems and long term value. I focus on building solutions that are not only technically sound but also usable and impactful for the people who rely on them every day. I am comfortable working in international environments and enjoy collaborating with teams that want to improve how technology supports their business.

Available to hire

2-paragraph first-person bio, friendly toneI am a CRM and digital transformation specialist with over fifteen years of experience working with global organizations to design, implement, and optimize customer platforms. My background is deeply rooted in Salesforce ecosystems, where I help businesses connect technology with real operational needs. I enjoy translating complex requirements into practical solutions that improve processes, strengthen data quality, and drive adoption across teams.
Throughout my career I have worked closely with stakeholders, technical teams, and business leaders to deliver scalable systems and long term value. I focus on building solutions that are not only technically sound but also usable and impactful for the people who rely on them every day. I am comfortable working in international environments and enjoy collaborating with teams that want to improve how technology supports their business.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Dutch

Beginner

Work Experience

Core Lead / Customer Success Manager, Salesforce Operations Lead at Salesforce Wolfpack Agency

May 1, 2023 - Present

Led CRM delivery across multi-cloud environments for international clients, overseeing deployments, QA, and change request management. Drove platform roadmap ownership, vendor partnerships, and cross-functional team alignment. Implemented a centralized support model to improve incident response times, delivered documentation and remote training for global stakeholders, and collaborated with Salesforce and external vendors to scale platform expansion.

Lead CRM Delivery / Customer Success Manager at Wolters Kluwer

January 1, 2020 - December 31, 2023

Led Salesforce delivery across Europe, the Middle East and Africa (EMEA); conducted analysis, QA, and validation of change requests and incidents; owned platform roadmap; managed cross-functional teams; negotiated vendor partnerships; directed deployments; standardized processes; implemented continuous improvements; provided documentation and remote training to align global stakeholders; supported CRM integrations for international contexts.

Enterprise Software Engineer / Salesforce at Wolters Kluwer

October 1, 2018 - December 31, 2019

Developed and maintained enterprise CRM software solutions; collaborated with cross-functional teams; contributed to CRM deployment and integration across multi-cloud environments; supported ongoing enhancements and stakeholder alignment.

Core Lead / Customer Success Manager at DAZN

May 1, 2023 - Present

Lead Salesforce operations across global distributed teams, ensuring platform stability, scalable automations and reliable delivery across multiple time zones. Oversee incident triage, workflow optimization and release management via Jira and ServiceNow. Direct deployments, standardized processes and implemented continuous improvements to enhance performance and reduce operational bottlenecks. Provide documentation and remote training to align global stakeholders and support platform adoption. Supported Salesforce delivery across EMEA by leading analysis, QA and validation of change requests, enhancements and incidents. Collaborated with cross-functional teams to refine requirements, test automations and introduce process improvements that strengthened platform reliability. Contributed to a centralized support model that improved resolution times, operational visibility and consistency across business units.

Enterprise Software Engineer / Salesforce at Wolters Kluwer

January 1, 2020 - December 31, 2023

Supported Salesforce delivery across EMEA by leading analysis, QA and validation of change requests, enhancements and incidents. Collaborated with cross-functional teams to refine requirements, test automations and introduce process improvements that strengthened platform reliability. Contributed to a centralized support model that improved resolution times, operational visibility and consistency across business units.

CRM Lead / Customer Success Manager at Wolf Pack Agency

October 1, 2018 - December 31, 2019

CRM delivery across multi-cloud environments for international clients. Own customer success, stakeholder management and long-term platform roadmaps to ensure consistent business value. Led cross-functional teams, designed and deployed CRM solutions, and supported ongoing platform adoption.

Core Lead / Customer Success Manager / Salesforce Operations Lead at DAZN

May 1, 2023 - Present

Led CRM delivery and platform migrations across multi-cloud environments; defined goals, milestones, and delivery roadmaps; managed risks and dependencies; coordinated cross-functional teams and stakeholders; ensured smooth transition to business-as-usual operations.

CRM and Multi-Cloud Architecture Solution Designer at Wolters Kluwer

January 1, 2020 - December 31, 2023

Led CRM initiatives, multi-cloud architecture design, and automation AI applied to CRM including Einstein and Agent Force Integrations; delivered digital engagement flows and process optimization; coordinated cross-functional stakeholders; ensured timely delivery and governance across EMEA.

Enterprise Software Engineer / Salesforce at Wolf Pack Agency

October 1, 2018 - December 31, 2019

Led Salesforce-related initiatives and CRM platform migrations; partnered with cross-functional and external vendors to deliver CRM improvements and governance; supported delivery across platforms and regions.