VC

Vanessa Cerdas

Available to hire

2-paragraph first-person bio, friendly toneI am a CRM and digital transformation specialist with over fifteen years of experience working with global organizations to design, implement, and optimize customer platforms.

About

2-paragraph first-person bio, friendly toneI am a CRM and digital transformation specialist with over fifteen years of experience working with global organizations to design, implement, and optimize customer platforms. My background is deeply rooted in Salesforce ecosystems, where I help businesses connect technology with real operational needs. I enjoy translating complex requirements into practical solutions that improve processes, strengthen data quality, and drive adoption across teams.
Throughout my career I have worked closely with stakeholders, technical teams, and business leaders to deliver scalable systems and long term value. I focus on building solutions that are not only technically sound but also usable and impactful for the people who rely on them every day. I am comfortable working in international environments and enjoy collaborating with teams that want to improve how technology supports their business.

  • 8 years' experience
  • Joined January 2026

Languages

  • Spanish; CastilianFluent
  • EnglishFluent
  • DutchBeginner

Industry experience

  • Software & Internet
  • Professional Services
  • Financial Services
  • Media & Entertainment

Work experience· 9 roles

Core Lead / Customer Success Manager / Salesforce Operations Lead · DAZNMay 2023 – Present · 3 yrs 7 mos

Led CRM delivery and platform migrations across multi-cloud environments; defined goals, milestones, and delivery roadmaps; managed risks and dependencies; coordinated cross-functional teams and stakeholders; ensured smooth transition to business-as-usual operations.

Core Lead / Customer Success Manager · DAZNMay 2023 – Present · 3 yrs 7 mos

Lead Salesforce operations across global distributed teams, ensuring platform stability, scalable automations and reliable delivery across multiple time zones. Oversee incident triage, workflow optimization and release management via Jira and ServiceNow. Direct deployments, standardized processes and implemented continuous improvements to enhance performance and reduce operational bottlenecks. Provide documentation and remote training to align global stakeholders and support platform adoption. Supported Salesforce delivery across EMEA by leading analysis, QA and validation of change requests, enhancements and incidents. Collaborated with cross-functional teams to refine requirements, test automations and introduce process improvements that strengthened platform reliability. Contributed to a centralized support model that improved resolution times, operational visibility and consistency across business units.

Core Lead / Customer Success Manager, Salesforce Operations Lead · Salesforce Wolfpack AgencyMay 2023 – Present · 3 yrs 7 mos

Led CRM delivery across multi-cloud environments for international clients, overseeing deployments, QA, and change request management. Drove platform roadmap ownership, vendor partnerships, and cross-functional team alignment. Implemented a centralized support model to improve incident response times, delivered documentation and remote training for global stakeholders, and collaborated with Salesforce and external vendors to scale platform expansion.

CRM and Multi-Cloud Architecture Solution Designer · Wolters KluwerJan 2020 – Dec 2023 · 4 yrs
Enterprise Software Engineer / Salesforce · Wolters KluwerJan 2020 – Dec 2023 · 4 yrs
Lead CRM Delivery / Customer Success Manager · Wolters KluwerJan 2020 – Dec 2023 · 4 yrs
Enterprise Software Engineer / Salesforce · Wolf Pack AgencyOct 2018 – Dec 2019 · 1 yr 3 mos
CRM Lead / Customer Success Manager · Wolf Pack AgencyOct 2018 – Dec 2019 · 1 yr 3 mos

Education

Bachelor's Degree in Business Administration · Costa Rica University2030 – 2026
Bachelor's Degree in Respiratory Therapy · Santa Paula University2030 – 2026
Bachelor's Degree in Business Admin · Costa Rica University2030 – 2026
Bachelor's Degree in Respiratory Therapy · Santa Paula University2030 – 2026

Certifications and awards

Salesforce Admin2030 – 2026
Salesforce Service Cloud2030 – 2026

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