Vanessa Cerdas
2-paragraph first-person bio, friendly toneI am a CRM and digital transformation specialist with over fifteen years of experience working with global organizations to design, implement, and optimize customer platforms.
About
2-paragraph first-person bio, friendly toneI am a CRM and digital transformation specialist with over fifteen years of experience working with global organizations to design, implement, and optimize customer platforms. My background is deeply rooted in Salesforce ecosystems, where I help businesses connect technology with real operational needs. I enjoy translating complex requirements into practical solutions that improve processes, strengthen data quality, and drive adoption across teams.
Throughout my career I have worked closely with stakeholders, technical teams, and business leaders to deliver scalable systems and long term value. I focus on building solutions that are not only technically sound but also usable and impactful for the people who rely on them every day. I am comfortable working in international environments and enjoy collaborating with teams that want to improve how technology supports their business.
- 8 years' experience
- Joined January 2026
Skills· 14
Languages
- Spanish; CastilianFluent
- EnglishFluent
- DutchBeginner
Industry experience
- Software & Internet
- Professional Services
- Financial Services
- Media & Entertainment
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Work experience· 9 roles
Led CRM delivery and platform migrations across multi-cloud environments; defined goals, milestones, and delivery roadmaps; managed risks and dependencies; coordinated cross-functional teams and stakeholders; ensured smooth transition to business-as-usual operations.
Lead Salesforce operations across global distributed teams, ensuring platform stability, scalable automations and reliable delivery across multiple time zones. Oversee incident triage, workflow optimization and release management via Jira and ServiceNow. Direct deployments, standardized processes and implemented continuous improvements to enhance performance and reduce operational bottlenecks. Provide documentation and remote training to align global stakeholders and support platform adoption. Supported Salesforce delivery across EMEA by leading analysis, QA and validation of change requests, enhancements and incidents. Collaborated with cross-functional teams to refine requirements, test automations and introduce process improvements that strengthened platform reliability. Contributed to a centralized support model that improved resolution times, operational visibility and consistency across business units.
Led CRM delivery across multi-cloud environments for international clients, overseeing deployments, QA, and change request management. Drove platform roadmap ownership, vendor partnerships, and cross-functional team alignment. Implemented a centralized support model to improve incident response times, delivered documentation and remote training for global stakeholders, and collaborated with Salesforce and external vendors to scale platform expansion.
Education
Certifications and awards
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