VB

Varvara Bejgier

Available to hire

I’m Varvara Bejgier, a performance marketing professional with 8+ years of experience in mobile gaming user acquisition.

About

I’m Varvara Bejgier, a performance marketing professional with 8+ years of experience in mobile gaming user acquisition. I currently manage ROI-focused UA across multiple ad networks and channels, using deep CPI/IPM and ROAS analysis to drive scalable growth. I also partner closely with analytics and product teams to shape better in-game experiences and to design structured A/B testing plans that translate data into action.
Alongside performance strategy, I work directly with creative agencies, preparing briefs, coordinating test plans, and evaluating results, so our creatives performance continuously improve. I’m known for being analytical, data-driven, and collaborative across international teams.

  • 9 years' experience
  • Joined October 2026

Languages

  • RussianFluent
  • EnglishAdvanced
  • ChineseIntermediate
  • PolishIntermediate

Industry experience

  • Gaming
  • Media & Entertainment

More experts in Helsinki, Finland

Work experience· 5 roles

Performance Marketing Manager · Metacore GamesJun 2023 – Present · 3 yrs 6 mos

Own monthly budget allocation across UA channels with clear ROI targets. Manage UA campaigns for Merge Mansion (and merge 2 games) across ad networks, analyzing ROAS/ROI, CPI, IPM, and in-game efficiency metrics. Develop data-oriented creative test plans and collaborate with analytics, product, and data teams on A/B testing to improve results. Initiated cross-team creative-performance meetings to share insights between creative and data teams. Support new game marketing tests to evaluate scalable growth potential.

User Acquisition Manager · Ten Square GamesJan 2022 – May 2023 · 1 yr 5 mos

Managed UA activity across media channels for Hunting Clash, one of the studio’s biggest titles. Supported resolution of tracking vs. reporting discrepancies. Collaborated with Legal to negotiate network expansion. Worked closely with ASO, Creative, and BI teams to share hypotheses and testing outcomes.

User Acquisition Manager · SheepyardMar 2020 – Dec 2021 · 1 yr 10 mos

Owned scaling UA initiatives for the live title Stormbound with performance-driven acquisition. Collaborated with designers, developers, and data analysts to improve the in-game economy. Conducted market and competitor research to identify growth opportunities and inform acquisition strategy.

User Acquisition Manager · PlayrixNov 2019 – Feb 2020 · 4 mos
User Acquisition Manager · Boombit GamesJan 2017 – Oct 2019 · 2 yrs 10 mos

Education

BSc, International Economics and Trade · Shanghai University of Finance & Economics2013 – 2016

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