I'm Varun Singh Parihar, an experienced Industrial Designer with 12+ years of international experience across industrial design, brand strategy design, and crafts product design. My design philosophy sits at the sweet spot between art, technology and human factors to create delightful, user-centric product experiences. I am highly skilled in all steps of developing product roadmaps based on current market trends and user insights derived from consumer research. I have deep knowledge of Indian handcraft techniques across varied materials like wood, metal, and stone, and I enjoy blending traditional craft with contemporary design. I've been invited as a guest speaker and lecturer by premium design institutions in India to conduct design projects and workshops and mentor students. I have led cross-functional teams, launched Kinoku, and built strategies that connect brand mission with evolving consumer needs, especially in the post-Covid landscape.

Varun Singh Parihar

I'm Varun Singh Parihar, an experienced Industrial Designer with 12+ years of international experience across industrial design, brand strategy design, and crafts product design. My design philosophy sits at the sweet spot between art, technology and human factors to create delightful, user-centric product experiences. I am highly skilled in all steps of developing product roadmaps based on current market trends and user insights derived from consumer research. I have deep knowledge of Indian handcraft techniques across varied materials like wood, metal, and stone, and I enjoy blending traditional craft with contemporary design. I've been invited as a guest speaker and lecturer by premium design institutions in India to conduct design projects and workshops and mentor students. I have led cross-functional teams, launched Kinoku, and built strategies that connect brand mission with evolving consumer needs, especially in the post-Covid landscape.

Available to hire

I’m Varun Singh Parihar, an experienced Industrial Designer with 12+ years of international experience across industrial design, brand strategy design, and crafts product design. My design philosophy sits at the sweet spot between art, technology and human factors to create delightful, user-centric product experiences. I am highly skilled in all steps of developing product roadmaps based on current market trends and user insights derived from consumer research.

I have deep knowledge of Indian handcraft techniques across varied materials like wood, metal, and stone, and I enjoy blending traditional craft with contemporary design. I’ve been invited as a guest speaker and lecturer by premium design institutions in India to conduct design projects and workshops and mentor students. I have led cross-functional teams, launched Kinoku, and built strategies that connect brand mission with evolving consumer needs, especially in the post-Covid landscape.

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Language

English
Fluent

Work Experience

Founder & Product Designer at Studio Kinoku
August 1, 2019 - Present
Founded Kinoku and led end-to-end product, furniture, and brand design. Built a bespoke solid wood furniture brand offering made-to-order solutions for household and hospitality sectors. Managed multi-cultural, cross-functional teams across India, Europe, China, and Hong Kong; developed product and market strategies to strengthen top-line growth and optimized processes to improve bottom-line performance. Devised expansion strategies to target untapped segments in response to evolving consumer needs post-Covid. Led a first-of-its-kind business strategy for a Hong Kong client focusing on B2C marketing to introduce a new vertical. Implemented lean material-management practices with data-driven demand forecasting and end-to-end vendor management & contract negotiations.
Senior Industrial Designer at Godrej Consumer Products Ltd.
February 1, 2013 - August 1, 2019
Led design strategy and cross-functional project leadership (marketing, sales, R&D, sourcing) to identify white-space opportunities and drive revenue across multiple FMCG verticals. Re-engineered the industrial design process, collaborated with vendors, and developed new tools and finishes for product innovation across India, Indonesia, and China. Spearheaded the development of first-of-its-kind portfolio products (e.g., Godrej Aer Matic) and contributed to interior design initiatives, including Godrej One HQ installations. Drove lean experimentation and iterative cycles to deliver cost-effective product development.
Product Designer at DuPont India Pvt. Ltd.
January 1, 2012 - January 1, 2013
Introduced concept of merging technology with craft to generate new business opportunities. Proposed and prototyped an out-of-the-box collection by substituting traditional Ivory Tusks with DuPont Corian to preserve craft essence while delivering modern solutions; collaborated with ivory-tusk artisans to adapt techniques to new materials and perspectives, enabling community uplift and potential project pitches across the craft sector.

Education

Master of Industrial Design at National Institute of Design, Ahmedabad
January 1, 2006 - January 1, 2010
Graduation in Crafts Product Design at Indian Institute of Crafts & Design
January 11, 2030 - February 2, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Professional Services, Retail, Media & Entertainment