I’m a freelancer who specializes in growth marketing, performance marketing, and AI-driven content strategy, with 15+ years of experience working with global brands across eCommerce, SaaS, and digital-first businesses. I help businesses scale through paid media (Google, Meta, YouTube), conversion optimization, and full-funnel growth strategies. I also bring strong expertise in building content systems powered by AI to improve efficiency and performance. What sets me apart is my ability to combine strategy, execution, and data—focusing not just on traffic, but on measurable outcomes like revenue growth, ROAS, and customer acquisition. Employment and project experience Vice President – Growth, AI Content & Digital Strategy Ogilvy March 2026 – Present Vice President – Digital Content & Growth Ogilvy June 2024 – March 2026 Marketing Manager – Growth & Performance Marketing BlueStacks / now.gg November 2020 – June 2023 Growth Marketing Consultant (eCommerce) Dala Décor 2018 – 2020

Varun Shenoy

I’m a freelancer who specializes in growth marketing, performance marketing, and AI-driven content strategy, with 15+ years of experience working with global brands across eCommerce, SaaS, and digital-first businesses. I help businesses scale through paid media (Google, Meta, YouTube), conversion optimization, and full-funnel growth strategies. I also bring strong expertise in building content systems powered by AI to improve efficiency and performance. What sets me apart is my ability to combine strategy, execution, and data—focusing not just on traffic, but on measurable outcomes like revenue growth, ROAS, and customer acquisition. Employment and project experience Vice President – Growth, AI Content & Digital Strategy Ogilvy March 2026 – Present Vice President – Digital Content & Growth Ogilvy June 2024 – March 2026 Marketing Manager – Growth & Performance Marketing BlueStacks / now.gg November 2020 – June 2023 Growth Marketing Consultant (eCommerce) Dala Décor 2018 – 2020

Available to hire

I’m a freelancer who specializes in growth marketing, performance marketing, and AI-driven content strategy, with 15+ years of experience working with global brands across eCommerce, SaaS, and digital-first businesses.

I help businesses scale through paid media (Google, Meta, YouTube), conversion optimization, and full-funnel growth strategies. I also bring strong expertise in building content systems powered by AI to improve efficiency and performance. What sets me apart is my ability to combine strategy, execution, and data—focusing not just on traffic, but on measurable outcomes like revenue growth, ROAS, and customer acquisition.

Employment and project experience

Vice President – Growth, AI Content & Digital Strategy Ogilvy
March 2026 – Present

Vice President – Digital Content & Growth Ogilvy
June 2024 – March 2026

Marketing Manager – Growth & Performance Marketing BlueStacks / now.gg
November 2020 – June 2023

Growth Marketing Consultant (eCommerce) Dala Décor
2018 – 2020

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Language

English
Fluent
Hindi
Advanced

Work Experience

Vice President – Content & Digital at Ogilvy & Mather
January 1, 2025 - Present
Lead content vision and editorial strategy across multiple business units for global and Indian brands. Built AI-enabled content operating models, reducing content turnaround by 30% and increasing scalability. Partnered with senior leadership to develop integrated storytelling frameworks and social ecosystems.
Client Services Director & Head of Content & Digital (North India) at Ogilvy & Mather
June 1, 2023 - December 31, 2024
Led North India digital and content mandate, managing large cross-functional teams. Delivered content-first, AI-enabled campaigns for leading FMCG, QSR, auto, and government brands. Managed the ThumsUp Believer Bot War Room for ICC World Cup 2023 using sentiment-led real-time content workflows.
Marketing Manager – Content & Growth at BlueStacks / now.gg
November 1, 2020 - June 30, 2023
Led global content strategy and social storytelling, scaling engagement by 3X. Played a central role in the launches of BlueStacks 5, BlueStacks X, and now.gg cloud gaming ecosystems. Managed $500K+ monthly budgets.
Digital Marketing Consultant – Content & Brand at Dala Décor
August 1, 2016 - August 31, 2020
Designed, developed, and launched the Dala Décor eCommerce website, enabling scalable digital commerce infrastructure. Built content-led growth ecosystems that drove 4X traffic growth.
Digital Marketing Consultant – Content & Brand at Faustine Furniture
August 1, 2016 - August 31, 2020
Built content-led growth and digital ecosystems driving 2X traffic and 3.5X Custom Furniture Orders. Established thought-leadership and social content frameworks.
Head of Digital & Content at Visualizers
August 1, 2013 - August 31, 2016
Led digital and content strategy across 100+ global brand engagements, delivering significant revenue growth through integrated marketing strategies.
Digital Marketing Specialist – Content & SEO at IFFORT / Itemperance Consulting
April 1, 2012 - May 31, 2013
Built SEO-driven editorial and distribution programs for brands including Google and Lonely Planet India.
Vice President – Growth, AI Content & Digital Strategy at Ogilvy - APAC
March 1, 2026 - Present
Built AI-powered growth marketing ecosystems integrating content, media, and data; developed GenAI content pipelines to increase content velocity and scalability; implemented real-time marketing systems powered by AI-driven insights and automation; delivered full-funnel growth strategies driving engagement, acquisition, and ROI; led digital transformation initiatives for enterprise brands including Amazon, Coca-Cola, and Google.
Vice President – Head Digital Content & Growth at Ogilvy - APAC
June 1, 2024 - March 1, 2026
Led AI-driven content marketing and demand generation strategies; reduced content production time by 30% using AI automation frameworks; built real-time engagement systems during ICC World Cup campaigns (ThumsUp); managed P&L and revenue growth across enterprise accounts; drove customer acquisition and engagement through omnichannel campaigns.
Client Services Director – Head Digital & Growth at Ogilvy - APAC
June 1, 2023 - June 1, 2024
Managed growth marketing strategy, paid media, and analytics delivery; led cross-channel campaigns focused on user acquisition and conversion optimization; improved client retention and revenue expansion.
Global Marketing Manager – Growth & Performance Marketing at BlueStacks / now.gg
November 1, 2020 - June 1, 2023
Managed $500K+/month performance marketing budgets across Google, Meta, YouTube; led global user acquisition strategies across US, SEA, LATAM; improved ROAS and reduced CAC through continuous optimization; built dashboards tracking LTV, retention, and acquisition metrics; launched growth campaigns for SaaS and cloud gaming products.

Education

Bachelor of Science at Sikkim Manipal University
January 1, 2008 - January 1, 2011

Qualifications

Career Essentials in Generative AI
January 1, 2023 - December 20, 2025
Digital Marketing
January 1, 2020 - December 20, 2025
Google Digital Marketing & E-Commerce
January 1, 2020 - December 20, 2025
IAB Digital Marketing & Media Foundations
January 1, 2020 - December 20, 2025
Bachelor of Science – Information Technology
January 11, 2030 - April 7, 2026
Google Digital Marketing & eCommerce
January 11, 2030 - April 7, 2026
Meta Marketing Strategy
January 11, 2030 - April 7, 2026
AI Prompt Engineering (Google, WPP)
January 11, 2030 - April 7, 2026
Microsoft & LinkedIn – Generative AI
January 11, 2030 - April 7, 2026
UC Davis – Content Marketing
January 11, 2030 - April 7, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Software & Internet, Professional Services, Government, Retail, Other