Head of Marketing – Somnia Network L1 at Somnia Network L1

Leads 2026 chain (re)positioning and overall GTM strategy for Somnia L1 products and services across retail and institutions. Manages marketing operations spanning DevRel, Product Marketing, Ecosystem Marketing, Brand Communications, Liquidity & Community programs, and KOL/influencer partnerships, supporting Sales/BizDev. Builds and operates a MarTech stack for analytics, reporting, and campaign optimization across channels. Oversees community growth (500K+ community size; 200+ KOLs/partners across domains).

Bitget Builder at Bitget

Supports global program supporting crypto influencers and custom growth plans (exact deliverables not specified).

CMO – Flagship.FYI at Flagship.FYI

Scaled a BASE DeFi platform from 18K to 950K+ Telegram MiniApp users in 10 months. Managed token sale and post-TGE growth plan, including ambassador and alpha trading-group programs. Co-authored “Building the AI Agent Identity Stack.” Built user acquisition mechanisms (KOL-driven funnels, gamified airdrops/referrals, onboarding alpha groups) and multi-channel campaigns across X, Telegram, and Discord. Implemented MarTech/analytics using PostHog, Cookie3, GA4, dashboards, and on-chain tracking via Segment CDP; optimized CAC through testing and cohort analysis. Forged partnerships with multiple ecosystem projects and wallets; supported SEO and retention programs with email subscribers.

MarTech Consultant at Beraborrow.com

Developed data-driven marketing strategies and operational systems, including establishing a data foundation for operations and personalized campaigns.

Sr. Principal/Director MarTech at IBM iX DACH

Led MarTech solution architecture and delivery for major DACH-region brands. Specialized in MACH and composable frameworks and supported B2C/B2B transformation. Oversaw experience platform deployments and cross-team execution across Germany, Austria, Switzerland, and Croatia.

Studio Senior Lead at Deloitte Digital

Led branding and digital marketing initiatives for B2C and B2B clients across the EU. Managed cross-functional teams for campaign design, implementation, and analysis.