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Social media strategist with 6+ years of experience building social-first content strategies, growing online communities, and managing end-to-end content production across Instagram, TikTok, Facebook, LinkedIn, and YouTube. Experienced in content planning, short-form video, community management, storytelling, and performance optimization. Proven track record creating engaging content that drives meaningful audience engagement—generating 100M+ impressions, growing followers from 160K to 450K+, and strengthening community participation through data-informed creative decisions.…Social media strategist with 6+ years of experience building social-first content strategies, growing online communities, and managing end-to-end content production across Instagram, TikTok, Facebook, LinkedIn, and YouTube. Experienced in content planning, short-form video, community management, storytelling, and performance optimization. Proven track record creating engaging content that drives meaningful audience engagement—generating 100M+ impressions, growing followers from 160K to 450K+, and strengthening community participation through data-informed creative decisions.

Varun Virlan

Digital Marketer, Social Media Manager, Content Producer, +4

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Social media strategist with 6+ years of experience building social-first content strategies, growing online communities, and managing end-to-end content production across Instagram, TikTok, Facebook, LinkedIn, and YouTube. Experienced in content planning, short-form video, community management, storytelling, and performance optimization. Proven track record creating engaging content that drives meaningful audience engagement—generating 100M+ impressions, growing followers from 160K to 450K+, and strengthening community participation through data-informed creative decisions.…Social media strategist with 6+ years of experience building social-first content strategies, growing online communities, and managing end-to-end content production across Instagram, TikTok, Facebook, LinkedIn, and YouTube. Experienced in content planning, short-form video, community management, storytelling, and performance optimization. Proven track record creating engaging content that drives meaningful audience engagement—generating 100M+ impressions, growing followers from 160K to 450K+, and strengthening community participation through data-informed creative decisions.

Available to hire

Social media strategist with 6+ years of experience building social-first content strategies, growing online communities, and managing end-to-end content production across Instagram, TikTok, Facebook, LinkedIn, and YouTube. Experienced in content planning, short-form video, community management, storytelling, and performance optimization.

Proven track record creating engaging content that drives meaningful audience engagement—generating 100M+ impressions, growing followers from 160K to 450K+, and strengthening community participation through data-informed creative decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Advanced

Hindi

Advanced

Work Experience

Social Media Strategist at VeganFTA

January 1, 2026 - Present

Develops social-first strategies across Instagram, TikTok, Facebook, LinkedIn, and YouTube aligned with audience growth and campaign objectives. Creates platform-specific content calendars and channel-tailored content plans. Produces engaging short-form video and social content designed to maximize reach and engagement. Monitors audience insights and platform analytics to optimize content performance. Collaborates with creatives to develop compelling social-first storytelling.

Digital Media Director at Plant Based Treaty

August 1, 2021 - January 1, 2026

Planned and managed content calendars aligned with campaign objectives supporting global awareness campaigns across Instagram, TikTok, Facebook, LinkedIn, and YouTube. Created social-first content to encourage audience engagement and participation. Collaborated with creators and public figures to increase campaign reach. Used audience insights and analytics to improve content performance and engagement.

Digital Media Director at The Save Movement

September 1, 2020 - January 1, 2026

Led social media strategy for global campaigns generating 100M+ impressions in one year. Developed content pillars, campaign messaging, and social-first content strategies across multiple platforms. Managed end-to-end content workflow from ideation and scripting through production, publishing, and performance analysis. Produced and reviewed short-form video content optimized for social platforms. Managed a distributed team of 10+ content creators, editors, and designers. Monitored audience behavior, engagement metrics, and platform trends to continuously optimize content performance and helped grow online audiences from 160K to 450K+ followers through strategic content planning and community engagement.

Social Media Content Creator & Copywriter at The Save Movement

June 1, 2020 - September 1, 2020

Produced videos, graphics, captions, and campaign content for multiple social media platforms. Conducted interviews and created short-form video content for audience engagement initiatives. Supported content publishing, community engagement, and audience growth efforts. Assisted with content planning and social media scheduling.