Graphic & Brand Identity Designer specializing in premium visual identities, logo systems, brand guidelines, packaging, and marketing materials. I transform ideas into clean, timeless, and commercially effective brand experiences through strong typography, layout, and visual storytelling. I focus on delivering production-ready design assets with consistency and detail, using Adobe Illustrator, Photoshop, InDesign, and Figma, and integrating modern AI tools to speed up workflows while maintaining professional quality for both print and digital.…

Vasil Terziev

Graphic & Brand Identity Designer specializing in premium visual identities, logo systems, brand guidelines, packaging, and marketing materials. I transform ideas into clean, timeless, and commercially effective brand experiences through strong typography, layout, and visual storytelling. I focus on delivering production-ready design assets with consistency and detail, using Adobe Illustrator, Photoshop, InDesign, and Figma, and integrating modern AI tools to speed up workflows while maintaining professional quality for both print and digital.…

Available to hire

Graphic & Brand Identity Designer specializing in premium visual identities, logo systems, brand guidelines, packaging, and marketing materials. I transform ideas into clean, timeless, and commercially effective brand experiences through strong typography, layout, and visual storytelling.

I focus on delivering production-ready design assets with consistency and detail, using Adobe Illustrator, Photoshop, InDesign, and Figma, and integrating modern AI tools to speed up workflows while maintaining professional quality for both print and digital.

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Language

Work Experience

Freelance Graphic & Presentation Designer at Self-Employed
June 21, 2024 - June 21, 2026
Designing clean, minimalist visual assets, presentation decks, and branding materials for various local and international clients as an independent freelancer.
Brand Identity Designer at Freelance
July 1, 2022 - Present
Designed complete brand identity systems including logos, typography, color palettes, brand guidelines, and visual assets. Produced premium marketing materials, presentation decks, packaging concepts, and digital content for international clients. Created print-ready and web-ready artwork using Adobe Illustrator, Photoshop, InDesign, and Figma, while developing scalable visual systems to ensure consistency across digital and print platforms. Integrated AI-powered creative tools to accelerate concept development while maintaining professional design quality.
Brand Identity Designer at Freelance (Remote)
July 1, 2022 - Present
Designed complete brand identity systems including logos, typography, color palettes, brand guidelines, and supporting visual assets. Created premium marketing materials, presentation decks, packaging concepts, and digital content for international clients. Produced print-ready and web-ready artwork using Adobe Illustrator, Photoshop, InDesign, and Figma, and developed scalable visual systems to ensure consistency across digital and print platforms. Integrated AI-powered tools to accelerate concept development while maintaining professional design quality.
Lead Brand Identity Designer at Freelance Design Studio (Remote)
July 1, 2022 - Present
Lead Brand Identity Designer responsible for conceptualizing and executing complete 9-page brand identity presentations and pitch decks for international clients in the beauty, cosmetics, and luxury sectors; formulate production-ready typography systems and color palettes with HEX, RGB, CMYK; integrate Generative AI workflows to rapidly prototype creative assets, cutting design layout production times by 40%; deliver pixel-perfect vector files, responsive layout systems, and high-resolution 3D product mockups inside Adobe Illustrator and Photoshop.

Education

Professional Program in Graphic Design at SoftUni (Software University)
January 11, 2022 - June 21, 2025
Professional Program in Graphic Design at SoftUni (Software University)
January 11, 2030 - July 3, 2026
Professional Program in Graphic Design at SoftUni (Software University)
January 11, 2030 - July 24, 2026
Professional Program in Graphic Design at Software University (SoftUni)
January 11, 2030 - July 24, 2026
Professional Program in Graphic Design at Software University (SoftUni)
January 1, 2020 - January 1, 2020

Qualifications

Professional Certificate in Graphic Design
June 21, 2022 - June 21, 2024
Professional Program in Graphic Design
January 11, 2030 - July 3, 2026
Professional Program in Graphic Design (SoftUni)
January 11, 2030 - July 24, 2026

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Retail
    LUNÉA – Luxury Skincare Brand Identity

    LUNÉA is a luxury skincare brand identity project created with a focus on elegance, minimalism, and timeless design. The project includes logo design, visual identity, typography, color palette, packaging concepts, premium mockups, and brand presentation. Every detail was carefully refined to create a sophisticated and cohesive visual experience that reflects the essence of a modern luxury skincare brand.

    View the full project on Behance:

    SOLÈRE – Brand Identity & Art Direction

    SOLÈRE is a premium brand identity project developed with a focus on minimalism, elegance, and modern visual storytelling. The project includes logo design, visual identity, typography, color palette, brand applications, packaging direction, and presentation design. Every element was carefully refined to create a cohesive and sophisticated brand experience suitable for luxury and lifestyle markets.

    View the full project on Behance:

    AURA — Luxury Skincare Brand Identity & Guidelines

    A premium, minimalist brand identity and visual manual developed for AURA, a high-end clean beauty and luxury skincare brand. This project showcases a complete identity system, including precise typographical hierarchy, a sophisticated organic color palette, and elegant packaging layouts. Refined using Adobe Illustrator and Photoshop to ensure a sleek, high-end digital presence and production-ready packaging guidelines.

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    The Visual Identity Design for DIVINE CRUNCH

    A sleek, contemporary, and minimalist visual identity designed for the premium brand DIVINE CRUNCH. This project showcases a distinctive and eye-catching design language, combining cohesive and versatile visual assets developed for modern brand platforms. Crafted using Adobe Illustrator for precise vector layout creation and Adobe Photoshop for refined, brand-centric image editing.

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    Responsive BBQ Restaurant Website UI/UX Design

    A modern, high-conversion UI/UX website design concept developed for a premium BBQ restaurant. This project showcases comprehensive user interface layouts, including custom Menu, About Us, and Contact pages. Designed using Figma and Adobe Photoshop for seamless layout structure, visual storytelling, pixel-perfect image editing, and an appetizing, user-friendly digital experience.

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    NEXA — Modern Tech Brand Identity & Guidelines

    Official corporate brand manual and visual identity system developed for NEXA, a futuristic software engineering company. This project highlights a high-contrast cyberpunk aesthetic, custom 3D geometric logomark, and strict unified typography rules tailored for advanced digital platforms and user interfaces.

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