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Hi there! I’m Vassilia Makri, a multilingual digital marketing and communications specialist focused on Europe–China cross-border initiatives. I craft multilingual content strategies, manage SEO-driven blogs, and grow organic traffic while weaving cultural insights into cross-cultural campaigns. I hold a Master’s in Chinese Studies from the University of Geneva and have hands-on experience leading digital marketing for cultural brands across Greece, Switzerland, and beyond. I’m passionate about storytelling, data-driven optimization, and building collaborations with local partners to boost brand visibility.…Hi there! I’m Vassilia Makri, a multilingual digital marketing and communications specialist focused on Europe–China cross-border initiatives. I craft multilingual content strategies, manage SEO-driven blogs, and grow organic traffic while weaving cultural insights into cross-cultural campaigns. I hold a Master’s in Chinese Studies from the University of Geneva and have hands-on experience leading digital marketing for cultural brands across Greece, Switzerland, and beyond. I’m passionate about storytelling, data-driven optimization, and building collaborations with local partners to boost brand visibility.

Vassilia Makri

Content Creator, Brand Designer, Marketing Strategist, +7

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Hi there! I’m Vassilia Makri, a multilingual digital marketing and communications specialist focused on Europe–China cross-border initiatives. I craft multilingual content strategies, manage SEO-driven blogs, and grow organic traffic while weaving cultural insights into cross-cultural campaigns. I hold a Master’s in Chinese Studies from the University of Geneva and have hands-on experience leading digital marketing for cultural brands across Greece, Switzerland, and beyond. I’m passionate about storytelling, data-driven optimization, and building collaborations with local partners to boost brand visibility.…Hi there! I’m Vassilia Makri, a multilingual digital marketing and communications specialist focused on Europe–China cross-border initiatives. I craft multilingual content strategies, manage SEO-driven blogs, and grow organic traffic while weaving cultural insights into cross-cultural campaigns. I hold a Master’s in Chinese Studies from the University of Geneva and have hands-on experience leading digital marketing for cultural brands across Greece, Switzerland, and beyond. I’m passionate about storytelling, data-driven optimization, and building collaborations with local partners to boost brand visibility.

Available to hire

Hi there! I’m Vassilia Makri, a multilingual digital marketing and communications specialist focused on Europe–China cross-border initiatives. I craft multilingual content strategies, manage SEO-driven blogs, and grow organic traffic while weaving cultural insights into cross-cultural campaigns.

I hold a Master’s in Chinese Studies from the University of Geneva and have hands-on experience leading digital marketing for cultural brands across Greece, Switzerland, and beyond. I’m passionate about storytelling, data-driven optimization, and building collaborations with local partners to boost brand visibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Fluent

Greek, Modern

Fluent

Italian

Intermediate

Korean

Beginner

Chinese

Advanced

Work Experience

Head of Digital Marketing & Communications at La Grèce à la Carte

June 1, 2025 - December 31, 2025

Led digital marketing strategy and cross-cultural communications for Europe-China focus; expanded brand visibility, managed campaigns and brand partnerships, and grew international audience.

Digital Marketing Coordinator at InterSoccer

January 1, 2026 - June 30, 2026

Managed campaigns and analytics, optimized reach and engagement, and produced multilingual content for diverse audiences.

Digital Marketing Coordinator | Campaigns & Analytics at InterSoccer

January 1, 2026 - June 30, 2026

Coordinated and analyzed international digital marketing campaigns across Europe and Asia; managed multilingual content calendars; utilized Google Analytics 4, Google Ads and Meta Ads to optimize reach, engagement, and conversions; supported cross-cultural communications.