Vassilia Makri

Available to hire

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

French
Fluent
English
Fluent
Greek, Modern
Fluent
Italian
Fluent
Korean
Intermediate
Chinese
Advanced

Work Experience

Head of Digital Marketing & Communications at La Grèce à la Carte
June 1, 2025 - December 31, 2025
Led digital marketing strategy and cross-cultural communications for Europe-China focus; expanded brand visibility, managed campaigns and brand partnerships, and grew international audience.
Digital Marketing Coordinator at InterSoccer
January 1, 2026 - June 30, 2026
Managed campaigns and analytics, optimized reach and engagement, and produced multilingual content for diverse audiences.
Digital Marketing Coordinator | Campaigns & Analytics at InterSoccer
January 1, 2026 - June 30, 2026
Coordinated and analyzed international digital marketing campaigns across Europe and Asia; managed multilingual content calendars; utilized Google Analytics 4, Google Ads and Meta Ads to optimize reach, engagement, and conversions; supported cross-cultural communications.
Head of Digital Marketing & Communications Europe-China Focus at La Grèce à la Carte
June 1, 2025 - December 31, 2025
Multilingual Communications & Digital Marketing Specialist, Europe-China Focus at InterSoccer
January 1, 2026 - June 30, 2026
Designed, built, and managed the company's Wix website, contributing to +19% in session duration and -12% in bounce rate. Created and managed SEO-focused blog content, increasing organic traffic by 31%. Managed partnerships with local partners, contributing to +20% in brand visibility. Implemented social media strategy, multilingual content creation, international audience engagement, and cross-cultural communications across Europe and Asia.
Head of Digital Marketing & Communications at La Grèce à la Carte
June 1, 2024 - December 1, 2025
Developed and managed content calendars for international audiences, improving posting consistency and boosting Instagram views by 79% in 2 months, with 93% of views from non-followers. Led cross-channel campaigns and measured impact using analytics to refine messaging. Monitored and optimized campaigns using analytics and paid channels, resulting in notable reach and engagement gains. Selected, trained, and supervised 2 marketing interns and coordinated tasks within a team of 5.

Education

Master’s in Chinese Studies at University of Geneva
September 1, 2020 - June 30, 2025
Bachelor’s in Chinese & Greek Studies at University of Geneva
September 1, 2019 - June 30, 2021
Exchange semester at Rennes University (Beijing campus)
January 11, 2030 - May 13, 2026
Master’s in Chinese Studies at University of Geneva
September 1, 2021 - June 30, 2025
Bachelor’s in Chinese & Greek Studies at University of Geneva
September 1, 2019 - June 30, 2021
Intensive Mandarin training (Mandarin immersion) at Renmin University of China
January 11, 2030 - May 13, 2026
Master's in Chinese Studies at University of Geneva
September 1, 2021 - June 30, 2025
Bachelor's in Chinese & Greek Studies at University of Geneva
September 1, 2019 - June 30, 2021
Exchange Semester at Renmin University of China
January 11, 2030 - May 15, 2026
Master's in Chinese Studies at University of Geneva
September 1, 2021 - June 1, 2025
Bachelor's in Chinese & Greek Studies at University of Geneva
September 1, 2019 - June 1, 2021
Mandarin language training / Mandarin immersion (exchange) at Renmin University of China
January 11, 2030 - May 15, 2026
Master’s in Chinese Studies at University of Geneva
September 1, 2021 - June 30, 2025
Bachelor’s in Chinese & Greek Studies at University of Geneva
September 1, 2019 - June 30, 2021
Exchange semester / Mandarin training at Renmin University of China
June 1, 2025 - December 31, 2025
Master’s in Chinese Studies at University of Geneva
September 1, 2021 - June 30, 2025
Bachelor’s in Chinese & Greek Studies at University of Geneva
September 1, 2019 - June 30, 2021
Exchange semester (Mandarin training) at Renmin University of China
June 1, 2025 - December 1, 2025
Master’s in Chinese Studies at University of Geneva, Switzerland
September 1, 2021 - June 1, 2025
Bachelor’s in Chinese & Greek Studies at University of Geneva, Switzerland
September 1, 2019 - June 1, 2021
Exchange Semester at Renmin University of China
January 11, 2030 - May 20, 2026
Bachelor's in Chinese & Greek Studies at University of Geneva
September 1, 2019 - June 30, 2021
Master's in Chinese Studies at University of Geneva
September 1, 2021 - June 30, 2025
Exchange program / Mandarin language study at Renmin University of China
January 11, 2030 - May 20, 2026
Master’s in Chinese Studies at University of Geneva
September 1, 2021 - June 1, 2025
Bachelor’s in Chinese & Greek Studies at University of Geneva
September 1, 2019 - June 1, 2021
Master’s in Chinese Studies at University of Geneva, Switzerland
September 1, 2021 - June 1, 2025
Bachelor’s in Chinese & Greek Studies at University of Geneva, Switzerland
September 1, 2019 - June 1, 2021
Exchange Semester at Renmin University of Beijing
January 11, 2030 - June 5, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Travel & Hospitality