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I’m Vasu Mahendru, a marketing professional with hands-on experience in building and executing digital campaigns that drive real results. During COVID, I founded and ran Vanik Digital Marketing, helping gyms, restaurants, salons, and cafés go online and grow their presence. Since then, I’ve expanded my expertise in social media management, SEO Media Planning, and campaign strategy — working on projects for brands like Joyburst and Retail Maverick where my strategies improved their digital visibility and shaped their marketing plans. I specialize in creating data-driven, creative campaigns that increase reach, engagement, and conversions for my clients.…I’m Vasu Mahendru, a marketing professional with hands-on experience in building and executing digital campaigns that drive real results. During COVID, I founded and ran Vanik Digital Marketing, helping gyms, restaurants, salons, and cafés go online and grow their presence. Since then, I’ve expanded my expertise in social media management, SEO Media Planning, and campaign strategy — working on projects for brands like Joyburst and Retail Maverick where my strategies improved their digital visibility and shaped their marketing plans. I specialize in creating data-driven, creative campaigns that increase reach, engagement, and conversions for my clients.

Vasu Mahendru

Digital Marketer, Marketing Consultant, Marketing Strategist

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I’m Vasu Mahendru, a marketing professional with hands-on experience in building and executing digital campaigns that drive real results. During COVID, I founded and ran Vanik Digital Marketing, helping gyms, restaurants, salons, and cafés go online and grow their presence. Since then, I’ve expanded my expertise in social media management, SEO Media Planning, and campaign strategy — working on projects for brands like Joyburst and Retail Maverick where my strategies improved their digital visibility and shaped their marketing plans. I specialize in creating data-driven, creative campaigns that increase reach, engagement, and conversions for my clients.…I’m Vasu Mahendru, a marketing professional with hands-on experience in building and executing digital campaigns that drive real results. During COVID, I founded and ran Vanik Digital Marketing, helping gyms, restaurants, salons, and cafés go online and grow their presence. Since then, I’ve expanded my expertise in social media management, SEO Media Planning, and campaign strategy — working on projects for brands like Joyburst and Retail Maverick where my strategies improved their digital visibility and shaped their marketing plans. I specialize in creating data-driven, creative campaigns that increase reach, engagement, and conversions for my clients.

Available to hire

I’m Vasu Mahendru, a marketing professional with hands-on experience in building and executing digital campaigns that drive real results. During COVID, I founded and ran Vanik Digital Marketing, helping gyms, restaurants, salons, and cafés go online and grow their presence. Since then, I’ve expanded my expertise in social media management, SEO Media Planning, and campaign strategy — working on projects for brands like Joyburst and Retail Maverick where my strategies improved their digital visibility and shaped their marketing plans. I specialize in creating data-driven, creative campaigns that increase reach, engagement, and conversions for my clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing & Operations Coordinator at Kingsbridge Food Hall

January 1, 2024 - Present

Manage day-to-day marketing activities for multiple restaurants and vendors under the Kingsbridge Food Hall umbrella. Develop and execute multi-channel campaigns to drive foot traffic and sales; oversee social media content calendars and community engagement on Instagram and Facebook; coordinate in-house events and vendor promotions; liaise with vendors and cross-functional teams to ensure brand consistency and timely execution; track marketing performance metrics to inform strategy and ROI.

Digital Marketing Specialist at Vanik Digital Marketing Services LLP

December 31, 2023 - September 29, 2025

Audited and optimized client landing pages to improve lead generation; managed and optimized LinkedIn and Google Ads campaigns targeting decision-makers (HR leaders, restaurant owners, gyms, and salons); designed and executed content marketing strategies; grew client social media followings on LinkedIn and Instagram; delivered monthly performance reports analyzing traffic, leads, and ROI with data-backed recommendations.

Capstone Project – Digital Marketing & Campaign Strategy at Sheridan College

January 1, 2025 - Present

Joyburst Super Soda Campaign: Developed a marketing plan integrating AEO and SEO strategies to improve discoverability and conversions; conducted keyword research, optimized landing pages, and shaped paid social campaigns targeting HR and culture leaders. Retail Maverick Digital Strategy: Audited Google and social media visibility, identified major issues, and delivered actionable recommendations to improve digital footprint.

Marketing & Operations Coordinator at Kingsbridge Food Hall

January 1, 2024 - Present

Manage day-to-day marketing activities for multiple restaurants and food vendors under the Kingsbridge Food Hall umbrella. Develop and execute multi-channel marketing campaigns to increase foot traffic, boost sales, and enhance customer engagement. Oversee social media content calendars, promotions, and community engagement across Instagram and Facebook. Coordinate in-house events and activations, including vendor promotions and seasonal campaigns. Liaise with vendors, partners, and cross-functional teams to ensure brand consistency and timely execution of marketing initiatives. Track and analyze marketing performance metrics to inform strategy and improve ROI.

Digital Marketing Specialist at Vanik Digital Marketing Services LLP

January 1, 2023 - September 29, 2025

Audited and optimized client landing pages to improve lead generation, achieving measurable increases in conversions and click-through rates. Managed and optimized LinkedIn and Google Ads campaigns targeting decision-makers (HR leaders, restaurant owners, gyms, and salons). Designed and executed content marketing strategies, repurposing videos and blog posts for multiple platforms to grow audience reach and engagement. Grew client social media followings (LinkedIn & Instagram) through targeted campaigns and community engagement strategies. Delivered monthly performance reports analyzing website traffic, leads, and ROI, making data-backed recommendations for ongoing improvements.

Digital Marketing & Campaign Strategist (Capstone Projects) at Sheridan College - Capstone Projects (Retail Maverick & Joyburst)

January 1, 2025 - Present

Digital Marketing & Campaign Strategist for capstone projects at Sheridan College, including the Joyburst Super Soda Campaign and Retail Maverick Digital Strategy. Developed marketing plans integrating AEO (Answer Engine Optimization) and SEO strategies to improve discoverability and conversions. Conducted keyword research, optimized landing pages, and shaped paid social campaigns to target HR and culture leaders. Audited Google and social media visibility, uncovering major issues and delivering actionable recommendations to improve the digital footprint.

Marketing & Operations Coordinator at Kingsbridge Food Hall

January 1, 2024 - Present

Managed day-to-day marketing activities for multiple restaurants and food vendors under the Kingsbridge Food Hall umbrella. Planned and executed multi-channel marketing campaigns to increase foot traffic, boost sales, and improve customer engagement. Oversaw social media calendars, promotions, and community engagement across Instagram and Facebook. Coordinated in-house events and activations, including vendor promotions and seasonal campaigns. Liaised with vendors, partners, and cross-functional teams to ensure brand consistency and timely execution of marketing initiatives. Tracked marketing performance metrics to inform strategy and improve ROI.

Digital Marketing Specialist at Vanik Digital Marketing Services LLP

December 31, 2023 - September 29, 2025

Digital Marketing & Campaign Strategist (Capstone Projects) at Retail Maverick & Joyburst – Sheridan College

December 31, 2025 - September 29, 2025

Joyburst Super Soda Campaign: Developed a marketing plan integrating AEO (Answer Engine Optimization) and SEO strategies to improve discoverability and conversions. Conducted keyword research, optimized landing pages, and shaped paid social campaigns to target HR and culture leaders. Retail Maverick Digital Strategy: Audited Google and social media visibility, uncovering major issues and delivering actionable recommendations to improve their digital footprint.