Hi, I'm Vatsala Dhir, a results-driven Social Media and Marketing Specialist with over 3 years of experience in content creation, paid advertising, SEO, and brand storytelling. I have a passion for crafting data-driven strategies that increase social media engagement and optimize brand visibility. I've successfully managed campaigns on platforms like Google Ads and Meta Ads and have a proven track record of driving revenue and growth for a variety of clients. I love building brands from the ground up and enjoy connecting with communities through creative and strategic digital marketing efforts.

Vatsala Dhir

Hi, I'm Vatsala Dhir, a results-driven Social Media and Marketing Specialist with over 3 years of experience in content creation, paid advertising, SEO, and brand storytelling. I have a passion for crafting data-driven strategies that increase social media engagement and optimize brand visibility. I've successfully managed campaigns on platforms like Google Ads and Meta Ads and have a proven track record of driving revenue and growth for a variety of clients. I love building brands from the ground up and enjoy connecting with communities through creative and strategic digital marketing efforts.

Available to hire

Hi, I’m Vatsala Dhir, a results-driven Social Media and Marketing Specialist with over 3 years of experience in content creation, paid advertising, SEO, and brand storytelling. I have a passion for crafting data-driven strategies that increase social media engagement and optimize brand visibility.

I’ve successfully managed campaigns on platforms like Google Ads and Meta Ads and have a proven track record of driving revenue and growth for a variety of clients. I love building brands from the ground up and enjoy connecting with communities through creative and strategic digital marketing efforts.

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Work Experience

Freelance Social Media & Digital Marketing Specialist at Self-employed
July 1, 2024 - June 4, 2024
Launched and developed the Yoga with Vatsala brand and website using Squarespace, implementing SEO and social media strategies to improve organic search ranking and increase social media visibility. Increased Instagram views by 4,000 and interactions by 75, growing followers by 25 through consistent engagement and SEO-driven content strategies. Designed and executed digital marketing strategies for multiple freelance clients, focusing on optimizing brand presence through Google Ads, paid social campaigns, and content planning.
Social Media Manager at Urban Manor
July 1, 2023 - April 30, 2024
Grew social media followers by 245 and engaged 328 accounts through trend-driven content and strategic posting. Boosted in-store visits by 10% during Black Friday via targeted campaigns. Organized a Christmas giveaway with over 50 participants, enhancing social media engagement and brand visibility.
Social Media Manager at Indo Canadian Golf Association
July 1, 2023 - April 30, 2024
Increased Instagram followers by 350% over 2.5 months using data-driven content strategies and engagement techniques. Achieved over 30,000 reach on two ads with only $6 spend by optimizing ad targeting and creative content. Secured free media coverage from three top news channels to boost event awareness and credibility. Successfully recruited players and raffle participants resulting in $7K–$8K raised for the Trillium Health Foundation.
Marketing Coordinator at Beauty First Spa
August 1, 2020 - December 31, 2021
Created engaging content using Canva and Premiere Pro, increasing social engagement by 35%. Led influencer collaborations and giveaways leading to a 15% increase in new followers. Developed content strategies that drove a 20% rise in website traffic.

Education

Graduate Certificate at Fanshawe College
September 1, 2018 - April 30, 2019
Graduate Certificate at Fanshawe College
January 1, 2018 - August 31, 2018
Bachelor of Science at University of London (Indian School of Business and Finance)
August 1, 2014 - May 31, 2017

Qualifications

Google Analytics Certification
January 11, 2030 - July 3, 2025
Google Search Ads Certification
January 11, 2030 - July 3, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Retail, Professional Services