Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a results-driven growth marketing specialist with a background in Lean Startup and corporate innovation for global brands. I specialise in scaling digital storefronts by integrating customer UX research with full-funnel experimentation and high-performance paid marketing. I focus on building high-converting customer journeys through Conversion Rate Optimisation and a test-first mindset to drive sustainable brand growth across D2C and retail channels, and I enjoy collaborating cross-functionally to turn customer insights into market-leading products.…I am a results-driven growth marketing specialist with a background in Lean Startup and corporate innovation for global brands. I specialise in scaling digital storefronts by integrating customer UX research with full-funnel experimentation and high-performance paid marketing. I focus on building high-converting customer journeys through Conversion Rate Optimisation and a test-first mindset to drive sustainable brand growth across D2C and retail channels, and I enjoy collaborating cross-functionally to turn customer insights into market-leading products.

Vaughn Spasevski

Growth Marketer, Performance Marketer, Marketing Strategist, +2





I am a results-driven growth marketing specialist with a background in Lean Startup and corporate innovation for global brands. I specialise in scaling digital storefronts by integrating customer UX research with full-funnel experimentation and high-performance paid marketing. I focus on building high-converting customer journeys through Conversion Rate Optimisation and a test-first mindset to drive sustainable brand growth across D2C and retail channels, and I enjoy collaborating cross-functionally to turn customer insights into market-leading products.…I am a results-driven growth marketing specialist with a background in Lean Startup and corporate innovation for global brands. I specialise in scaling digital storefronts by integrating customer UX research with full-funnel experimentation and high-performance paid marketing. I focus on building high-converting customer journeys through Conversion Rate Optimisation and a test-first mindset to drive sustainable brand growth across D2C and retail channels, and I enjoy collaborating cross-functionally to turn customer insights into market-leading products.

Available to hire

I am a results-driven growth marketing specialist with a background in Lean Startup and corporate innovation for global brands. I specialise in scaling digital storefronts by integrating customer UX research with full-funnel experimentation and high-performance paid marketing.

I focus on building high-converting customer journeys through Conversion Rate Optimisation and a test-first mindset to drive sustainable brand growth across D2C and retail channels, and I enjoy collaborating cross-functionally to turn customer insights into market-leading products.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Independent Contractor

February 1, 2024 - Present

Responsible for all online operations, managing the D2C storefront to ensure a seamless and scalable digital presence. Orchestrated end-to-end paid ad campaigns across Google & Meta alongside automated email flows, utilising a high-velocity testing process for ad creatives and landing pages to optimise conversion. Accelerated annual sales growth from 6% to 158% by re-engineering the digital journey through a revamped UX strategy and data-driven CRO framework. Facilitated continuous customer research using Jobs-to-be-Done (JTBD) methodology to identify emerging needs, directly influencing new product development and business strategy.

Lead Growth Hacker at Startupbootcamp Australia

December 1, 2019 - February 1, 2024

Led experimentation team on high-profile corporate projects, identifying growth opportunities and delivering measurable results. Developed a D2C Asahi Employee Friends and Family online store, achieving $250K+ MRR (Asahi Drinks Cart). Drove ideation and validation of Pepsi-branded soda syrups and Vodka Cruiser Mixers, successfully launched in retailers across Australia. Collaborated on go-to-market strategies for Autoflip (IDOM), targeting B2B, B2C, and enterprise markets. Developed lean UX prototypes and MVPs, enabling rapid-testing and validation of innovative solutions with industry experts and customers. Conducted comprehensive customer and user research to uncover insights and pain points to inform user-centric growth strategies.