Vaughn Spasevski

Responsible for all online operations, managing the D2C storefront to ensure a seamless and scalable digital presence. Orchestrated end-to-end paid ad campaigns across Google & Meta alongside automated email flows, utilising a high-velocity testing process for ad creatives and landing pages to optimise conversion. Accelerated annual sales growth from 6% to 158% by re-engineering the digital journey through a revamped UX strategy and data-driven CRO framework. Facilitated continuous customer research using Jobs-to-be-Done (JTBD) methodology to identify emerging needs, directly influencing new product development and business strategy.

Led experimentation team on high-profile corporate projects, identifying growth opportunities and delivering measurable results. Developed a D2C Asahi Employee Friends and Family online store, achieving $250K+ MRR (Asahi Drinks Cart). Drove ideation and validation of Pepsi-branded soda syrups and Vodka Cruiser Mixers, successfully launched in retailers across Australia. Collaborated on go-to-market strategies for Autoflip (IDOM), targeting B2B, B2C, and enterprise markets. Developed lean UX prototypes and MVPs, enabling rapid-testing and validation of innovative solutions with industry experts and customers. Conducted comprehensive customer and user research to uncover insights and pain points to inform user-centric growth strategies.