Hi, I'm Valeria Villalpando, a social media specialist with extensive experience managing multiple accounts across Instagram, TikTok, Facebook, and YouTube, each with over 10k followers. I love creating short-form video content like reels, TikToks, and stories, using trends and data to help brands grow organically. I'm also skilled in automating and scheduling content to keep things running smoothly and consistently. I'm passionate about crafting impactful brand strategies through innovative storytelling backed by data-driven insights. Fluent in English and Spanish, I enjoy adapting my strategies to fit the unique needs of different clients and platforms, always aiming to boost engagement and conversions effectively.

Valeria Villalpando

Hi, I'm Valeria Villalpando, a social media specialist with extensive experience managing multiple accounts across Instagram, TikTok, Facebook, and YouTube, each with over 10k followers. I love creating short-form video content like reels, TikToks, and stories, using trends and data to help brands grow organically. I'm also skilled in automating and scheduling content to keep things running smoothly and consistently. I'm passionate about crafting impactful brand strategies through innovative storytelling backed by data-driven insights. Fluent in English and Spanish, I enjoy adapting my strategies to fit the unique needs of different clients and platforms, always aiming to boost engagement and conversions effectively.

Available to hire

Hi, I’m Valeria Villalpando, a social media specialist with extensive experience managing multiple accounts across Instagram, TikTok, Facebook, and YouTube, each with over 10k followers. I love creating short-form video content like reels, TikToks, and stories, using trends and data to help brands grow organically. I’m also skilled in automating and scheduling content to keep things running smoothly and consistently.

I’m passionate about crafting impactful brand strategies through innovative storytelling backed by data-driven insights. Fluent in English and Spanish, I enjoy adapting my strategies to fit the unique needs of different clients and platforms, always aiming to boost engagement and conversions effectively.

See more

Language

English
Fluent
Spanish; Castilian
Fluent
French
Intermediate

Work Experience

Community manager and creative position at Notiamerica
September 1, 2024 - Present
Manage and grow social media channels including Instagram, Facebook, Threads, TikTok, and YouTube with follower counts from 11k to 20k+. Utilize Metricool to automate content, track engagement and optimize strategies ensuring consistent audience growth and better campaign results. Collaborate with influencers and content creators to film trend-driven, high-value content and reels. Increased follower engagement by 50% through paid campaigns and led content that achieved viral reach of 90k+ views. Edit reels using Capcut.
Founder, Influencer PR, Content creator position at @RICAS.FAMOSAS.LATINAS
January 1, 2019 - Present
Founded and managed an Instagram account with 186k+ followers. Collaborated with brands such as HBO, Spotify, Vodka Sky, and RappiMx by producing tailored content to elevate their online presence. Developed and executed strategies to grow audiences and engagement. Managed influencer collaborations leveraging user-generated content to create viral campaigns. Published and scheduled content using Metricool and Manychat, optimizing reach. Created articles focusing on trend topics to boost traffic and designed posts, ads, and stories with Canva, Picsart, Capcut, and Lightroom.
Junior content marketer at Radioibero 909
April 30, 2019 - July 23, 2025
Designed and implemented content strategies to grow brand awareness and audience engagement. Coordinated social media calendars and campaigns using Asana and Trello for project management. Edited and curated articles and interviews for online publication while maintaining brand tone and voice alignment.
Community manager and creative position at Notiamerica
September 1, 2024 - Present
Manage and grow social media channels including Instagram, Facebook, Threads, TikTok, and YouTube, handling accounts with over 20k followers collectively. Utilize Metricool to automate content, track engagement, and optimize strategies to ensure consistent audience growth. Collaborate with influencers and content creators to produce trending, high-value content to generate engagement. Increased follower engagement by 50% through paid campaigns and led content achieving viral reach of over 90,000 views. Edit reels using Capcut.
Founder, Influencer PR, Content creator position at @Ricas.Famosas.Latinas
January 1, 2019 - Present
Founder and content creator for Instagram account with 186k+ followers. Collaborated with brands like HBO, Spotify, Vodka Sky, and RappiMx to produce tailored content and elevate their online presence. Developed and executed audience growth and engagement strategies for Instagram. Managed influencer collaborations leveraging UGC to create viral campaigns. Published and scheduled content using Metricool and Manychat with performance analysis. Created articles for Femgag.com focusing on trend-driven topics and designed compelling visual posts using Canva, Picsart, Capcut, and Lightroom.
Junior content marketer at RadioIbero 909
April 30, 2019 - July 23, 2025
Designed and implemented content strategies to enhance brand awareness and audience engagement. Coordinated social media calendars and campaigns using project management tools like Asana and Trello. Edited and curated articles and interviews for online publication ensuring brand voice and tone consistency.

Education

Bachelor's degree at Universidad del Valle de Mexico, CDMX
January 1, 2013 - December 31, 2017
Bachelor's degree at Universidad Del Valle De Mexico, CDMX
January 1, 2013 - December 31, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Consumer Goods