I'm V. Craig Olson, a seasoned art director, designer, and illustrator who thrives on turning concepts into polished campaigns. I bring years of hands-on experience across B2B/B2C campaigns, branding, medical illustration, and production art, delivering creative solutions from concept through final production. I excel at collaborating across teams and delivering consistent, high-quality visuals that align with brand goals. I'm a collaborative team player who excels at multitasking and maintaining quality across multiple projects and timelines. I enjoy shaping brand identity, leading design systems, and creating visually compelling assets for print and digital channels. I'd love to bring my skills to your next project.

Vernon Olson

I'm V. Craig Olson, a seasoned art director, designer, and illustrator who thrives on turning concepts into polished campaigns. I bring years of hands-on experience across B2B/B2C campaigns, branding, medical illustration, and production art, delivering creative solutions from concept through final production. I excel at collaborating across teams and delivering consistent, high-quality visuals that align with brand goals. I'm a collaborative team player who excels at multitasking and maintaining quality across multiple projects and timelines. I enjoy shaping brand identity, leading design systems, and creating visually compelling assets for print and digital channels. I'd love to bring my skills to your next project.

Available to hire

I’m V. Craig Olson, a seasoned art director, designer, and illustrator who thrives on turning concepts into polished campaigns. I bring years of hands-on experience across B2B/B2C campaigns, branding, medical illustration, and production art, delivering creative solutions from concept through final production. I excel at collaborating across teams and delivering consistent, high-quality visuals that align with brand goals.

I’m a collaborative team player who excels at multitasking and maintaining quality across multiple projects and timelines. I enjoy shaping brand identity, leading design systems, and creating visually compelling assets for print and digital channels. I’d love to bring my skills to your next project.

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Language

English
Fluent

Work Experience

Art Director | Designer | Illustrator | Production Artist at VCO Design, Inc.
January 1, 2009 - November 10, 2025
On-site and remote work for a variety of clients across B2B and B2C campaigns, branding, catalogs, info-graphics, medical/technical illustration, demonstration animation, websites/e-marketing, packaging, POP, signage, photo-retouching, and trade show visuals. Lead contributor from concept through production with a focus on multi-tasking and delivering cohesive campaigns.
Sr. Designer | Medical Illustrator | Production Artist at Medtronic, Inc.
December 31, 2009 - December 31, 2009
Corporate-wide art direction and design; established illustration brand standards; managed outside contract resources; supervised photo-shoot sessions and photo retouching; led department revenue initiatives for five consecutive years.
Art Director | Designer | Production Artist at McCracken Brooks Agency
December 31, 2000 - December 31, 2000
Creative studio management; oversaw software practices and training; provided B2B and B2C art direction and design.
Art Director | Designer | Production Artist at General Mills
December 31, 1997 - December 31, 1997
Marketing-driven art direction, design and production for food branding; directed photoshoots.
Art Director | Designer | Illustrator | Production Artist at VCO Design, Inc.
January 1, 2009 - November 17, 2025
Conduct on-site and remote design work across campaigns, branding, catalogs, packaging, signage and web/e-marketing. Provide illustration, photo-retouching, and demonstrative animation with expertise in B2B/B2C campaigns, medical/technical visuals, and trade shows.
Sr. Designer | Medical Illustrator | Production Artist at Medtronic, Inc.
January 1, 2000 - January 1, 2009
Led department-wide art direction and design; established corporate illustration brand standards; managed outside contract resources; supervised photo-shoots and photo retouching; contributed to five straight years of revenue generation through creative leadership.
Art Director | Designer | Production Artist at McCracken Brooks Agency
January 1, 1997 - January 1, 2000
Creative studio manager; oversaw software practices and training; performed B2B/B2C art direction and design; mentored designers and ensured project quality and timely delivery.
Art Director | Designer | Production Artist at General Mills
January 1, 1996 - January 1, 1997
Marketing-driven art direction, design and production; led food-based photoshoots and visual storytelling; directed brand photography and production for packaging and promotions.

Education

Bachelor of Science at University of South Dakota
August 25, 1987 - December 27, 1993
Bachelor of Science at University of South Dakota
January 1, 1996 - December 31, 1999
Bachelor of Science at University of South Dakota
January 11, 2030 - November 10, 2025
Bachelor of Science in Mass Communication at University of South Dakota
January 11, 2030 - November 17, 2025
Bachelor of Science at University of South Dakota
January 11, 2030 - December 29, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Manufacturing, Professional Services, Consumer Goods, Retail, Real Estate & Construction, Media & Entertainment, Life Sciences