I am a detail-oriented Marketing Operations professional with expertise in AEM content management, UX design, and digital strategy. My experience spans creating responsive web content, conducting user acceptance testing, and collaborating with cross-functional teams to ensure brand consistency and message clarity across platforms. I thrive in fast-paced environments, balancing multiple projects and pivoting swiftly in response to changing marketing demands. I often engage closely with designers, engineers, and product owners to ensure content aligns with both design system capabilities and business goals. With a strong foundation in UX design and digital marketing, I have developed sitemaps, wireframes, and prototypes, leveraging tools such as Figma, Adobe XD, and Sketch. In my education, I've enjoyed learning directly from users in surveys and usability studies. I am passionate about combining user insights and my technical skills to deliver intuitive and helpful experiences.

Victoria Daros

I am a detail-oriented Marketing Operations professional with expertise in AEM content management, UX design, and digital strategy. My experience spans creating responsive web content, conducting user acceptance testing, and collaborating with cross-functional teams to ensure brand consistency and message clarity across platforms. I thrive in fast-paced environments, balancing multiple projects and pivoting swiftly in response to changing marketing demands. I often engage closely with designers, engineers, and product owners to ensure content aligns with both design system capabilities and business goals. With a strong foundation in UX design and digital marketing, I have developed sitemaps, wireframes, and prototypes, leveraging tools such as Figma, Adobe XD, and Sketch. In my education, I've enjoyed learning directly from users in surveys and usability studies. I am passionate about combining user insights and my technical skills to deliver intuitive and helpful experiences.

Available to hire

I am a detail-oriented Marketing Operations professional with expertise in AEM content management, UX design, and digital strategy. My experience spans creating responsive web content, conducting user acceptance testing, and collaborating with cross-functional teams to ensure brand consistency and message clarity across platforms. I thrive in fast-paced environments, balancing multiple projects and pivoting swiftly in response to changing marketing demands. I often engage closely with designers, engineers, and product owners to ensure content aligns with both design system capabilities and business goals.

With a strong foundation in UX design and digital marketing, I have developed sitemaps, wireframes, and prototypes, leveraging tools such as Figma, Adobe XD, and Sketch. In my education, I’ve enjoyed learning directly from users in surveys and usability studies. I am passionate about combining user insights and my technical skills to deliver intuitive and helpful experiences.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Work Experience

Associate/Assistant at Guidemark Health at Guidemark Health
October 1, 2023 - Present
Engaged as assistant associate with responsibilities yet unspecified in provided data.
Assistant & Omnichannel Experience Specialist at Gilly Hicks Marketing
February 1, 2023 - August 27, 2025
Created site maps and wireframes with Sketch for an agency website redesign following competitive analysis and leading brainstorming sessions. Proposed UX strategies for emails and digital strategy in email and social media, including segmentation and cadence based on best practice research. Prototyped websites with Adobe XD for clients. Presented research, information architecture, wireframes, UI, and prototypes to clients and team members.
AEM Content Author, Cross-Branded Marketing Operations at Abercrombie & Fitch, Co.
February 1, 2023 - Present
Built and scheduled responsive web content in AEM with a focus on CSS understanding, managing 8-12 customer-facing updates weekly. Conducted user acceptance testing on native and web app content to ensure accuracy of links, tags, copy, images, and regional nuances. Presented AEM content to marketing designers and iterated on content as needed. Communicated design system capabilities, restrictions, and responsive versus adaptive web behavior to cross-functional partners. Identified and documented discrepancies and pain points between the Design System and AEM during migration to Figma, collaborating with product owners, engineers, and marketing designers in Agile sprints. Managed marketing calendars and wireframes using Excel, JIRA, and InDesign, optimizing hierarchy with customer-focused best practices. Strategized weekly native and web app marketing, maintaining cohesion with cross-branded sites and cross-channel partners, pivoting quickly with urgent promotions and inventory shifts.
UX & Digital Strategy Intern
October 31, 2021 - August 27, 2025
Guided marketing strategies and digital UX initiatives including email segmentation and digital campaign cadence, based on research. Created sitemaps, wireframes, and prototypes using Sketch and Adobe XD for client projects. Presented work to clients and team members to drive project directions.

Education

Bachelor of Arts in Journalism & Media Studies at Rutgers University, New Brunswick
January 11, 2030 - May 1, 2021
Bachelor of Arts in Psychology at Rutgers University, New Brunswick
January 11, 2030 - May 1, 2021

Qualifications

Google UX Design Professional Certificate
January 1, 2025 - August 27, 2025

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services, Education