Veljko Zaric
With over eight years of experience in digital marketing, public relations strategy, and brand development, coupled with a Bachelor's Degree in Public Relations, I possess a profound understanding of marketing dynamics.
About
With over eight years of experience in digital marketing, public relations strategy, and brand development, coupled with a Bachelor’s Degree in Public Relations, I possess a profound understanding of marketing dynamics. This allows me to craft strategies tailored to resonate with target audiences, capitalize on emerging trends, and align with organizational goals. Recognized for my leadership skills, organizational abilities, and vision, I excel in implementing successful digital marketing strategies, achieving rapid results, meeting business objectives, and driving profit.
I am a seasoned marketing and communications professional with a sharp and systems- and processes-oriented mind. I can research, quickly grasp, analyze, and interpret complex concepts and develop them to achieve company goals. Coupled with my ability to mentor, negotiate, manage, and resolve, I believe that I would bring a valuable set of skills to your organization. Additionally, I am the Founder and Director of Marketing at AM Media, an online SaaS marketing and consulting agency. My dedication to continuous learning and ability to exceed expectations has been instrumental in delivering positive outcomes for both my clients and previous employers.
- 8 years' experience
- Joined April 2025
Industry experience
- Software & Internet
- Professional Services
- Government
- Non-Profit Organization
Work experience· 4 roles
Hired to establish marketing workflows and scale marketing strategies, developed marketing campaigns to drive growth, and directed online branding strategies and marketing outreach initiatives. Created high-impact content for social media, landing pages, and email campaigns, collaborating with external partners and internal teams to ensure campaign visual alignment and optimization. Managed persona-specific campaigns using HubSpot and tracked data to enhance content effectiveness. Increased social media followers and engagement by 70%, drove significant lead generation, and facilitated over 90 enrolments for webinars and events.
Collaborated with the Reconciliation, Equity, Diversity, and Inclusion (REDI) team to develop and execute marketing and public relations campaigns enhancing brand visibility and reputation. Created a campaign that increased awareness of the Region’s DEI investments and accomplishments by 25%. Worked closely with internal staff to support PR and marketing goals and developed crisis communications management strategies. Conducted secondary research related to the REDI team’s initiatives.
Built out digital marketing systems and processes and led marketing strategies for the launch of their SaaS platform. Developed lead generation systems that drove company growth and increased marketing-driven revenue by 231%. Crafted social media posts, blogs, and articles to expand social media following and engagement. Executed online marketing strategies including targeted paid ads, email campaigns, and social media marketing. Generated 2,500 qualified leads with $900 ad spend in 2 months resulting in 11 signed clients and over $25,000 in revenue. Acquired over 10 high-value corporate client relationships within 2 months and tracked growth through CRM systems.
Education
Certifications and awards
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