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I’m a senior marketing professional with 10+ years of experience spanning beauty & cosmetics, fashion retail, consumer brands, and publishing/media. I enjoy building strong brand narratives and translating them into measurable digital and content programs—whether that’s driving lead generation through webinars and CRM, improving visibility via SEO and editorial strategy, or coordinating integrated campaigns with internal teams and agencies across APAC markets. In my recent role at Sensient Beauty, I led global digital and content marketing strategy across website, email, social, and events, while partnering with product and technical teams to deliver high-impact assets and thought leadership. Previously, at Wing Tai Holdings, I built an in-house content function, strengthened e-commerce and mono-site performance through SEO and content optimisation, and supported loyalty platform rebranding to improve engagement and retention.…I’m a senior marketing professional with 10+ years of experience spanning beauty & cosmetics, fashion retail, consumer brands, and publishing/media. I enjoy building strong brand narratives and translating them into measurable digital and content programs—whether that’s driving lead generation through webinars and CRM, improving visibility via SEO and editorial strategy, or coordinating integrated campaigns with internal teams and agencies across APAC markets. In my recent role at Sensient Beauty, I led global digital and content marketing strategy across website, email, social, and events, while partnering with product and technical teams to deliver high-impact assets and thought leadership. Previously, at Wing Tai Holdings, I built an in-house content function, strengthened e-commerce and mono-site performance through SEO and content optimisation, and supported loyalty platform rebranding to improve engagement and retention.

Venetia SNG

Digital Marketer, Content Strategist, Marketing Strategist, +2

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I’m a senior marketing professional with 10+ years of experience spanning beauty & cosmetics, fashion retail, consumer brands, and publishing/media. I enjoy building strong brand narratives and translating them into measurable digital and content programs—whether that’s driving lead generation through webinars and CRM, improving visibility via SEO and editorial strategy, or coordinating integrated campaigns with internal teams and agencies across APAC markets. In my recent role at Sensient Beauty, I led global digital and content marketing strategy across website, email, social, and events, while partnering with product and technical teams to deliver high-impact assets and thought leadership. Previously, at Wing Tai Holdings, I built an in-house content function, strengthened e-commerce and mono-site performance through SEO and content optimisation, and supported loyalty platform rebranding to improve engagement and retention.…I’m a senior marketing professional with 10+ years of experience spanning beauty & cosmetics, fashion retail, consumer brands, and publishing/media. I enjoy building strong brand narratives and translating them into measurable digital and content programs—whether that’s driving lead generation through webinars and CRM, improving visibility via SEO and editorial strategy, or coordinating integrated campaigns with internal teams and agencies across APAC markets. In my recent role at Sensient Beauty, I led global digital and content marketing strategy across website, email, social, and events, while partnering with product and technical teams to deliver high-impact assets and thought leadership. Previously, at Wing Tai Holdings, I built an in-house content function, strengthened e-commerce and mono-site performance through SEO and content optimisation, and supported loyalty platform rebranding to improve engagement and retention.

Available to hire

I’m a senior marketing professional with 10+ years of experience spanning beauty & cosmetics, fashion retail, consumer brands, and publishing/media. I enjoy building strong brand narratives and translating them into measurable digital and content programs—whether that’s driving lead generation through webinars and CRM, improving visibility via SEO and editorial strategy, or coordinating integrated campaigns with internal teams and agencies across APAC markets.

In my recent role at Sensient Beauty, I led global digital and content marketing strategy across website, email, social, and events, while partnering with product and technical teams to deliver high-impact assets and thought leadership. Previously, at Wing Tai Holdings, I built an in-house content function, strengthened e-commerce and mono-site performance through SEO and content optimisation, and supported loyalty platform rebranding to improve engagement and retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Advanced

Work Experience

Global Digital Marketing Manager | Digital & Content Marketing Specialist at Sensient Beauty

January 1, 2021 - February 1, 2026

Owned and executed global brand and digital marketing strategy across APAC and key international markets, aligning priorities to business and commercial objectives. Defined global digital and content strategy across website, email, social media, and webinars to drive lead generation, brand awareness, and growth. Provided governance to regional teams to ensure brand consistency and cultural adaptation. Led cross-functional collaboration with product and technical teams plus agencies to deliver integrated projects and thought leadership initiatives. Oversaw global marketing budgets and vendor negotiations with ROI-driven allocation, and managed analytics and performance reporting to optimise campaign effectiveness.

Senior Content Management Executive | Senior Digital Marketing Executive at Wing Tai Holdings

January 1, 2017 - June 1, 2021

Built and led the in-house digital and content marketing function supporting multiple retail fashion brands across web, CRM, email, and social. Established and managed content production operations for e-commerce platforms to strengthen brand consistency and digital visibility. Directed agency, influencer, and production partnerships to improve creative output and campaign effectiveness. Developed editorial and SEO strategy across six brand mono-sites, improving performance and engagement. Led rebranding and digital transformation of the Wing Tai loyalty platform to enhance customer retention, and designed integrated digital campaigns with brands and influencers. Owned departmental and project budgets and drove content optimisation initiatives to increase traffic and engagement.

Digital Marketing Executive | Senior Writer at Red Tree Group & Key Editions

March 1, 2015 - January 1, 2017

Managed digital marketing campaigns for in-house consumer brands and lifestyle titles, covering social media, web content, and digital advertising. Coordinated with advertisers, partners, and internal teams to deliver promotional campaigns and digital activations. Monitored performance and provided insights to improve reach and effectiveness. Produced editorial features and digital articles aligned to brand voice and audience engagement, and collaborated with creative teams on content and marketing assets supporting both consumer brands and publishing objectives.

Marketing Associate at Charles & Keith

October 1, 2014 - February 1, 2015

Supported global marketing campaigns across Singapore and key Asia markets, including PR, media relations, and product launches. Coordinated seasonal campaigns, promotions, and events to strengthen brand visibility and retail performance. Prepared regional marketing performance reports to guide future strategy.

Assistant Merchandiser at Club 21 BlackBarrett

January 1, 2013 - February 1, 2014