I’m a Social Media Manager and Lead Generation Specialist with 3 years of experience helping brands grow their online presence and attract quality leads. I specialize in crafting strategic content, managing social platforms, and building meaningful engagement that drives results. My goal is to help businesses create authentic connections and achieve measurable growth through intentional digital strategies.

Venice Castro

I’m a Social Media Manager and Lead Generation Specialist with 3 years of experience helping brands grow their online presence and attract quality leads. I specialize in crafting strategic content, managing social platforms, and building meaningful engagement that drives results. My goal is to help businesses create authentic connections and achieve measurable growth through intentional digital strategies.

Available to hire

I’m a Social Media Manager and Lead Generation Specialist with 3 years of experience helping brands grow their online presence and attract quality leads. I specialize in crafting strategic content, managing social platforms, and building meaningful engagement that drives results. My goal is to help businesses create authentic connections and achieve measurable growth through intentional digital strategies.

See more

Language

English
Fluent

Work Experience

Social Media Manager at East West Bank
December 31, 2021 - October 21, 2025
Managed the bank's social media presence, crafted captions, produced Canva graphics, and maintained content calendars. Created Instagram carousels and stories, engaged with the online community, grew followers, supported marketing objectives, and assisted across digital channels.
Custodian at East West Bank
January 1, 2021 - Present
I am the bank's custodian, answering client questions, cross-selling, supporting existing customers, and processing bank transactions. Also contributed captions, Canva graphics, content calendars, Instagram carousels and stories, and managed community engagement and comments to boost reach.
Social Media Manager & Lead Generation Specialist (Freelance) at Self-Employed / Freelance
January 1, 2022 - Present
Managed social media accounts for multiple clients, improving engagement rates by up to 200%; created and scheduled content across Instagram, Facebook, Pinterest, and TikTok; implemented lead-generation systems using LinkedIn, email outreach, and targeted campaigns; developed monthly content calendars aligned with client goals and branding; conducted audience analysis to refine strategies and increase conversion rates.

Education

Bachelor of Science in Foreign Service at Lyceum of the Philippines-Cavite
January 1, 2009 - December 31, 2013
Elementary School Diploma at Garita Elementary School
January 1, 2005 - January 1, 2005
High School Diploma at Cavite National High School
January 1, 2009 - January 1, 2009

Qualifications

Bachelor of Science in Foreign Service
January 11, 2030 - January 1, 2013

Industry Experience

Financial Services, Media & Entertainment