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Strong background in marketing and brand activation with close to 10 years of experience, proven track record of developing and executing successful marketing strategies. Highly motivated and dependable individual who strives to consistently produce high quality work in achieving business goals and objectives. Possesses strong and clear communication, organizational and interpersonal skills.…

Vera Tan

PRO

Marketing Strategist, Brand Strategist, Growth Marketer, +5

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Strong background in marketing and brand activation with close to 10 years of experience, proven track record of developing and executing successful marketing strategies. Highly motivated and dependable individual who strives to consistently produce high quality work in achieving business goals and objectives. Possesses strong and clear communication, organizational and interpersonal skills.…

Available to hire

Singapore, Singapore

Strong background in marketing and brand activation with close to 10 years of experience, proven track record of developing and executing successful marketing strategies. Highly motivated and dependable individual who strives to consistently produce high quality work in achieving business goals and objectives. Possesses strong and clear communication, organizational and interpersonal skills.

Skills

Experience Level

Expert

Expert

Expert

Expert

Beginner

Beginner

Beginner

Beginner

Beginner

Language

English

Fluent

Chinese

Advanced

Work Experience

Go-To-Market Lead (APAC) – HOKA & Teva Brands at The Iron Man Group

April 1, 2015 - October 31, 2021

Led APAC go-to-market strategy for HOKA and Teva across 11+ markets in Southeast Asia. Provided strategic guidance to regional distributors, managed marketing assets, oversaw campaigns and collateral, ensured brand consistency, and optimized budgets. Coordinated with partners and agencies to maximize impact of activations and partnerships, and aligned regional activities with global brand guidelines.

Assistant Manager, Marketing (Brand Activation & Partnerships)

August 1, 2021 - October 31, 2021

Worked in the Marketing team to develop and implement event marketing plans for various owned properties (existing and new) and in some cases third-party events, with the aim of attracting participants and delivering partnership objectives. Formulated and implemented event marketing plans and strategies, set KPIs, planned different marketing elements, and managed timelines and budgets. Produced event collateral and ensured consistent corporate branding across media and outgoing communications. Managed digital/print/OOH/TV/radio, event websites, and social media; liaised with external vendors and partners to ensure successful collaborations and events; led delivery of projects and programming.

APAC Go-To-Market Lead (PLG) – HOKA & Teva Brands at The Iron Man Group

February 1, 2022 - Present

Driving growth across 11+ markets in Southeast Asia through strategic guidance to regional distributors, management of marketing assets, and execution of marketing campaigns. Ensured brand consistency at regional sporting events and partnerships, managed asset distribution, and optimized budgets to maximize regional impact.