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Commercially-driven Marketing & Omnichannel Growth Leader with 15+ years transforming legacy retail and healthcare brands into digital-first, omnichannel ecosystems. Known for building high-efficiency marketing systems that connect showrooms and physical retail with modern eCommerce marketplaces. Leads performance marketing and CRM/lifecycle programs, optimizes multi-million-dollar budgets for strong ROI, and drives revenue growth through integrated omnichannel execution. Also contributes to ESG/CSR initiatives and delivers board-level reporting aligned to commercial objectives.…Commercially-driven Marketing & Omnichannel Growth Leader with 15+ years transforming legacy retail and healthcare brands into digital-first, omnichannel ecosystems. Known for building high-efficiency marketing systems that connect showrooms and physical retail with modern eCommerce marketplaces. Leads performance marketing and CRM/lifecycle programs, optimizes multi-million-dollar budgets for strong ROI, and drives revenue growth through integrated omnichannel execution. Also contributes to ESG/CSR initiatives and delivers board-level reporting aligned to commercial objectives.

VERIS TAY

Marketing Strategist, Performance Marketer, Digital Marketer, +2

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Commercially-driven Marketing & Omnichannel Growth Leader with 15+ years transforming legacy retail and healthcare brands into digital-first, omnichannel ecosystems. Known for building high-efficiency marketing systems that connect showrooms and physical retail with modern eCommerce marketplaces. Leads performance marketing and CRM/lifecycle programs, optimizes multi-million-dollar budgets for strong ROI, and drives revenue growth through integrated omnichannel execution. Also contributes to ESG/CSR initiatives and delivers board-level reporting aligned to commercial objectives.…Commercially-driven Marketing & Omnichannel Growth Leader with 15+ years transforming legacy retail and healthcare brands into digital-first, omnichannel ecosystems. Known for building high-efficiency marketing systems that connect showrooms and physical retail with modern eCommerce marketplaces. Leads performance marketing and CRM/lifecycle programs, optimizes multi-million-dollar budgets for strong ROI, and drives revenue growth through integrated omnichannel execution. Also contributes to ESG/CSR initiatives and delivers board-level reporting aligned to commercial objectives.

Available to hire

Commercially-driven Marketing & Omnichannel Growth Leader with 15+ years transforming legacy retail and healthcare brands into digital-first, omnichannel ecosystems. Known for building high-efficiency marketing systems that connect showrooms and physical retail with modern eCommerce marketplaces.

Leads performance marketing and CRM/lifecycle programs, optimizes multi-million-dollar budgets for strong ROI, and drives revenue growth through integrated omnichannel execution. Also contributes to ESG/CSR initiatives and delivers board-level reporting aligned to commercial objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Malay

Beginner

Japanese

Beginner

Work Experience

Marketing & Omnichannel Growth Leader at VERIS TAY (self/brand entry as provided)

January 1, 2019 - Present

Oversees integrated omnichannel growth and performance marketing across retail and eCommerce marketplaces. Engineers high-efficiency marketing systems bridging traditional retail with digital channels (SEM/SEO/AEO, paid media, marketplace strategy, and lifecycle/CRM). Optimizes a multi-million-dollar marketing budget for strong ROI and sustains revenue growth via data-driven tracking (e.g., UTM optimization) and automation (AI chatbot workflows). Produces board/shareholder reporting and leads ESG/CSR initiatives.

Marketing Lead at Raydent Supplies Pte Ltd

January 1, 2015 - January 1, 2019

Led omnichannel marketing and performance execution supporting retail operations and growth. Managed marketing functions for expansion and contributed to commercial outcomes through integrated digital acquisition and lifecycle engagement.

Marketing Manager at Four Star Industries Pte Ltd

January 1, 2013 - January 1, 2015

Owned retail P&L and delivered consistent year-on-year growth while maintaining healthy margins. Directly managed a sales team (25 pax) and a marketing unit (5 pax). Supported regional expansion including Malaysia and business development in multiple countries; secured Singapore Prestige Brand Award for consecutive years and led ERP implementation initiatives.

Marketing Executive / Marketing Manager at OWELL BodyCare Pte Ltd

January 1, 2010 - January 1, 2013

Managed marketing activities that contributed to revenue growth and operational improvement. Supported integrated brand marketing and performance-focused campaigns across relevant channels.