I’m a Senior UX/UI Designer with 8 years of international experience creating intuitive digital products. I’ve led projects end-to-end (from research and flows to polished UI) and created impactful products across e-commerce, travel, pharmaceuticals, banking, and fraud detection, turning complex workflows into intuitive, user-centered experiences. Skilled in Figma, prototyping, and design systems, I thrive in cross-functional teams and adapt easily across time zones.…

Veronica Itzel Gomez Mendoza

I’m a Senior UX/UI Designer with 8 years of international experience creating intuitive digital products. I’ve led projects end-to-end (from research and flows to polished UI) and created impactful products across e-commerce, travel, pharmaceuticals, banking, and fraud detection, turning complex workflows into intuitive, user-centered experiences. Skilled in Figma, prototyping, and design systems, I thrive in cross-functional teams and adapt easily across time zones.…

Available to hire

I’m a Senior UX/UI Designer with 8 years of international experience creating intuitive digital products. I’ve led projects end-to-end (from research and flows to polished UI) and created impactful products across e-commerce, travel, pharmaceuticals, banking, and fraud detection, turning complex workflows into intuitive, user-centered experiences. Skilled in Figma, prototyping, and design systems, I thrive in cross-functional teams and adapt easily across time zones.

See more

Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Intermediate

Work Experience

Senior UX/UI Designer at Freelance / Contractor
May 1, 2025 - Present
Led full redesign of a pharmaceutical platform, improving workflows and overall clarity. Produced high-quality assets that increased accuracy and consistency of AI model outputs. Collaborated with global teams to align UX decisions with technical and product goals.
Senior UX Designer at Price Waterhouse Coopers (PwC)
July 1, 2023 - May 1, 2025
Conducted heuristic evaluations identifying usability issues and improved core product flows. Led Figma workshops and mentored juniors to strengthen team skills and collaboration. Delivered end-to-end UX solutions improving satisfaction and efficiency.
Senior UX Designer at Luxoft
October 1, 2022 - July 1, 2023
Directed UX initiatives across international teams, ensuring consistent design quality. Enhanced research processes by establishing structured usability testing. Delivered detailed prototypes and specifications supporting development.
Lead UX/UI Designer at YEMA & Co
January 1, 2020 - October 1, 2022
Built and maintained the Design System, improving scalability and product consistency. Improved experiences using interviews and usability tests to validate design decisions. Mentored designers and partnered with PMs and engineers to ensure smooth delivery.
Junior UX/UI Designer at Linio
December 31, 2017 - June 30, 2019
Redesigned the Design System to improve consistency and development scalability. Shipped mobile and web features enhancing shopping flows and reducing friction. Conducted research to uncover issues and guide improvements across key areas.

Education

Master’s in UX/UI Multidevice Design at Escuela Superior de Diseño de Barcelona (in collaboration with Universidad Internacional de Valencia)
November 1, 2023 - September 25, 2025
Specialization in Graphic Simulators at Universidad Panamericana
May 1, 2019 - September 25, 2025
Bachelor’s in Digital Animation Engineering at Universidad Panamericana
May 1, 2019 - September 25, 2025
Computer science and Informatics at Fachhochschule Oberösterreich
January 1, 2017 - January 1, 2017
High School at Universidad La Salle, A.C.
January 1, 2011 - January 1, 2014
Master’s in UX/UI Multidevice Design at Escuela Superior de Diseño de Barcelona
January 11, 2030 - November 1, 2023
Specialization in Graphic Simulators at Escuela Superior de Diseño de Barcelona (in collaboration with Universidad Internacional de Valencia)
January 11, 2030 - May 1, 2019
Bachelor’s in Digital Animation Engineering at Universidad Panamericana
January 11, 2030 - May 1, 2019

Qualifications

The Simple Way to Conduct a UX Audit
January 11, 2030 - September 25, 2025
UX: Introducción a la experiencia de usuario para productos digitales
January 11, 2030 - September 25, 2025
Experiencia de usuario (UX) avanzado
January 11, 2030 - September 25, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Healthcare, Education, Agriculture & Mining, Financial Services, Retail, Travel & Hospitality