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Senior Graphic Designer with over 8 years of experience creating strategic brand, marketing and digital design for B2B, FinTech and technology organisations. I translate complex business and technical concepts into clear, engaging visual communications across digital, print and motion to strengthen brand awareness and improve customer engagement. I lead end-to-end creative delivery across identity systems, integrated marketing campaigns, sales enablement materials and motion graphics—partnering with cross-functional Marketing, Product and Commercial teams to ensure high-performing work aligned to business objectives. I bring strong skills in Adobe Creative Suite, Figma, HubSpot and Webflow, with a focus on scalable design systems and conversion-focused creative.…Senior Graphic Designer with over 8 years of experience creating strategic brand, marketing and digital design for B2B, FinTech and technology organisations. I translate complex business and technical concepts into clear, engaging visual communications across digital, print and motion to strengthen brand awareness and improve customer engagement. I lead end-to-end creative delivery across identity systems, integrated marketing campaigns, sales enablement materials and motion graphics—partnering with cross-functional Marketing, Product and Commercial teams to ensure high-performing work aligned to business objectives. I bring strong skills in Adobe Creative Suite, Figma, HubSpot and Webflow, with a focus on scalable design systems and conversion-focused creative.

VERONICA DARRUDA

Brand Designer, Motion Graphic Designer, Graphic Designer, +3

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Senior Graphic Designer with over 8 years of experience creating strategic brand, marketing and digital design for B2B, FinTech and technology organisations. I translate complex business and technical concepts into clear, engaging visual communications across digital, print and motion to strengthen brand awareness and improve customer engagement. I lead end-to-end creative delivery across identity systems, integrated marketing campaigns, sales enablement materials and motion graphics—partnering with cross-functional Marketing, Product and Commercial teams to ensure high-performing work aligned to business objectives. I bring strong skills in Adobe Creative Suite, Figma, HubSpot and Webflow, with a focus on scalable design systems and conversion-focused creative.…Senior Graphic Designer with over 8 years of experience creating strategic brand, marketing and digital design for B2B, FinTech and technology organisations. I translate complex business and technical concepts into clear, engaging visual communications across digital, print and motion to strengthen brand awareness and improve customer engagement. I lead end-to-end creative delivery across identity systems, integrated marketing campaigns, sales enablement materials and motion graphics—partnering with cross-functional Marketing, Product and Commercial teams to ensure high-performing work aligned to business objectives. I bring strong skills in Adobe Creative Suite, Figma, HubSpot and Webflow, with a focus on scalable design systems and conversion-focused creative.

Available to hire

Senior Graphic Designer with over 8 years of experience creating strategic brand, marketing and digital design for B2B, FinTech and technology organisations. I translate complex business and technical concepts into clear, engaging visual communications across digital, print and motion to strengthen brand awareness and improve customer engagement.

I lead end-to-end creative delivery across identity systems, integrated marketing campaigns, sales enablement materials and motion graphics—partnering with cross-functional Marketing, Product and Commercial teams to ensure high-performing work aligned to business objectives. I bring strong skills in Adobe Creative Suite, Figma, HubSpot and Webflow, with a focus on scalable design systems and conversion-focused creative.

Skills

Experience Level

Expert

Expert

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Expert

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Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Graphic Designer at PAYFUTURE

May 1, 2025 - Present

Lead the design and delivery of brand-consistent creative assets across digital marketing channels (social, website, blogs, email, webinars and partnerships). Create sales enablement materials including presentations, pitch decks, one-pagers, reports and collateral to communicate B2B payment solutions clearly. Develop demand generation and lifecycle campaign creative in collaboration with Content, SEO and Marketing teams, turning technical concepts and data into visual storytelling, infographics and campaign assets. Optimise HubSpot landing pages, forms, CTAs and email campaigns to improve lead generation and conversion. Build and maintain branded templates and design systems in Adobe Creative Suite and Figma for consistency and scalability. Produce motion graphics and video content including payment flow demonstrations and product/update promotions. Manage website visual updates and collaborate on CMS content to support a seamless user experience, while reviewing performance insights

Senior Graphic Designer at APLYiD LIMITED

March 1, 2022 - April 30, 2025

Led branding, marketing campaigns and motion graphics across multiple B2B digital channels. Managed website design and visual content from concept to delivery, improving UX and engagement. Produced sales enablement assets such as case studies, one-pagers, whitepapers, brochures, presentations and event collateral for business development. Designed bespoke corporate presentations and templates to help marketing and commercial teams communicate complex solutions with clarity. Created B2B social media campaigns, animations and end-to-end video production using After Effects and Premiere Pro. Built branded HubSpot email campaigns, newsletters and marketing templates for lead nurturing, and developed PPC landing pages in Webflow alongside ad-aligned infographics and campaign assets. Produced exhibition graphics and event collateral for international conferences, and edited promotional videos and motion graphics to enhance digital storytelling. Established scalable design templates and bra

Middleweight Designer at Market Intelligence (Fruitnet Media International)

January 1, 2018 - March 31, 2022

Designed editorial layouts, magazines, brochures and marketing collateral for international print and digital publications. Produced event branding, exhibition graphics, promotional campaigns and conference materials for global industry events. Developed case studies, advertising and marketing assets supporting audience growth and commercial goals. Created data visualisations and infographics that simplified complex market intelligence. Collaborated with editors, journalists and marketing teams to align visual storytelling with editorial and commercial strategies. Maintained brand consistency across multiple publications and platforms while managing multiple concurrent projects and meeting tight production deadlines.