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I’m a results-driven Social Media Manager and Content Strategist focused on storytelling that resonates on TikTok, Instagram Reels, and YouTube Shorts. I’ve grown audiences from 328 to about 7.5k followers and driven up to 3.2 million organic views by planning, shooting, editing, and publishing high-energy short-form content that aligns with platform trends and audience behavior. In my current role at Groobeu / In the Groove Studios, I lead social strategy across organic channels, manage content calendars, copywriting, community management, and performance analysis to inform creative strategy and cadence. I thrive on cross-functional collaboration, turning campaigns into fan-favorite moments and amplifying brand presence through compelling storytelling and timely content across social platforms.…I’m a results-driven Social Media Manager and Content Strategist focused on storytelling that resonates on TikTok, Instagram Reels, and YouTube Shorts. I’ve grown audiences from 328 to about 7.5k followers and driven up to 3.2 million organic views by planning, shooting, editing, and publishing high-energy short-form content that aligns with platform trends and audience behavior. In my current role at Groobeu / In the Groove Studios, I lead social strategy across organic channels, manage content calendars, copywriting, community management, and performance analysis to inform creative strategy and cadence. I thrive on cross-functional collaboration, turning campaigns into fan-favorite moments and amplifying brand presence through compelling storytelling and timely content across social platforms.

Veronica Chung

Social Media Manager, Content Creator, Content Producer, +2

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I’m a results-driven Social Media Manager and Content Strategist focused on storytelling that resonates on TikTok, Instagram Reels, and YouTube Shorts. I’ve grown audiences from 328 to about 7.5k followers and driven up to 3.2 million organic views by planning, shooting, editing, and publishing high-energy short-form content that aligns with platform trends and audience behavior. In my current role at Groobeu / In the Groove Studios, I lead social strategy across organic channels, manage content calendars, copywriting, community management, and performance analysis to inform creative strategy and cadence. I thrive on cross-functional collaboration, turning campaigns into fan-favorite moments and amplifying brand presence through compelling storytelling and timely content across social platforms.…I’m a results-driven Social Media Manager and Content Strategist focused on storytelling that resonates on TikTok, Instagram Reels, and YouTube Shorts. I’ve grown audiences from 328 to about 7.5k followers and driven up to 3.2 million organic views by planning, shooting, editing, and publishing high-energy short-form content that aligns with platform trends and audience behavior. In my current role at Groobeu / In the Groove Studios, I lead social strategy across organic channels, manage content calendars, copywriting, community management, and performance analysis to inform creative strategy and cadence. I thrive on cross-functional collaboration, turning campaigns into fan-favorite moments and amplifying brand presence through compelling storytelling and timely content across social platforms.

Available to hire

I’m a results-driven Social Media Manager and Content Strategist focused on storytelling that resonates on TikTok, Instagram Reels, and YouTube Shorts. I’ve grown audiences from 328 to about 7.5k followers and driven up to 3.2 million organic views by planning, shooting, editing, and publishing high-energy short-form content that aligns with platform trends and audience behavior.

In my current role at Groobeu / In the Groove Studios, I lead social strategy across organic channels, manage content calendars, copywriting, community management, and performance analysis to inform creative strategy and cadence. I thrive on cross-functional collaboration, turning campaigns into fan-favorite moments and amplifying brand presence through compelling storytelling and timely content across social platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Social Media Manager at Groobeu, In the Groove Studios

May 1, 2023 - Present

- Drive TikTok and Instagram strategy and execution, growing from 328 to ~7.5k followers and generating viral content reaching up to 3.2M organic views. - Conceptualize, shoot, edit, and publish short-form content optimized for platform trends, audience behavior, and shareable formats, consistently boosting reach and engagement. - Translate audience insights and performance metrics into creative strategies, refining content, posting cadence, and trends to maximize growth and visibility. - Amplify brand presence with high-energy, scroll-stopping social storytelling that sparks engagement, builds community excitement, and turns campaigns into fan-favorite moments.

Senior Digital Marketing Manager at Watermark

April 1, 2025 - November 4, 2025

- Led social strategy across paid and organic (LinkedIn and YouTube), using coordinated messaging, formats, and audience targeting to support digital initiatives and increase brand visibility and engagement. - Managed a dynamic content calendar in Sprout Social, scheduling multi-platform posts and reviewing analytics to optimize timing, format, and messaging for maximum reach and engagement. - Partnered cross-functionally with Product, Customer Marketing, and Content to translate brand narratives into scalable paid and organic social programs across campaigns and launches. - Owned social performance reporting, analyzing engagement trends and audience insights to inform content strategy, creative direction, and rollout planning.

Digital Marketing Manager at Watermark

January 1, 2023 - March 1, 2025

- Designed and produced social creative and imagery in-house, translating campaign themes and product narratives into on-brand visual assets across organic and paid placements. - Owned end-to-end content workflows — from ideation and asset design through cross-functional coordination and publishing — ensuring consistent, timely delivery across social channels.

Digital Marketing Specialist at Watermark

September 1, 2021 - December 1, 2022

- Managed day-to-day organic social publishing across channels (X, Facebook, LinkedIn), maintaining content calendars, posting cadence, and performance tracking to support brand visibility and engagement. - Collaborated with stakeholders to develop landing pages and creative assets optimized for social traffic and conversion performance across paid and organic channels.