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I am a senior brand manager with 10+ years of experience across premium, lifestyle, and luxury brands, turning brand vision into commercial results. I lead with empathy, develop the people around me, and thrive in environments where brand excellence and commercial focus go hand in hand. I bring a CM0-level perspective to brand management: connecting consumer insight to strategy, strategy to execution, and execution to measurable business outcomes.…I am a senior brand manager with 10+ years of experience across premium, lifestyle, and luxury brands, turning brand vision into commercial results. I lead with empathy, develop the people around me, and thrive in environments where brand excellence and commercial focus go hand in hand. I bring a CM0-level perspective to brand management: connecting consumer insight to strategy, strategy to execution, and execution to measurable business outcomes.

Sonia

Brand Strategist, Marketing Strategist, Brand Designer, +1

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I am a senior brand manager with 10+ years of experience across premium, lifestyle, and luxury brands, turning brand vision into commercial results. I lead with empathy, develop the people around me, and thrive in environments where brand excellence and commercial focus go hand in hand. I bring a CM0-level perspective to brand management: connecting consumer insight to strategy, strategy to execution, and execution to measurable business outcomes.…I am a senior brand manager with 10+ years of experience across premium, lifestyle, and luxury brands, turning brand vision into commercial results. I lead with empathy, develop the people around me, and thrive in environments where brand excellence and commercial focus go hand in hand. I bring a CM0-level perspective to brand management: connecting consumer insight to strategy, strategy to execution, and execution to measurable business outcomes.

Available to hire

I am a senior brand manager with 10+ years of experience across premium, lifestyle, and luxury brands, turning brand vision into commercial results. I lead with empathy, develop the people around me, and thrive in environments where brand excellence and commercial focus go hand in hand.

I bring a CM0-level perspective to brand management: connecting consumer insight to strategy, strategy to execution, and execution to measurable business outcomes.

Skills

Branding

Brand Identity

Social Media Design

Experience Level

Branding

Expert

Brand Identity

Expert

Language

German

Fluent

English

Fluent

French

Beginner

Work Experience

Senior Brand Manager at Thomas Sabo GmbH & Co. KG

September 1, 2025 - May 31, 2026

Leading the transformation and restructuring of the marketing function, aligning brand and commercial strategy with business growth objectives. Directing a cross-functional team across Marketing, PR, and Social Media; defining missions, setting priorities, and driving performance. Developing omnichannel strategies to strengthen brand equity and market impact.

Sales & Marketing Consultant at Monaco Mist UG (haftungsbeschränkt)

August 1, 2018 - July 31, 2020

Developed and executed end-to-end sales and marketing strategy for a premium/luxury start-up shoe brand, achieving 200% market growth in 2 years. Built brand recognition from scratch through targeted actions, partnerships, and digital content.

Retail Manager USA at Tamara Comolli Fine Jewelry GmbH

May 1, 2016 - December 31, 2017

Led KPI reporting, staff training, visual merchandising, and inventory management for U.S. retail operations.

Assistant Retail Manager USA at Tamara Comolli Fine Jewelry GmbH

October 1, 2012 - April 30, 2014

Supported U.S. retail boutiques in Southampton, NY and Palm Beach, FL to corporate standards.

Retail Manager USA at Tamara Comolli Fine Jewelry GmbH

May 1, 2014 - April 30, 2016

Managed U.S. retail boutiques in Southampton, NY and Palm Beach, FL to corporate standards.