In my current work as a digital marketing freelancer, I manage campaigns for brands mainly in the luxury sector and focus on improving performance through data and targeted execution, always keeping brand equity at the core. I work on Google and Meta advertising, analyze results to optimize ROI, and build Shopify websites with an emphasis on user experience and conversion. I also develop email marketing strategies and monitor competitor activities to identify areas of differentiation. These responsibilities have strengthened my ability to understand online customer behavior and adjust tactics to improve commercial outcomes. My years as a Senior Market Strategies Consultant at Trilations taught me how to bring clarity to complex markets. I worked closely with global pharmaceutical clients, using qualitative and quantitative research to help them understand performance drivers and engagement patterns. I led projects from start to finish, including alignment with clients and fieldwork partners, budgeting, analysis, reporting, and the facilitation of strategic workshops. Presenting insights and action plans to senior stakeholders became a central part of my work, as did collaboration with cross-functional teams and the improvement of internal processes. I am motivated by roles where strategy, consumer behavior, and execution come together, especially where travel meets luxury.

Vesta Kubiliūtė

In my current work as a digital marketing freelancer, I manage campaigns for brands mainly in the luxury sector and focus on improving performance through data and targeted execution, always keeping brand equity at the core. I work on Google and Meta advertising, analyze results to optimize ROI, and build Shopify websites with an emphasis on user experience and conversion. I also develop email marketing strategies and monitor competitor activities to identify areas of differentiation. These responsibilities have strengthened my ability to understand online customer behavior and adjust tactics to improve commercial outcomes. My years as a Senior Market Strategies Consultant at Trilations taught me how to bring clarity to complex markets. I worked closely with global pharmaceutical clients, using qualitative and quantitative research to help them understand performance drivers and engagement patterns. I led projects from start to finish, including alignment with clients and fieldwork partners, budgeting, analysis, reporting, and the facilitation of strategic workshops. Presenting insights and action plans to senior stakeholders became a central part of my work, as did collaboration with cross-functional teams and the improvement of internal processes. I am motivated by roles where strategy, consumer behavior, and execution come together, especially where travel meets luxury.

Available to hire

In my current work as a digital marketing freelancer, I manage campaigns for brands mainly in the luxury sector and focus on improving performance through data and targeted execution, always keeping brand equity at the core. I work on Google and Meta advertising, analyze results to optimize ROI, and build Shopify websites with an emphasis on user experience and conversion. I also develop email marketing strategies and monitor competitor activities to identify areas of differentiation. These responsibilities have strengthened my ability to understand online customer behavior and adjust tactics to improve commercial outcomes.

My years as a Senior Market Strategies Consultant at Trilations taught me how to bring clarity to complex markets. I worked closely with global pharmaceutical clients, using qualitative and quantitative research to help them understand performance drivers and engagement patterns. I led projects from start to finish, including alignment with clients and fieldwork partners, budgeting, analysis, reporting, and the facilitation of strategic workshops. Presenting insights and action plans to senior stakeholders became a central part of my work, as did collaboration with cross-functional teams and the improvement of internal processes.

I am motivated by roles where strategy, consumer behavior, and execution come together, especially where travel meets luxury.

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Language

Lithuanian
Fluent
English
Fluent
Dutch
Intermediate
French
Beginner

Work Experience

Digital Marketing Manager (Freelance) at Freelancer
January 1, 2025 - November 25, 2025
Manage digital marketing for luxury brands (jewelry and vintage fashion), developing and executing targeted campaigns; optimize ad campaigns on Google and Meta using customer segmentation to maximize ROAS; implement data-driven tactics and analyze performance to maximize ROI; develop email marketing using Klaviyo for high-value audiences; evaluate competitor strategies and differentiate brands; build Shopify theme-based websites focused on UX, conversions and aesthetics.
Senior Consultant at Trilations
May 1, 2024 - May 1, 2024
Provided strategic recommendations to global pharmaceutical clients by translating market research insights into actionable plans, enhancing cross-functional performance with a focus on performance tracking and omnichannel engagement. Leveraged quantitative and qualitative data to improve KPIs, optimize customer engagement, and strengthen brand preference in competitive markets. Led internal and external teams through all phases of project delivery, including client alignment, budgeting, data collection, analysis, reporting, and strategic workshops; automated reporting workflows and identified AI tools to improve efficiency and reduce costs.
Assistant Manager at Hollister
July 1, 2017 - July 1, 2018
Managed the retail team and led it to achieve the company's short- and long-term goals. Delivered an exceptional in-store experience by hiring, training, and supervising associates, overseeing daily operations, and ensuring smooth store performance.
Commercial Intern at Royal Danish Embassy
February 1, 2016 - February 1, 2016
During Master's studies, collaborated with senior advisors on commercial cases related to export, investment promotion, and support for Danish companies — including market analysis and partner search. Contributed to regional efforts across Danish embassies in the Baltic-Finnish area, assisting in the development of marketing plans for 2016.

Education

Master of Science: Finance And International Business at Aarhus University
September 1, 2014 - December 1, 2016
Bachelor of Science: Economics And Business Administration, International Management at Aarhus University
September 1, 2011 - June 1, 2014
Exchange Studies at McMaster University
September 1, 2013 - December 1, 2013

Qualifications

Prince 2
April 21, 2021 - December 31, 2026
Google performance ads
January 11, 2030 - November 25, 2025
Meta Digital Marketing Associate
January 11, 2030 - November 25, 2025
Klaviyo
January 1, 2025 - November 25, 2025

Industry Experience

Retail, Healthcare, Consumer Goods, Life Sciences