In my current work as a digital marketing freelancer, I manage campaigns for brands mainly in the luxury sector and focus on improving performance through data and targeted execution, always keeping brand equity at the core. I work on Google and Meta advertising, analyze results to optimize ROI, and build Shopify websites with an emphasis on user experience and conversion. I also develop email marketing strategies and monitor competitor activities to identify areas of differentiation. These responsibilities have strengthened my ability to understand online customer behavior and adjust tactics to improve commercial outcomes.
My years as a Senior Market Strategies Consultant at Trilations taught me how to bring clarity to complex markets. I worked closely with global pharmaceutical clients, using qualitative and quantitative research to help them understand performance drivers and engagement patterns. I led projects from start to finish, including alignment with clients and fieldwork partners, budgeting, analysis, reporting, and the facilitation of strategic workshops. Presenting insights and action plans to senior stakeholders became a central part of my work, as did collaboration with cross-functional teams and the improvement of internal processes.
I am motivated by roles where strategy, consumer behavior, and execution come together, especially where travel meets luxury.
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