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I am a brand and marketing leader with a Master of Management and a Bachelor of Administration from ICL Graduate Business School in New Zealand, plus studies at Jiangsu Police Institute, China. Based in Shanghai, I have led campaigns for global brands across APAC, including brands like Sebastian and OPI at Wella, Hershey China, Timberland, United Airlines, Ford, and Amazon, driving growth through data-driven insights and cross-functional collaboration. I excel at developing launch strategies, integrated campaigns across digital, PR, and influencer channels, and steering long-term brand trajectories. Fluent in English and Mandarin, I thrive on building global, innovative brand leadership and mentoring teams to deliver results across e-commerce, retail, and professional channels. I am seeking new opportunities to bring my international experience to a global brand leadership role.…I am a brand and marketing leader with a Master of Management and a Bachelor of Administration from ICL Graduate Business School in New Zealand, plus studies at Jiangsu Police Institute, China. Based in Shanghai, I have led campaigns for global brands across APAC, including brands like Sebastian and OPI at Wella, Hershey China, Timberland, United Airlines, Ford, and Amazon, driving growth through data-driven insights and cross-functional collaboration. I excel at developing launch strategies, integrated campaigns across digital, PR, and influencer channels, and steering long-term brand trajectories. Fluent in English and Mandarin, I thrive on building global, innovative brand leadership and mentoring teams to deliver results across e-commerce, retail, and professional channels. I am seeking new opportunities to bring my international experience to a global brand leadership role.

Vicki Feng

Brand Strategist, Marketing Strategist, Brand Designer, +7

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I am a brand and marketing leader with a Master of Management and a Bachelor of Administration from ICL Graduate Business School in New Zealand, plus studies at Jiangsu Police Institute, China. Based in Shanghai, I have led campaigns for global brands across APAC, including brands like Sebastian and OPI at Wella, Hershey China, Timberland, United Airlines, Ford, and Amazon, driving growth through data-driven insights and cross-functional collaboration. I excel at developing launch strategies, integrated campaigns across digital, PR, and influencer channels, and steering long-term brand trajectories. Fluent in English and Mandarin, I thrive on building global, innovative brand leadership and mentoring teams to deliver results across e-commerce, retail, and professional channels. I am seeking new opportunities to bring my international experience to a global brand leadership role.…I am a brand and marketing leader with a Master of Management and a Bachelor of Administration from ICL Graduate Business School in New Zealand, plus studies at Jiangsu Police Institute, China. Based in Shanghai, I have led campaigns for global brands across APAC, including brands like Sebastian and OPI at Wella, Hershey China, Timberland, United Airlines, Ford, and Amazon, driving growth through data-driven insights and cross-functional collaboration. I excel at developing launch strategies, integrated campaigns across digital, PR, and influencer channels, and steering long-term brand trajectories. Fluent in English and Mandarin, I thrive on building global, innovative brand leadership and mentoring teams to deliver results across e-commerce, retail, and professional channels. I am seeking new opportunities to bring my international experience to a global brand leadership role.

Available to hire

I am a brand and marketing leader with a Master of Management and a Bachelor of Administration from ICL Graduate Business School in New Zealand, plus studies at Jiangsu Police Institute, China. Based in Shanghai, I have led campaigns for global brands across APAC, including brands like Sebastian and OPI at Wella, Hershey China, Timberland, United Airlines, Ford, and Amazon, driving growth through data-driven insights and cross-functional collaboration.

I excel at developing launch strategies, integrated campaigns across digital, PR, and influencer channels, and steering long-term brand trajectories. Fluent in English and Mandarin, I thrive on building global, innovative brand leadership and mentoring teams to deliver results across e-commerce, retail, and professional channels. I am seeking new opportunities to bring my international experience to a global brand leadership role.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Account Executive at D&S Media Group

July 1, 2012 - February 1, 2014

Managed media relations and supported launch events, interviews, and digital storytelling projects.

Senior Account Executive at M&C Saatchi

February 1, 2014 - January 31, 2016

Led CRM and social platform development for Timberland and United Airlines (China WeChat). Coordinated digital campaigns across APAC for clients like Ford and Amazon.

Account Manager at Wunderman

February 1, 2016 - February 28, 2018

Coordinated digital marketing initiatives across APAC for clients such as Ford and Amazon.

Senior Account Manager at ARKR Digital

March 1, 2018 - February 28, 2019

Managed digital campaigns for Hershey China and led influencer collaborations.

Brand Manager at Hershey China

March 1, 2019 - December 1, 2021

Delivered brand activation and campaign management for Hershey’s China portfolio, including IP campaigns and co-branding.

Senior Brand Manager at Wella Company

March 18, 2019 - December 17, 2021

Led brand campaigns across e-commerce, retail, and professional channels; adapted global initiatives for China; launched campaigns across Sebastian and OPI; oversaw full brand P&Ls and team leadership.

Brand Manager at Penord Ricard

December 20, 2021 - April 29, 2023

Developed annual marketing plans and led execution of IP sponsorship, digital, and influencer campaigns. Rolled out integrated campaigns, co-branding and O2O activations with cross-functional and external stakeholders to strengthen brand engagement and consumer acquisition across digital, retail, and event channels.

Marketing Manager at Wella Company – China

December 1, 2021 - April 30, 2023

Reported to the China GM and managed beauty brands Sebastian and OPI. Oversaw full brand P&L, long-term strategy, and team leadership. Launched brand campaigns across e-commerce, retail, and professional channels. Adapted global initiatives for the China market and led local product development from insight to testing.