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I am an experienced social media and project management professional with a proven track record of driving business growth and enhancing brand presence across multiple platforms. I thrive on creating and executing trend-driven content strategies, managing influencer partnerships, and fostering community engagement to meet and exceed client and brand objectives. With expertise in social media strategy, content calendar planning, and KPI reporting, I excel at collaborating with creative teams and managing workflows for large-scale campaigns. My passion is to leverage data insights and innovative approaches to strengthen brand identity and build loyal, engaged audiences.…I am an experienced social media and project management professional with a proven track record of driving business growth and enhancing brand presence across multiple platforms. I thrive on creating and executing trend-driven content strategies, managing influencer partnerships, and fostering community engagement to meet and exceed client and brand objectives. With expertise in social media strategy, content calendar planning, and KPI reporting, I excel at collaborating with creative teams and managing workflows for large-scale campaigns. My passion is to leverage data insights and innovative approaches to strengthen brand identity and build loyal, engaged audiences.

Victoria Celis

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I am an experienced social media and project management professional with a proven track record of driving business growth and enhancing brand presence across multiple platforms. I thrive on creating and executing trend-driven content strategies, managing influencer partnerships, and fostering community engagement to meet and exceed client and brand objectives. With expertise in social media strategy, content calendar planning, and KPI reporting, I excel at collaborating with creative teams and managing workflows for large-scale campaigns. My passion is to leverage data insights and innovative approaches to strengthen brand identity and build loyal, engaged audiences.…I am an experienced social media and project management professional with a proven track record of driving business growth and enhancing brand presence across multiple platforms. I thrive on creating and executing trend-driven content strategies, managing influencer partnerships, and fostering community engagement to meet and exceed client and brand objectives. With expertise in social media strategy, content calendar planning, and KPI reporting, I excel at collaborating with creative teams and managing workflows for large-scale campaigns. My passion is to leverage data insights and innovative approaches to strengthen brand identity and build loyal, engaged audiences.

Available to hire

I am an experienced social media and project management professional with a proven track record of driving business growth and enhancing brand presence across multiple platforms. I thrive on creating and executing trend-driven content strategies, managing influencer partnerships, and fostering community engagement to meet and exceed client and brand objectives.

With expertise in social media strategy, content calendar planning, and KPI reporting, I excel at collaborating with creative teams and managing workflows for large-scale campaigns. My passion is to leverage data insights and innovative approaches to strengthen brand identity and build loyal, engaged audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Senior Social Media Influencers Strategist

July 1, 2024 - Present

Implemented comprehensive, multi-market social media strategy across all platforms, increasing engagement rate by 20% and boosting year-over-year video views by 150%. Managed workflow of two Content Specialists, overseeing 85+ campaigns and projects annually, including content schedules, run-of-shows, timelines, and deliverables. Developed and managed a detailed social media calendar, leveraging competitive research and audience insights to drive follower growth and engagement. Executed influencer partnerships, managing approximately 15 influencer posts per quarter to build brand awareness and support product launches, holidays, and community initiatives. Generated, edited, and published daily content across platforms, fostering community interactions that enhance engagement and advocacy. Produced and curated video content at in-store activations and community events, amplifying brand presence and audience connection.

Senior Social Media Influencers Strategist

July 1, 2024 - Present

Implemented comprehensive, multi-market social media strategy across all platforms, increasing engagement rate by 20% and boosting year-over-year video views by 150%. Managed the workflow of two Content Specialists, overseeing more than 85 campaigns and projects annually, including content schedules, run-of-shows, timelines, and deliverables. Developed and managed a detailed social media calendar leveraging competitive research and audience insights to drive follower growth and engagement. Executed influencer partnerships managing approximately 15 influencer posts per quarter to build brand awareness and support product launches, holidays, and community initiatives. Generated, edited, and published daily content across platforms fostering community interactions that enhance engagement and advocacy. Produced and curated video content at in-store activations and community events, amplifying brand presence and audience connection.

Social Media and Brand Manager at Jool Baby

May 31, 2024 - August 21, 2025

Drove 40% YoY revenue growth in 2023 by developing a unified brand identity, executing trend-driven content strategies, and strengthening content output. Built the brand’s social presence from the ground up, achieving a 10% increase in both follower count and engagement in under 12 months. Produced and directed 5 high-quality brand photoshoots, creating 200+ multi-use assets for organic and paid social media, as well as product detail pages. Launched and optimized paid Instagram and TikTok campaigns, boosting 10+ videos’ reach by 20% and engagement by 15%. Managed 40 influencer partnerships generating authentic UGC, expanding brand awareness and improving community trust metrics. Established a brand ambassador program that increased customer retention by 8% and nurtured long-term brand advocacy.

Social Media and Brand Manager at Jool Baby

May 31, 2024 - August 21, 2025

Drove 40% YoY revenue growth in 2023 by developing a unified brand identity, executing trend-driven content strategies, and strengthening content output. Built the brand’s social presence from the ground up, achieving 10% increase in both follower count and engagement in under 12 months. Produced and directed five high-quality brand photoshoots, creating 200+ multi-use assets for organic and paid social media, as well as product detail pages. Launched and optimized paid Instagram and TikTok campaigns, boosting video reach by 20% and engagement by 15%. Managed 40 influencer partnerships that generated authentic UGC, expanding brand awareness and improving community trust metrics. Established a brand ambassador program that increased customer retention by 8% and nurtured long-term brand advocacy.

Senior Social Media Manager

August 31, 2023 - August 21, 2025

Owned content strategy for all active social platforms (200K+ followers), averaging a 6% engagement rate, aligning creative with audience insights and brand objectives. Established an influencer product seeding program that generated over 100M organic UGC views, driving sell-outs of hero products. Cultivated and maintained a content calendar across all platforms, increasing engagement and achieving 30% follower growth. Curated engaging, on-brand UGC by leveraging both in-house production and outside creators. Researched, vetted, briefed, and contracted influencer partners for paid campaigns that supported strategic brand objectives.

Senior Social Media Manager

August 31, 2023 - August 21, 2025

Owned content strategy for all active social platforms with over 200K followers, averaging a 6% engagement rate by aligning creative with audience insights and brand objectives. Established an influencer product seeding program that generated over 100 million organic UGC views, driving sell-outs of hero products. Cultivated and maintained a content calendar across platforms, increasing engagement and achieving 30% follower growth. Curated engaging, on-brand UGC leveraging both in-house production and outside creator sourcing to boost brand awareness. Researched, vetted, briefed, and contracted influencer partners for paid campaigns supporting strategic brand objectives.

Social Media Coordinator at Not Your Mother's Hair Care

February 28, 2023 - August 21, 2025

Assisted in achieving 20% business growth through targeted social media initiatives. Led community management efforts to foster relationships with influencers, brand ambassadors, and loyal brand consumers. Conducted active & passive listening for SWOT analysis & competitor trend reporting. Delivered weekly/monthly social performance reports for cross-functional teams. Wrote copy and scheduled 300+ posts annually across Instagram, TikTok, Facebook, and Pinterest, ensuring brand consistency and timely campaign execution.

Social Media Coordinator at Not Your Mother's Haircare

February 28, 2023 - August 21, 2025

Assisted in achieving 20% business growth through targeted social media initiatives. Led community management efforts to foster relationships with influencers, brand ambassadors, and loyal brand consumers. Conducted active and passive listening for SWOT analysis and competitor trend reporting. Delivered weekly and monthly social performance reports for cross-functional teams. Wrote copy and scheduled over 300 posts annually across Instagram, TikTok, Facebook, and Pinterest, ensuring brand consistency and timely campaign execution.

Project Management Intern

July 31, 2019 - August 21, 2025

Created projects schedules and managed timelines for 50+ campaigns. Served as the liaison between account management and the creative team. Reviewed 100+ project briefs and requests to deliver to the creative team. Collaborated with the creative team to properly execute client objectives. Observed the creative project life cycle to meet client expectations in a timely manner.

Project Management Intern

July 31, 2019 - August 21, 2025

Created project schedules and managed timelines for over 50 campaigns. Served as liaison between account management and the creative team. Reviewed more than 100 project briefs and requests to deliver to the creative team. Collaborated with the creative team to properly execute client objectives. Observed the creative project life cycle to meet client expectations in a timely manner.