I'm Vicky Jiaqi He, a marketing professional with a master's degree in marketing and 3 years of experience executing campaigns, leading digital marketing projects, and activating brands in B2C spaces across the US, Indonesia, and Singapore. I thrive on turning consumer insights into integrated campaigns that drive brand performance and measurable business results, with a knack for cross-cultural collaboration and a deep understanding of consumer markets, product attributes, and market dynamics.\n\nIn my current role as Senior Brand Marketing Specialist at MINISO in Guangzhou, I lead end-to-end integrated campaigns across online and offline channels, manage multi-market license collaborations (Disney, Sanrio, Barbie, Chiikawa), produce CGI content, and drive online-to-offline conversions through TikTok challenges, influencer partnerships, TVCs, and store activations. I’m passionate, creative, and data-driven, with a track record of delivering high-impact campaigns and strong cross-functional execution.…I'm Vicky Jiaqi He, a marketing professional with a master's degree in marketing and 3 years of experience executing campaigns, leading digital marketing projects, and activating brands in B2C spaces across the US, Indonesia, and Singapore. I thrive on turning consumer insights into integrated campaigns that drive brand performance and measurable business results, with a knack for cross-cultural collaboration and a deep understanding of consumer markets, product attributes, and market dynamics.\n\nIn my current role as Senior Brand Marketing Specialist at MINISO in Guangzhou, I lead end-to-end integrated campaigns across online and offline channels, manage multi-market license collaborations (Disney, Sanrio, Barbie, Chiikawa), produce CGI content, and drive online-to-offline conversions through TikTok challenges, influencer partnerships, TVCs, and store activations. I’m passionate, creative, and data-driven, with a track record of delivering high-impact campaigns and strong cross-functional execution.WWWW…