My career has been shaped at the intersection of strategy, execution, and global impact. Over the past 10+ years, I’ve led integrated marketing initiatives across technology, SaaS, e-commerce, and investment management, helping brands grow visibility, generate demand, and expand internationally.
I started my journey working closely with content and branding, quickly evolving into roles where I owned end-to-end (360°) marketing strategies — from go-to-market planning and digital campaigns to PR, events, and budget management. Along the way, I’ve collaborated with cross-functional teams such as Sales, RevOps, Performance, Product, and Leadership, always connecting marketing strategy with real business outcomes.
Throughout my career, I’ve contributed to the growth of global and market-leading companies such as Schneider Electric, BRITech, TOTVS, Dafiti Group, and SAP, delivering results including:
Increased brand visibility through top-tier PR and strategic event presence
Successful product launches and demand generation campaigns
Strong performance across paid media, social, and content marketing
Alignment of global strategies with local market execution
Working across Latin America, Europe, and global teams, I’m used to navigating complex organizations, managing agencies, negotiating contracts, and leading initiatives in fast-changing, high-growth environments — always with a strong sense of ownership and urgency.
Multilingual: Portuguese (native) | English (fluent) | Spanish (fluent)
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