My career has been shaped at the intersection of strategy, execution, and global impact. Over the past 10+ years, I’ve led integrated marketing initiatives across technology, SaaS, e-commerce, and investment management, helping brands grow visibility, generate demand, and expand internationally. I started my journey working closely with content and branding, quickly evolving into roles where I owned end-to-end (360°) marketing strategies — from go-to-market planning and digital campaigns to PR, events, and budget management. Along the way, I’ve collaborated with cross-functional teams such as Sales, RevOps, Performance, Product, and Leadership, always connecting marketing strategy with real business outcomes. Throughout my career, I’ve contributed to the growth of global and market-leading companies such as Schneider Electric, BRITech, TOTVS, Dafiti Group, and SAP, delivering results including: - Increased brand visibility through top-tier PR and strategic event presence - Successful product launches and demand generation campaigns - Strong performance across paid media, social, and content marketing - Alignment of global strategies with local market execution Working across Latin America, Europe, and global teams, I’m used to navigating complex organizations, managing agencies, negotiating contracts, and leading initiatives in fast-changing, high-growth environments — always with a strong sense of ownership and urgency. Multilingual: Portuguese (native) | English (fluent) | Spanish (fluent)

VICTOR CANDELORO FERRARI

My career has been shaped at the intersection of strategy, execution, and global impact. Over the past 10+ years, I’ve led integrated marketing initiatives across technology, SaaS, e-commerce, and investment management, helping brands grow visibility, generate demand, and expand internationally. I started my journey working closely with content and branding, quickly evolving into roles where I owned end-to-end (360°) marketing strategies — from go-to-market planning and digital campaigns to PR, events, and budget management. Along the way, I’ve collaborated with cross-functional teams such as Sales, RevOps, Performance, Product, and Leadership, always connecting marketing strategy with real business outcomes. Throughout my career, I’ve contributed to the growth of global and market-leading companies such as Schneider Electric, BRITech, TOTVS, Dafiti Group, and SAP, delivering results including: - Increased brand visibility through top-tier PR and strategic event presence - Successful product launches and demand generation campaigns - Strong performance across paid media, social, and content marketing - Alignment of global strategies with local market execution Working across Latin America, Europe, and global teams, I’m used to navigating complex organizations, managing agencies, negotiating contracts, and leading initiatives in fast-changing, high-growth environments — always with a strong sense of ownership and urgency. Multilingual: Portuguese (native) | English (fluent) | Spanish (fluent)

Available to hire

My career has been shaped at the intersection of strategy, execution, and global impact. Over the past 10+ years, I’ve led integrated marketing initiatives across technology, SaaS, e-commerce, and investment management, helping brands grow visibility, generate demand, and expand internationally.

I started my journey working closely with content and branding, quickly evolving into roles where I owned end-to-end (360°) marketing strategies — from go-to-market planning and digital campaigns to PR, events, and budget management. Along the way, I’ve collaborated with cross-functional teams such as Sales, RevOps, Performance, Product, and Leadership, always connecting marketing strategy with real business outcomes.

Throughout my career, I’ve contributed to the growth of global and market-leading companies such as Schneider Electric, BRITech, TOTVS, Dafiti Group, and SAP, delivering results including:

  • Increased brand visibility through top-tier PR and strategic event presence

  • Successful product launches and demand generation campaigns

  • Strong performance across paid media, social, and content marketing

  • Alignment of global strategies with local market execution

Working across Latin America, Europe, and global teams, I’m used to navigating complex organizations, managing agencies, negotiating contracts, and leading initiatives in fast-changing, high-growth environments — always with a strong sense of ownership and urgency.

Multilingual: Portuguese (native) | English (fluent) | Spanish (fluent)

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

Portuguese
Advanced
English
Advanced
Spanish; Castilian
Advanced

Work Experience

Marketing Specialist - Global & Local Business Units at Schneider Electric
June 1, 2024 - October 1, 2025
Planned and executed integrated global and local marketing campaigns aligned with business priorities, including digital campaigns, events, webinars, content initiatives, PR, and thought leadership. Developed messaging and value propositions for technical solutions across different stakeholder groups. Partnered with sales, product marketing, business leaders, agencies, and regional teams to align activities with commercial goals and pipeline generation. Coordinated 10+ events per year and supported PR/press opportunities. Managed external agencies and monitored performance to improve future effectiveness, contributing to 1,200–1,500 annual MQLs and ~20–25% year-over-year visibility growth.
Senior Marketing Analyst at BRITech
June 1, 2021 - June 1, 2024
Designed and executed integrated marketing strategies to increase brand awareness and product demand across regional and international markets, improving engagement metrics by 30% and strengthening positioning in priority financial services segments. Partnered with Performance Marketing, Inside Sales, and RevOps teams to build annual multi-market marketing plans, improving campaign alignment and execution efficiency by 25%. Managed digital campaigns and national/international events, building partnerships and expanding the global footprint. Coordinated workflows and suppliers using Jira, Monday, ClickUp, Trello, Hootsuite, and HubSpot, analyzing performance to guide leadership decisions.
Senior Marketing Analyst | Branding and Content Strategist at TOTVS
June 1, 2016 - June 1, 2021
Managed partners and led branding and communication initiatives, including the campaign “A TOTVS Acredita no Brasil que FAZ” (500k+ views). Owned content strategy and execution for LinkedIn, Instagram, and YouTube, supporting multi-year Top Company recognition on LinkedIn (2018–2020). Created 4 YouTube editorial programs contributing to audience growth. Supported branding and campaign alignment for 45+ business entities (corporate units, franchises, and LATAM teams) to enable scalable and consistent brand execution.
Marketing Analyst | Social Media at DAFITI GROUP
June 1, 2015 - May 1, 2016
Managed social media strategy for three fashion e-commerce brands, tailoring content for diverse audiences and achieving 20% follower growth within 12 months across Instagram and Facebook. Developed and managed Facebook Ads campaigns, optimizing targeting, creatives, and budgets to increase website traffic and drive conversions, improving CPA and overall ROI.
SAP – Consultant at SAP
March 1, 2014 - June 1, 2014
Directed an international B2B content marketing consulting project for SAP with a multicultural team across Asia, Europe, and Latin America. Analyzed global benchmarks and delivered recommendations to standardize content processes and improve cross-market alignment.

Education

Mestrado Profissional em Gestão Internacional at Fundação Getulio Vargas
January 1, 2014 - January 1, 2015
CEMS Master in International Management at ESADE
January 1, 2013 - January 1, 2014
CEMS Master in International Management at University of Sydney
January 1, 2013 - January 1, 2014
Bachelor of Business Management at UEL – Universidade Estadual de Londrina
January 1, 2008 - January 1, 2012

Qualifications

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Industry Experience

Energy & Utilities, Software & Internet, Retail, Computers & Electronics, Financial Services, Media & Entertainment