Hi, I’m Víctor García Cano, a Barcelona-based designer specializing in strategy, visual systems, and user-centered design for complex platforms. Over 12+ years, I’ve delivered bold visuals with strategic clarity for multinational teams and clients across EMEA, USA, LATAM, and APAC. I excel at building scalable design systems and tokens, aligning products with business goals, and collaborating across disciplines to ship accessible, high-quality experiences. I’m fluent in Spanish, Catalan, and English, with additional proficiency in French, Italian, Portuguese, German, and Japanese.…

Víctor García Cano

Hi, I’m Víctor García Cano, a Barcelona-based designer specializing in strategy, visual systems, and user-centered design for complex platforms. Over 12+ years, I’ve delivered bold visuals with strategic clarity for multinational teams and clients across EMEA, USA, LATAM, and APAC. I excel at building scalable design systems and tokens, aligning products with business goals, and collaborating across disciplines to ship accessible, high-quality experiences. I’m fluent in Spanish, Catalan, and English, with additional proficiency in French, Italian, Portuguese, German, and Japanese.…

Available to hire

Hi, I’m Víctor García Cano, a Barcelona-based designer specializing in strategy, visual systems, and user-centered design for complex platforms. Over 12+ years, I’ve delivered bold visuals with strategic clarity for multinational teams and clients across EMEA, USA, LATAM, and APAC.

I excel at building scalable design systems and tokens, aligning products with business goals, and collaborating across disciplines to ship accessible, high-quality experiences. I’m fluent in Spanish, Catalan, and English, with additional proficiency in French, Italian, Portuguese, German, and Japanese.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Fluent
French
Advanced
Italian
Advanced
Portuguese
Beginner
German
Beginner
Japanese
Beginner

Work Experience

Art Director & Founder at victorgc.com
January 1, 2013 - Present
Founded and led a boutique practice delivering branding, editorial, and interactive design projects for clients worldwide. Specialized in bold visuals with strategic clarity across digital and print, building scalable assets and portfolios for EMEA, USA, LATAM, and APAC.
Freelance UI / Visual Designer at Dentsu ES for SEAT/CUPRA
May 1, 2024 - October 3, 2025
Enhanced visual/UI consistency by refining 50+ components in shared design systems; delivered pixel-perfect mockups and responsive layouts in Figma; created UI documentation aligned with brand and dev handoff standards; collaborated with devs and stakeholders to ensure brand alignment.
Product Designer at ShopFully
April 1, 2021 - Present
Led UX/UI for analytics dashboards and marketing tools used in 20+ countries; built scalable design systems and prototypes in Figma; adapted interfaces to multilingual/localized markets ensuring brand consistency; designed high-impact ad formats and banners.
Freelance UX/UI Designer at Cellect Energy
December 1, 2022 - October 3, 2025
Led design of dashboard, onboarding flow, and mobile UI for German cleantech market; created and iterated user flows and prototypes using Figma and Notion; delivered intuitive, data-friendly UI in close sync with tech and product teams.
Freelance Visual & UX/UI Designer at IC Creative/Resources for Accenture Liquid Studio
June 1, 2020 - October 3, 2025
Collaborated on innovation and digital product prototypes for clients like Repsol, El Corte Inglés, and Mahou; designed dashboards, onboarding flows, and data-driven interfaces for HR, retail, and energy use cases; created scalable UI components and rapid prototypes within agile squads; supported concept validation and storytelling.
Art Director & Co-founder at Bicorn.io Studio
June 1, 2018 - October 3, 2025
Co-led a boutique studio focused on branding, digital experiences, and story-driven design; delivered visual identities, websites, and product UI for clients across real estate, wellness, tech, and travel; oversaw the full design lifecycle in collaboration with clients and teams.
Art Director, Visual & Web Designer at Everis / NTT DATA Spain
November 1, 2017 - October 3, 2025
Designed transactional interfaces and service flows for large-scale clients in energy, insurance, and telecom; collaborated with multidisciplinary teams to align UX with business and development goals; delivered responsive UI designs for high-volume platforms.
Art Director, Visual & Web Designer at Charlienumberfive.co
November 1, 2017 - October 3, 2025
Led branding, editorial, and digital design projects for lifestyle, tech, and hospitality clients; developed visual identities, packaging, campaign assets, and premium web content; crafted creative proposals and web experiences for notable brands and hotels.
Art Director, Branding & Editorial Design at Principia Magazine
April 1, 2016 - October 3, 2025
Led visual identity, editorial design, and layout systems for print and digital editions; created category iconography, illustration assets, and social visuals; designed and produced crowdfunding campaigns and promotional materials.
Art Director & Founder at victorgc.com
January 1, 2013 - Present
Founded a design practice delivering 50+ branding, editorial, and interactive design projects globally. Specialized in bold visuals with strategic clarity and built scalable assets for clients across EMEA, USA, LATAM, and APAC.
Freelance UI / Visual Designer at Dentsu ES for SEAT/CUPRA
May 1, 2024 - October 3, 2025
Enhanced visual/UI consistency by refining 50+ components in shared design systems; delivered pixel-perfect mockups and responsive layouts; produced UI documentation and ensured brand alignment with dev handoff.
Product Designer at ShopFully
April 1, 2021 - Present
Led UX/UI for analytics dashboards and marketing tools used in 20+ countries; built scalable design systems and prototypes; localized interfaces for multilingual markets; designed high-impact ad formats to boost engagement.
Freelance UX/UI Designer at Cellect Energy
December 1, 2022 - October 3, 2025
Led design of dashboard, onboarding flow, and mobile UI for the German cleantech market; created and iterated user flows and prototypes using Figma and Notion; delivered intuitive, data-friendly UI in close sync with tech and product teams.
Freelance Visual & UX/UI Designer at IC Creative/Resources for Accenture Liquid Studio
June 1, 2020 - October 3, 2025
Collaborated on innovation and digital product prototypes; designed dashboards, onboarding flows, and data-driven interfaces; created scalable UI components and rapid Figma prototypes within agile squads; supported early concept validation and storytelling.
Art Director & Co-founder at Bicorn.IO Studio
November 1, 2017 - Present
Co-led a boutique studio focusing on branding, digital experiences, and story-driven design; delivered visual identities, websites, and product UI for international clients; managed full design lifecycle with clients and teams.
Art Director, Visual & Web Designer at Charlienumberfive.co
November 1, 2017 - October 3, 2025
Led branding, editorial, and digital design projects for lifestyle, tech, and hospitality clients; developed visual identities, packaging, and premium web experiences.
Art Director, Branding & Editorial at Principia Magazine
April 1, 2016 - October 3, 2025
Led visual identity, editorial design, and layout systems for print and digital, including category iconography, illustrations, and social visuals; produced crowdfunding campaigns and promotional materials.

Education

MA Coordinator & Student at MrMarcel School
July 1, 2014 - April 1, 2015
BA Final Project at B’art Barcelona
September 1, 2012 - April 1, 2013
BA Graphic Design & Arts (Erasmus) at ESAD.SE
September 1, 2011 - June 1, 2012
BA Graphic Design at EASD.València
September 1, 2009 - June 1, 2011
MA Coordinator & Student at MrMarcel School
July 1, 2014 - April 1, 2015
BA Graphic Design at B'artcelona (Toormix Studio)
September 1, 2012 - April 1, 2013
BA Graphic Design (Erasmus) at ESAD.SE
September 1, 2011 - June 1, 2012
BA Graphic Design at EASD.València
September 1, 2009 - June 1, 2011
BA Graphic Design at EASD.València
September 1, 2009 - June 1, 2011
BA Graphic Design at ESAD.València
September 1, 2012 - April 1, 2013
BA Graphic Design at ESAD.SE (Saint-Étienne)
September 1, 2011 - June 1, 2012
MA Coordinator at MrMarcel School
July 1, 2014 - April 1, 2015

Qualifications

MA Coordinator
July 1, 2014 - April 1, 2015

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Travel & Hospitality, Real Estate & Construction, Energy & Utilities, Retail

Skills

Experience Level