VICTOR HOLANDA

Guardian of creative quality across Brazil and Mozambique, refining deliverables to ensure high execution standards. Elevated agency art direction standards for aesthetic consistency and cultural relevance. Drove agency growth through prospecting and acquisition of strategic accounts, including Vale and Motorcare (Nissan and Continental). Developed a parallel initiative, Radar Executivo Business Club, to attract and engage potential clients for the agency.

Lead and safeguard creative quality as the main client contact, translating complex challenges into effective solutions. Oversee end-to-end project development from concept to delivery, aligning creative output with business objectives and client needs. Define and lead the creative vision and ensure creative consistency across projects. Structure and lead multidisciplinary teams to foster collaboration and craft excellence. Secure and manage key accounts, including ExxonMobil and Vulcan (a Jindal Group company).

Provided creative consulting to make ideas more relevant and effective across different budget levels. Encouraged a more strategic and objective approach to the creative process. Contributed to campaign development and led art direction on key projects, ensuring strong conceptual thinking, high execution standards, and visual coherence.