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I’m Victoria Letts, a creative, results-driven marketing and partnerships professional with 8+ years of experience across entertainment, live events, hospitality, and lifestyle brands. I lead brand growth by securing and activating high-impact partnerships, building memorable audience experiences, and using integrated marketing strategy to drive engagement, awareness, and measurable revenue outcomes. I’ve managed campaigns across paid, earned, and owned channels—scaling event activations from 1,000 to 30,000+ attendees—and coordinated creator/influencer programs to amplify brand stories in culturally relevant ways. I’m especially energized by connecting brands with audiences through experiential logistics, digital storytelling, and performance measurement, delivering actionable ROI insights that strengthen long-term sponsor relationships.…I’m Victoria Letts, a creative, results-driven marketing and partnerships professional with 8+ years of experience across entertainment, live events, hospitality, and lifestyle brands. I lead brand growth by securing and activating high-impact partnerships, building memorable audience experiences, and using integrated marketing strategy to drive engagement, awareness, and measurable revenue outcomes. I’ve managed campaigns across paid, earned, and owned channels—scaling event activations from 1,000 to 30,000+ attendees—and coordinated creator/influencer programs to amplify brand stories in culturally relevant ways. I’m especially energized by connecting brands with audiences through experiential logistics, digital storytelling, and performance measurement, delivering actionable ROI insights that strengthen long-term sponsor relationships.

Victoria Letts

Brand Strategist, Marketing Strategist, Digital Marketer, +2

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I’m Victoria Letts, a creative, results-driven marketing and partnerships professional with 8+ years of experience across entertainment, live events, hospitality, and lifestyle brands. I lead brand growth by securing and activating high-impact partnerships, building memorable audience experiences, and using integrated marketing strategy to drive engagement, awareness, and measurable revenue outcomes. I’ve managed campaigns across paid, earned, and owned channels—scaling event activations from 1,000 to 30,000+ attendees—and coordinated creator/influencer programs to amplify brand stories in culturally relevant ways. I’m especially energized by connecting brands with audiences through experiential logistics, digital storytelling, and performance measurement, delivering actionable ROI insights that strengthen long-term sponsor relationships.…I’m Victoria Letts, a creative, results-driven marketing and partnerships professional with 8+ years of experience across entertainment, live events, hospitality, and lifestyle brands. I lead brand growth by securing and activating high-impact partnerships, building memorable audience experiences, and using integrated marketing strategy to drive engagement, awareness, and measurable revenue outcomes. I’ve managed campaigns across paid, earned, and owned channels—scaling event activations from 1,000 to 30,000+ attendees—and coordinated creator/influencer programs to amplify brand stories in culturally relevant ways. I’m especially energized by connecting brands with audiences through experiential logistics, digital storytelling, and performance measurement, delivering actionable ROI insights that strengthen long-term sponsor relationships.

Available to hire

I’m Victoria Letts, a creative, results-driven marketing and partnerships professional with 8+ years of experience across entertainment, live events, hospitality, and lifestyle brands. I lead brand growth by securing and activating high-impact partnerships, building memorable audience experiences, and using integrated marketing strategy to drive engagement, awareness, and measurable revenue outcomes.

I’ve managed campaigns across paid, earned, and owned channels—scaling event activations from 1,000 to 30,000+ attendees—and coordinated creator/influencer programs to amplify brand stories in culturally relevant ways. I’m especially energized by connecting brands with audiences through experiential logistics, digital storytelling, and performance measurement, delivering actionable ROI insights that strengthen long-term sponsor relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Partnerships Manager at Culnane Creative

January 1, 2025 - Present

Led brand growth strategy for a portfolio of music festivals and events (High Tide, Lightning in a Bottle, We Belong Here, unKOMMon Events-SuperBowl, F1, Art Basel, and more). Secured and activated strategic brand partnerships, expanded audience reach, and drove measurable revenue growth. Brought to life experiential activations, branded spaces, and influencer programs for events scaling from 1,000 to 30,000+ attendees with an emphasis on high-visibility organic social content and earned media. Oversaw digital campaign execution and content highlights, coordinating creative assets across social and web to amplify artist and brand messaging. Sourced, pitched, and negotiated sponsorships, VIP experiences, and experiential activations to generate recurring revenue and improve year-over-year sponsor renewals. Built opportunities by tracking emerging trends and cultural shifts, analyzing post-activation performance metrics to deliver comprehensive ROI reporting and audience insights for par

Manager of Marketing & Digital Strategy at Aimbridge Hospitality

July 1, 2023 - January 1, 2025

Led marketing initiatives for a portfolio of 60+ hotels across Hilton, Marriott, Hyatt, and IHG brands. Developed innovative strategies spanning paid, earned, and owned media channels. Collaborated with creators and influencers during on-property stays to support content needs, highlight guest experiences, and elevate property storytelling across social platforms. Created and executed promotional initiatives across sports, music, entertainment, and lifestyle verticals to expand reach and drive bookings, including targeted campaigns during low-transient periods. Built partnerships with local attractions, CVBs, and event venues to increase brand visibility and create unique guest experiences. Guided property teams on brand standards and creative execution to ensure cohesive, on-brand messaging across touchpoints. Identified new audience segments and emerging travel demographics, creating strategies to expand reach and drive year-round bookings. Drove guest loyalty through tailored market

Digital Marketing Specialist at GrayLoon Marketing Group

June 1, 2021 - July 1, 2023

Developed and executed paid and organic media strategies across Meta, Google, YouTube, Instagram, and TikTok to grow lifestyle and outdoor brand audiences and revenue. Managed strategic partnerships with celebrities, influencers, and entertainment talent to amplify brand campaigns and drive social growth. Identified new audience segments and growth opportunities to help brands expand into untapped demographics. Spearheaded creative storytelling initiatives, aligning brand narratives across paid, owned, and earned channels to increase engagement and conversions.

E-Commerce Specialist at Vapor Apparel

March 1, 2020 - June 1, 2021

Supported influencer marketing programs by coordinating product seeding and outreach, contributing to increased brand visibility and conversions. Analyzed consumer behavior trends to refine content and improve social performance.

Website Manager at Copper Penny

August 1, 2017 - March 1, 2020

Managed e-commerce site operations and multi-channel content calendars. Developed and executed influencer campaigns and blogger collaborations to increase social engagement and drive e-commerce traffic.

Account Manager & Marketing Intern at Kuszmaul Design & PR

September 1, 2016 - August 1, 2017

Supported account coordination and marketing execution for clients, assisting with campaign materials and client communications.

Public Relations Intern at Phase 3 Marketing & Communications

May 1, 2016 - August 1, 2016

Assisted the PR team with media outreach, press materials, and campaign coordination for hospitality and lifestyle clients.