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Brand designer and creative strategist with 5+ years crafting intentional brand identities, visual systems, and typographic expression across cosmetics, lifestyle, and retail. Experienced in 0→1 brand launches, multi-channel campaigns, and editorial-style photography.…

Victoria Manalo

Brand Strategist, Graphic Designer, Photographer, +2

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Brand designer and creative strategist with 5+ years crafting intentional brand identities, visual systems, and typographic expression across cosmetics, lifestyle, and retail. Experienced in 0→1 brand launches, multi-channel campaigns, and editorial-style photography.…

Available to hire

Brand designer and creative strategist with 5+ years crafting intentional brand identities, visual systems, and typographic expression across cosmetics, lifestyle, and retail. Experienced in 0→1 brand launches, multi-channel campaigns, and editorial-style photography.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Brand Specialist & Content Creator at Super Normal (Organic Grocery)

September 1, 2025 - Present

Sole in-house creative across photo, film, and design while maintaining the brand’s minimal identity and introducing bold, campaign-specific variations. Directed, shot, and produced end-to-end brand campaigns, driving strong audience and spend growth (including a featured campaign in Spain’s leading digital newspaper El Español). Designed seasonal packaging for Halloween (with SKU sell-outs) and Earth Month, achieving high views and follower growth within days of launch.

Creative Intern at KOREA (Creative Agency)

May 1, 2023 - May 1, 2024

Worked closely with the CEO to develop brand identity systems (logo, type, color, and merchandising) for the CEO’s portfolio of F&B and wellness brands, spanning projects across Madrid and the UK. Audited and redesigned the 2023 edition brand book, leading art direction and photography for the Linen Collection launch.

Graphic Designer at Sunnies Inc.

October 1, 2021 - October 1, 2022

Designed across every touchpoint for Sunnies Face (cosmetics arm of Sunnies Studios), covering billboards, web banners, e-commerce assets, social layouts, newsletters, and press releases while keeping a single cohesive brand system across a large retail footprint. Awarded internal learning champion recognition for consistent skill development and creative growth. Led visual direction for product launches and campaigns, contributing to major sale performance and revenue growth via conversion and paid ad clicks.

Co-Founder & Creative Director at The Snacc Den (F&B Startup)

September 1, 2020 - June 1, 2021

Co-founded and built the brand from zero, including identity, packaging, and marketing. Managed growth dynamics with high order volume and achieved brand visibility through media features.

Freelance Creative Director / Graphic Designer / Photographer at Freelance

January 1, 2018 - Present

Retained as creative consultant for product launches at Erborian (L’Occitane group), developing scalable visual identity systems and typography guidelines for print and digital executions across Europe, including retail materials and large-format signage. Built full brand identity and brand book for Jabroni’s (F&B, Philippines) from inception (2023) with subsequent multi-location expansion. For Tayo (creative agency, Philippines), directed and shot foundational brand imagery featured in Vogue Philippines.