I am a Paris-based creative strategist and digital marketing professional with 8+ years of experience helping brands grow through compelling content, performance-driven paid campaigns, and sharp operational execution. I have built brands from zero, scaled DTC sales by 75%, grown social media engagement by 60%, and run full digital marketing functions end-to-end across fashion, art, ecommerce, hospitality, and tech. I work at the intersection of creativity and data, developing content strategies that resonate, paid campaigns that convert, and brand systems that scale. I am equally comfortable drafting a new pitch, running Meta campaigns, building content calendars, or keeping a leadership team’s operations running with minimal friction. I thrive in fast-moving, ambitious environments where ownership is expected and results matter. I am a proactive, collaborative partner who embraces ambiguity and loves turning ideas into measurable outcomes. Whether leading a project or contributing as part of a cross-functional team, I bring clarity, creativity, and a bias for action.

Victoria Okakwu

I am a Paris-based creative strategist and digital marketing professional with 8+ years of experience helping brands grow through compelling content, performance-driven paid campaigns, and sharp operational execution. I have built brands from zero, scaled DTC sales by 75%, grown social media engagement by 60%, and run full digital marketing functions end-to-end across fashion, art, ecommerce, hospitality, and tech. I work at the intersection of creativity and data, developing content strategies that resonate, paid campaigns that convert, and brand systems that scale. I am equally comfortable drafting a new pitch, running Meta campaigns, building content calendars, or keeping a leadership team’s operations running with minimal friction. I thrive in fast-moving, ambitious environments where ownership is expected and results matter. I am a proactive, collaborative partner who embraces ambiguity and loves turning ideas into measurable outcomes. Whether leading a project or contributing as part of a cross-functional team, I bring clarity, creativity, and a bias for action.

Available to hire

I am a Paris-based creative strategist and digital marketing professional with 8+ years of experience helping brands grow through compelling content, performance-driven paid campaigns, and sharp operational execution. I have built brands from zero, scaled DTC sales by 75%, grown social media engagement by 60%, and run full digital marketing functions end-to-end across fashion, art, ecommerce, hospitality, and tech. I work at the intersection of creativity and data, developing content strategies that resonate, paid campaigns that convert, and brand systems that scale. I am equally comfortable drafting a new pitch, running Meta campaigns, building content calendars, or keeping a leadership team’s operations running with minimal friction. I thrive in fast-moving, ambitious environments where ownership is expected and results matter.

I am a proactive, collaborative partner who embraces ambiguity and loves turning ideas into measurable outcomes. Whether leading a project or contributing as part of a cross-functional team, I bring clarity, creativity, and a bias for action.

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Language

English
Fluent
French
Advanced
Spanish; Castilian
Beginner

Work Experience

Creative Operations and Marketing Manager at The Audace Paris
September 1, 2024 - Present
Lead creative and marketing operations, owning content strategy, campaign coordination, and digital brand presence end-to-end. Built internal workflow processes and Notion documentation to improve team efficiency, supported senior leadership, and managed brand events and product launches.
Digital Marketing and Brand Experience Associate at Anotherstar — La Defense, Paris
June 1, 2025 - March 1, 2026
Manage digital touchpoints and brand communications across 30+ properties; ensure brand voice consistency; analyze operational data to surface insights; coordinate cross-functional digital workflows; operate hospitality management systems and payments platforms; serve as a brand ambassador in a multicultural, international setting.
Freelance Creative Strategist and Digital Marketing Consultant at Multiple Clients — Brides and Babies, Coral Swan, IMT-BS, Upwork
January 1, 2017 - Present
Deliver end-to-end creative strategy, content production, and digital marketing for consumer brands across Europe and internationally. Plan and execute paid acquisition campaigns on Meta and TikTok, develop multi-channel content strategies, produce video content, build brand identity systems, and provide weekly analytics to senior stakeholders.
Digital Marketing Manager at Purple Art Gallery
August 1, 2021 - November 1, 2022
Own the full digital marketing function: strategy, execution, analytics, and reporting. Grew website traffic 40% via SEO and content; increased social reach and engagement by 60%; planned paid campaigns and launched a premiere newsletter.
Creative Director and Founder at IDENTITY by Fifi
December 1, 2014 - December 1, 2020
Founded and scaled a consumer fashion brand from zero to a consistent 7-figure revenue trajectory over 6 years, owning creative, marketing, and operations. Drove online sales growth of 75%; built brand identity, content strategy, and packaging; maintained 90% customer retention and managed Shopify operations.
Showroom Intern at GAL VAN London
September 1, 2024 - October 1, 2024
Supported brand content strategy and client-facing storytelling during Paris Fashion Week SS25 for a high-end London luxury brand. Managed VIP buyer appointments, showroom presentation, and real-time coordination in a high-pressure event.
Showroom Intern at Les Benjamins
June 1, 2023 - June 1, 2023
Assisted with brand presentation, content preparation, and client experience coordination during Paris Fashion Week.
Welfare Officer and Community Programme Lead at Dayspring CMI
January 1, 2016 - January 1, 2022
Led community outreach programmes supporting 500+ families, coordinating partner organisations, communications, and impact reporting.
Administrative and Training Officer at National Emergency Management Agency (NEMA)
October 1, 2012 - September 1, 2013
Managed official documentation, stakeholder communications, and training programme coordination at a national government agency.

Education

MSc. International Management at Institut Mines-Telecom Business School (IMT-BS)
January 11, 2030 - March 26, 2026
BSc. Accounting at Bingham University
January 11, 2030 - March 26, 2026

Qualifications

Google Campaign Manager 360 — Google Skillshop
January 11, 2030 - March 26, 2026
HubSpot Digital Advertising — HubSpot Academy
January 1, 2026 - March 26, 2026
McKinsey Forward Program — McKinsey and Company
January 1, 2024 - March 26, 2026
Salesforce Basics — UC Irvine
January 1, 2024 - March 26, 2026
GREENTECH: Mainstreaming Technologies in Green, Blue, and Clean Operations — edX
January 1, 2024 - March 26, 2026
Blockchain Basics — University at Buffalo, SUNY
January 1, 2024 - March 26, 2026

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Consumer Goods, Software & Internet