15 years shaping brands, marketing campaigns and creative direction at the highest level. I’ve worked with LOEWE, BOSS, Karl Lagerfeld, Armani, Burberry, Michael Kors, Patricia Pepe and more – as a consultant, creative lead and brand strategist. I help businesses define their brand identity, build content systems, and lead digital marketing campaigns across all channels. From brand positioning to rebranding and content marketing – I make brands unforgettable. Typical project scopes: Brand strategy & positioning Social Media Strategy Marketing strategy & go-to-market planning Creative direction & visual identity Campaign concepts & launch execution Content marketing & system building Let’s start something great together – get in touch and contact me today. I’m currently working with a limited number of clients, but I’ll get back to every serious inquiry as soon as possible.

Victor Henriquez Morales

15 years shaping brands, marketing campaigns and creative direction at the highest level. I’ve worked with LOEWE, BOSS, Karl Lagerfeld, Armani, Burberry, Michael Kors, Patricia Pepe and more – as a consultant, creative lead and brand strategist. I help businesses define their brand identity, build content systems, and lead digital marketing campaigns across all channels. From brand positioning to rebranding and content marketing – I make brands unforgettable. Typical project scopes: Brand strategy & positioning Social Media Strategy Marketing strategy & go-to-market planning Creative direction & visual identity Campaign concepts & launch execution Content marketing & system building Let’s start something great together – get in touch and contact me today. I’m currently working with a limited number of clients, but I’ll get back to every serious inquiry as soon as possible.

Available to hire

15 years shaping brands, marketing campaigns and creative direction at the highest level.

I’ve worked with LOEWE, BOSS, Karl Lagerfeld, Armani, Burberry, Michael Kors, Patricia Pepe and more – as a consultant, creative lead and brand strategist.

I help businesses define their brand identity, build content systems, and lead digital marketing campaigns across all channels. From brand positioning to rebranding and content marketing – I make brands unforgettable.

Typical project scopes:
Brand strategy & positioning
Social Media Strategy
Marketing strategy & go-to-market planning
Creative direction & visual identity
Campaign concepts & launch execution
Content marketing & system building

Let’s start something great together – get in touch and contact me today.
I’m currently working with a limited number of clients, but I’ll get back to every serious inquiry as soon as possible.

See more

Language

German
Fluent
English
Fluent
Spanish; Castilian
Fluent

Work Experience

Creative Director & Founder at Victor Morales S.L
January 1, 2024 - Present
Leading the labels Victor Morales and RestlessKids (rstlkds.com) delivering full creative direction from collections to global positioning. Managing all marketing activities from brand strategy to campaigns, content, and performance optimizing international launches and digital-first rollouts.
Creative Director & Digital Consultant at Value Retail GmbH
December 31, 2022 - August 14, 2025
Directed campaigns and influencer strategies for Burberry, MCM, Ralph Lauren, Michael Kors, Coach, and Tod’s achieving +25% sales on peak days through bold digital influencer campaigns. Led full-scale marketing initiatives covering digital strategy to content production.
Interim Marketing Director at FS Online Media Ltd.
December 31, 2019 - August 14, 2025
Transformed fitness into a lifestyle brand leading brand development and full marketing operations for fitandshapebyscience.com. Built newsletter systems, email campaigns, conversion optimization and branding. Managed B2B sales across Spain, Germany, Italy, France, and Switzerland.
Co-Founder & CEO at Morales & Scheuerer GbR
December 31, 2023 - August 14, 2025
Founded a creative agency focused on high-end branding, campaigns and content production. Directed campaigns for LOEWE, Karl Lagerfeld, Armani, Sandro, and Maje. Tripled revenue in 12 months, scaled team to nine creatives, and sold the agency in 2023.
Founder & CEO at VHMS Shopping GmbH
December 31, 2018 - August 14, 2025
Founded and scaled an e-commerce company spanning fashion and home & living sectors. Delivered over 30 projects including award-winning brands. Managed over 40 staff, scaled revenue by +212%, and expanded into four EU markets.
Founder & CEO at House of Morales
January 1, 2011 - Present
Created and grew nine brands including Feliziano, SlowCoffee.de, nuimi.de (Amazon), upfit.de, MeineFeuerschale.de, and more. Oversaw full brand and creative direction and business strategy from vision to scale.

Education

Certified Graphic Designer at OfGS School of Design
January 1, 2015 - January 1, 2016
Tailoring & Fashion Design at Dahoam bei Leo Dirndl
January 1, 2011 - January 1, 2013
Photography at Munich Foto Freunde
January 1, 2011 - January 1, 2013

Qualifications

Qualified Sports & Fitness Business Professional (IHK)
January 11, 2030 - August 14, 2025
Certified Insurance Specialist
January 11, 2030 - August 14, 2025

Industry Experience

Consumer Goods, Retail, Software & Internet, Media & Entertainment, Professional Services