Performance Marketing and Growth Specialist focused on scaling customer acquisition for local businesses through structured, full-funnel paid media systems. I combine Meta Ads and Google Ads execution with CRM architecture and sales development workflows to turn impressions into qualified appointments and revenue. I’ve managed $329,000+ USD in ad spend across 50+ clients worldwide, building automation in RD Station CRM and Kommo CRM, running continuous creative A/B testing, and delivering performance reporting tied to bottom-line outcomes. I’m relocating from Brazil to Thailand. (I am in Brazil, but I am going to Vietnam)

Victor Scarabelli

Performance Marketing and Growth Specialist focused on scaling customer acquisition for local businesses through structured, full-funnel paid media systems. I combine Meta Ads and Google Ads execution with CRM architecture and sales development workflows to turn impressions into qualified appointments and revenue. I’ve managed $329,000+ USD in ad spend across 50+ clients worldwide, building automation in RD Station CRM and Kommo CRM, running continuous creative A/B testing, and delivering performance reporting tied to bottom-line outcomes. I’m relocating from Brazil to Thailand. (I am in Brazil, but I am going to Vietnam)

Available to hire

Performance Marketing and Growth Specialist focused on scaling customer acquisition for local businesses through structured, full-funnel paid media systems. I combine Meta Ads and Google Ads execution with CRM architecture and sales development workflows to turn impressions into qualified appointments and revenue.

I’ve managed $329,000+ USD in ad spend across 50+ clients worldwide, building automation in RD Station CRM and Kommo CRM, running continuous creative A/B testing, and delivering performance reporting tied to bottom-line outcomes. I’m relocating from Brazil to Thailand.

(I am in Brazil, but I am going to Vietnam)

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Sales Associate (Retail & E-commerce) at Mercado Livre / Shopping Mall Retail
January 1, 2024 - Present
Handled end-to-end e-commerce operations on Mercado Livre including product listing management, customer inquiries, order processing, and post-sale resolution. Delivered consultative in-person sales and customer service in a fast-paced shopping mall environment. Developed practical experience in consumer buying psychology, objection handling, and sales negotiation, which was applied to ad copywriting and targeting strategy.
Paid Traffic Specialist / SDR at Digital Marketing Agencies - Local Business & Performance Focus
January 1, 2024 - January 1, 2026
Managed and optimized over $329,000+ USD in ad spend across Meta Ads and Google Ads for 50+ local business clients. Planned tailored paid media strategies for verticals including restaurants, automotive dealerships, dental clinics, aesthetics centers, optical stores, fashion retail, and B2B equipment suppliers. Built RD Station CRM and Kommo CRM ecosystems: structured sales pipelines, automated tagging, and real-time lead routing to sales teams. Served as an SDR on selected high-ticket accounts, designing outbound follow-up cadences, qualifying inbound prospects, and booking meetings into executive calendars. Designed continuous creative A/B testing across video ads, copy angles, static imagery, and landing pages to reduce acquisition costs, and provided transparent, data-driven reporting on leads, qualified contacts, appointments, and closed revenue.
Military Service at Brazilian Army
January 1, 2021 - January 1, 2023
Completed military service, building discipline, punctuality, operational resilience, and precise execution under pressure. Worked within strict hierarchical team structures following standardized operational protocols, strengthening the foundation for repeatable execution of data-driven marketing and sales workflows.

Education

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Qualifications

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Industry Experience

Retail, Media & Entertainment, Professional Services