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I’m Victor Tommy, a detail-oriented direct response copywriter and brand voice specialist focused on writing conversion-first sales, landing page, and social media copy. I draw on consumer psychology, audience research, storytelling, and cross-cultural messaging to help brands connect clearly and persuasively with the right people. I’m also the founder of North Circular Press, where I independently researched, positioned, and wrote the direct-response sales page and social campaign for The Ends: The Definitive Guide to Multicultural London English. A big part of my approach is code-switching—adapting tone and register between Standard English and Multicultural London English (MLE) while keeping the message crisp, authentic, and action-oriented.…I’m Victor Tommy, a detail-oriented direct response copywriter and brand voice specialist focused on writing conversion-first sales, landing page, and social media copy. I draw on consumer psychology, audience research, storytelling, and cross-cultural messaging to help brands connect clearly and persuasively with the right people. I’m also the founder of North Circular Press, where I independently researched, positioned, and wrote the direct-response sales page and social campaign for The Ends: The Definitive Guide to Multicultural London English. A big part of my approach is code-switching—adapting tone and register between Standard English and Multicultural London English (MLE) while keeping the message crisp, authentic, and action-oriented.

Victor Tommyu

Copywriter, Writer, Content Producer, +2

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I’m Victor Tommy, a detail-oriented direct response copywriter and brand voice specialist focused on writing conversion-first sales, landing page, and social media copy. I draw on consumer psychology, audience research, storytelling, and cross-cultural messaging to help brands connect clearly and persuasively with the right people. I’m also the founder of North Circular Press, where I independently researched, positioned, and wrote the direct-response sales page and social campaign for The Ends: The Definitive Guide to Multicultural London English. A big part of my approach is code-switching—adapting tone and register between Standard English and Multicultural London English (MLE) while keeping the message crisp, authentic, and action-oriented.…I’m Victor Tommy, a detail-oriented direct response copywriter and brand voice specialist focused on writing conversion-first sales, landing page, and social media copy. I draw on consumer psychology, audience research, storytelling, and cross-cultural messaging to help brands connect clearly and persuasively with the right people. I’m also the founder of North Circular Press, where I independently researched, positioned, and wrote the direct-response sales page and social campaign for The Ends: The Definitive Guide to Multicultural London English. A big part of my approach is code-switching—adapting tone and register between Standard English and Multicultural London English (MLE) while keeping the message crisp, authentic, and action-oriented.

Available to hire

I’m Victor Tommy, a detail-oriented direct response copywriter and brand voice specialist focused on writing conversion-first sales, landing page, and social media copy. I draw on consumer psychology, audience research, storytelling, and cross-cultural messaging to help brands connect clearly and persuasively with the right people.

I’m also the founder of North Circular Press, where I independently researched, positioned, and wrote the direct-response sales page and social campaign for The Ends: The Definitive Guide to Multicultural London English. A big part of my approach is code-switching—adapting tone and register between Standard English and Multicultural London English (MLE) while keeping the message crisp, authentic, and action-oriented.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Founder & Copywriter at North Circular Press (Independent Publishing Imprint)

January 1, 2026 - Present

Researched, wrote, and edited The Ends: The Definitive Guide to Multicultural London English, the imprint’s debut title. Conducted in-depth research into Multicultural London English, covering grammar, pronunciation, historical origins, and 200+ terms, producing a fully referenced nonfiction reference book. Wrote and edited the full manuscript independently and adapted specialist linguistic and cultural material for a general readership, including a code-switched treatment of Standard English and Multicultural London English (MLE). Managed research, writing, editing, and production timelines across long-form and short-form content.