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I’m a multidisciplinary creative leader and art director with experience across branding, digital products, campaigns, and visual design. I’ve led teams and developed work for global brands including WhatsApp, Jeep, Visa, National Geographic, Heineken, Uber, and Nestlé. My background combines craft, strategy, storytelling, and technology — from brand systems and app design to integrated campaigns, motion, AI-driven creative workflows, and digital experiences. My work has been recognized by Cannes Lions, D&AD, The One Show, Clio, and other international award shows. I’m especially interested in projects that connect strong ideas with refined execution: identities, product interfaces, campaign concepts, visual systems, and culturally relevant creative work.…I’m a multidisciplinary creative leader and art director with experience across branding, digital products, campaigns, and visual design. I’ve led teams and developed work for global brands including WhatsApp, Jeep, Visa, National Geographic, Heineken, Uber, and Nestlé. My background combines craft, strategy, storytelling, and technology — from brand systems and app design to integrated campaigns, motion, AI-driven creative workflows, and digital experiences. My work has been recognized by Cannes Lions, D&AD, The One Show, Clio, and other international award shows. I’m especially interested in projects that connect strong ideas with refined execution: identities, product interfaces, campaign concepts, visual systems, and culturally relevant creative work.

Victor Yves

Graphic Designer, Art Director, App Designer, +2

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I’m a multidisciplinary creative leader and art director with experience across branding, digital products, campaigns, and visual design. I’ve led teams and developed work for global brands including WhatsApp, Jeep, Visa, National Geographic, Heineken, Uber, and Nestlé. My background combines craft, strategy, storytelling, and technology — from brand systems and app design to integrated campaigns, motion, AI-driven creative workflows, and digital experiences. My work has been recognized by Cannes Lions, D&AD, The One Show, Clio, and other international award shows. I’m especially interested in projects that connect strong ideas with refined execution: identities, product interfaces, campaign concepts, visual systems, and culturally relevant creative work.…I’m a multidisciplinary creative leader and art director with experience across branding, digital products, campaigns, and visual design. I’ve led teams and developed work for global brands including WhatsApp, Jeep, Visa, National Geographic, Heineken, Uber, and Nestlé. My background combines craft, strategy, storytelling, and technology — from brand systems and app design to integrated campaigns, motion, AI-driven creative workflows, and digital experiences. My work has been recognized by Cannes Lions, D&AD, The One Show, Clio, and other international award shows. I’m especially interested in projects that connect strong ideas with refined execution: identities, product interfaces, campaign concepts, visual systems, and culturally relevant creative work.

Available to hire

I’m a multidisciplinary creative leader and art director with experience across branding, digital products, campaigns, and visual design. I’ve led teams and developed work for global brands including WhatsApp, Jeep, Visa, National Geographic, Heineken, Uber, and Nestlé.

My background combines craft, strategy, storytelling, and technology — from brand systems and app design to integrated campaigns, motion, AI-driven creative workflows, and digital experiences. My work has been recognized by Cannes Lions, D&AD, The One Show, Clio, and other international award shows.

I’m especially interested in projects that connect strong ideas with refined execution: identities, product interfaces, campaign concepts, visual systems, and culturally relevant creative work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Advanced

Work Experience

Teacher at Miami Ad School

June 1, 2025 - Present

Mentors the next generation of art directors in conceptual thinking, design craft, and portfolio development — bridging practitioner-level industry experience with structured creative pedagogy.

Head Of Art at Publicis Canada

July 1, 2023 - Present

Redesigned the agency’s creative pipeline for a 750-person organization, introducing parallel concepting and weekly design critique rituals. Elevated brand equity for Rogers, Heineken, and Visa—earning Communication Arts Best in Show, Cannes Lions Bronze, LIA Gold ×2, and Applied Arts 4× Winner. Architected Publicis Nouveau, the agency’s complete visual identity relaunch, producing a proprietary typographic system deployed across client touchpoints. Shipped Smart Resize, a Photoshop plugin that reduced OOH keyvisual adaptation from 4+ hours to under 15 minutes across 19 formats. Directed and mentored a 20+ person art team, establishing onboarding and skills-sharing sessions that cut creative ramp time by ~40%.

Group Creative Director at Publicis Canada

June 1, 2022 - July 1, 2023

Scaled a multi-disciplinary creative unit of 30+ across three offices, implementing shared design systems and brief standards that cut revision cycles by 35%. Elevated brand equity for Rogers, Heineken, and Visa across integrated campaigns spanning OOH, digital, experiential, and motion.

Group Creative Director at Publicis Groupe Brasil

August 1, 2021 - June 1, 2022

Led creative direction for Brazil, delivering award-winning campaigns for Mars, Uber, Jeep, Boehringer Ingelheim, and WhatsApp/Meta; accumulated 30+ recognitions across El Ojo, Clube de Criação, and The One Show.

Senior Art Director at AlmapBBDO

December 1, 2018 - November 1, 2021

Delivered award-winning integrated campaigns for Mars, Uber, Jeep, Boehringer Ingelheim, and WhatsApp/Meta—earning 30+ recognitions across major awards.

Senior Art Director at National Geographic

July 1, 2018 - June 1, 2019

Directed art and visual storytelling for National Geographic across Latin America, developing campaign systems that translated documentary authority into audience-first digital and print experiences.

Art Director at F/Nazca Saatchi & Saatchi

January 1, 2018 - February 1, 2019

Created integrated campaigns for Skol, Guaraná Antarctica, AB InBev, Mondelēz, and Mercedes-Benz; earned Cannes Lions Bronze and El Ojo Gold for pushing audio and experiential craft.

Art Director at Accenture

January 1, 2013 - December 31, 2014

Led visual design for digital platforms and service design systems for financial-services clients, blending brand and product design with early exposure to design thinking at scale.

Art Director at FCB Brasil

January 1, 2013 - January 1, 2018

Spent five years building craft across brands including NIVEA, Nestlé, Whirlpool, Brastemp, Sky, Leite Moça, and Liberty Insurance; earned Cannes Lions shortlists and honors at El Ojo and Clube de Criação.