Vi Trang
I’ve had over 12 years of experience building marketing plans for all sorts of channels, both old-school and digital.
About
I’ve had over 12 years of experience building marketing plans for all sorts of channels, both old-school and digital. I’m able to take an idea from the very start all the way to launch, with the technical skills to handle the work myself. This means I can help you with both the big-picture planning and the day-to-day tasks.
Have you identified how much extra revenue you want to generate this year? If so, that’s exactly what my strategies will be answering to, not by number of social posts to post, articles to write or reels to make.
In addition to all that, I can also create high-impact visual assets tailored for social media, spanning both organic content and high-conversion paid campaigns. Beyond social platforms, I have produced comprehensive, long-form collateral, such as professional downloadable resources and data-heavy industry reports that require a keen eye for structure and clarity. Need daily help expanding your marketing collateral library? Let me know.
- 4 years' experience
- Joined May 2026
Industry experience
- Professional Services
- Financial Services
- Media & Entertainment
- Real Estate & Construction
- Retail
- Software & Internet
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Work experience
As Growth Marketing Lead at Rex Software, I managed full-funnel customer acquisition, digital advertising on Google and social media, and content creation for various channels. Key achievements include a 121% year-on-year increase in MQLs, a 60% increase in revenue, and a 78% rise in return on ad spend. Additionally, I was responsible for email marketing strategies, automated workflows, and content calendars to support SEO and AEO.
In this role, I managed end-to-end digital marketing campaigns across channels such as social media, email, SEO, SEM, and display advertising to meet client growth targets. Responsibilities also included providing mentorship to digital specialists and marketing coordinators, strategically allocating marketing budgets for maximum ROI, and collaborating with web developers to ensure seamless integration.
During my tenure at Stone & Chalk, I built full-spectrum digital strategies focused on SEO, website optimisation, and thought-leadership content. I also launched brand-amplifying campaigns and managed paid advertising to drive ROI.
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