I am a South African-born, Australian citizen with over ten years of advertising agency experience in South Africa and Australia. I’ve worked across fashion, finance, FMCG, automotive and retail, delivering strategic concepts and award-winning visual campaigns. As a proactive leader and mentor, I’ve directed teams to meet tight deadlines, collaborated across disciplines, and more recently served as Communications and Marketing Manager for a non-profit, amplifying the organisation’s message on digital platforms and engaging key stakeholders to strengthen brand presence. Creativity is at the heart of everything I do, and I'm continually inspired by graphic design, art, and music.

Vidette Liebenberg

I am a South African-born, Australian citizen with over ten years of advertising agency experience in South Africa and Australia. I’ve worked across fashion, finance, FMCG, automotive and retail, delivering strategic concepts and award-winning visual campaigns. As a proactive leader and mentor, I’ve directed teams to meet tight deadlines, collaborated across disciplines, and more recently served as Communications and Marketing Manager for a non-profit, amplifying the organisation’s message on digital platforms and engaging key stakeholders to strengthen brand presence. Creativity is at the heart of everything I do, and I'm continually inspired by graphic design, art, and music.

Available to hire

I am a South African-born, Australian citizen with over ten years of advertising agency experience in South Africa and Australia. I’ve worked across fashion, finance, FMCG, automotive and retail, delivering strategic concepts and award-winning visual campaigns.

As a proactive leader and mentor, I’ve directed teams to meet tight deadlines, collaborated across disciplines, and more recently served as Communications and Marketing Manager for a non-profit, amplifying the organisation’s message on digital platforms and engaging key stakeholders to strengthen brand presence.

Creativity is at the heart of everything I do, and I’m continually inspired by graphic design, art, and music.

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Language

English
Fluent
Afrikaans
Fluent

Work Experience

Art Director (Intern) at TBWA Gavin/ Reddy, South Africa
January 31, 2002 - January 31, 2002
Created and implemented new campaigns for MTN Cellular and The Edcon group. Accounts worked on: MTN Cellular, Edcon group.
Art Director at J Walter Thompson, South Africa
March 31, 2004 - March 31, 2004
Created campaigns for Ford Motor Company and Volvo; Accounts on Ford Motor Company and Volvo.
Art Director at DraftFCB South Africa
September 30, 2007 - September 30, 2007
Accounts included Vodacom Cellular, Vodacom Business Cellular, FirstRand Group, Toyota, Adcock Ingram, SC Johnson – including Raid & Baygon Insecticides, Mr. Muscle. Campaigns across FMCG and financial services.
Senior Art Director at AJF Partnership Melbourne
December 31, 2019 - December 31, 2019
Freelance; concept through to finished art; campaigns for Bonds, Ford, Holden, Target, Officeworks. Also worked on MOJO Melbourne and JWT Melbourne as Senior Art Director.
Communications Coordinator at Nexus Church
January 31, 2024 - January 31, 2024
Led church-wide communications across online platforms and gatherings; produced content for website, eNews, announcements and social media; collaborated with graphic design team; developed strategies for campaigns and amplified the church’s message.
Communications Coordinator at Nexus Church
April 1, 2022 - January 31, 2024
Provided church-wide communications across online platforms, gatherings and projects. Managed external and internal communications including website, eNews, announcements and social media; collaborated with the graphic design team to conceptualise campaigns.
Marketing and Communications Manager at Teen Challenge QLD
February 1, 2024 - July 31, 2025
Led strategies to amplify the organisation’s message across digital platforms, managed campaigns, and engaged key stakeholders to strengthen brand presence.
Senior Art Director at AJF Partnership Melbourne
January 1, 2009 - December 31, 2019
From concept through to finished art; created and implemented campaigns and pitch campaigns for Bonds, Ford, Holden, Target, Officeworks.
Senior Art Director at MOJO Melbourne
January 1, 2009 - December 31, 2019
From concept through to finished art; created and implemented campaigns and pitch campaigns for Bonds, Ford, Holden, Target, Officeworks.
Senior Art Director at JWT Melbourne
January 1, 2009 - December 31, 2019
From concept through to finished art; created and implemented campaigns and pitch campaigns for Bonds, Ford, Holden, Target, Officeworks.
Art Director at JW Alter Thompson (South Africa)
February 1, 2002 - March 31, 2004
Created and implemented campaigns for Ford Motor Company and Volvo.
Art Director at DraftFCB South Africa
April 1, 2004 - September 30, 2007
Accounts on Vodacom Cellular, Vodacom Business Cellular, FirstRand Group, Toyota, Adcock Ingram, Raid & Baygon Insecticides, Mr. Muscle, Glade; notable accolades include Loerie Bronze etc.
Intern Art Director at TBWA Gavin/Reddy
October 1, 2001 - January 31, 2002
Created and implemented new campaigns; accounts MTN Cellular and Edcon group.
Art Director at J. Walter Thompson (JWT) South Africa
February 1, 2002 - March 1, 2004
Created and implemented campaigns for Ford Motor Company and Volvo.
Art Director (Internship) at TBWA Gavin/ Reddy, South Africa
October 1, 2001 - January 31, 2002
Created and implemented new campaigns for MTN Cellular and The Edcon group.
Art Director at J Walter Thompson, South Africa
February 1, 2002 - March 31, 2004
Created and implemented campaigns for Ford Motor Company and Volvo.
Art Director at TBWA Gavin/Reddy, South Africa (internship)
October 1, 2001 - January 31, 2002
Created and implemented new campaigns for MTN Cellular and The Edcon group.

Education

Art Direction & Brand Management (Advanced Diploma) at Vega Advertising College, South Africa
January 1, 2001 - January 1, 2002
Interior Design & Photography at Santa Monica College, Los Angeles
January 1, 1995 - January 1, 2001
Matric Certificate at Zwartkop High School, South Africa
January 1, 1991 - January 1, 1995
Advanced Diploma in Art Direction and Brand Management at Vega Advertising College, South Africa
January 1, 2001 - January 1, 2002
Interior Design & Photography at Santa Monica College, Los Angeles
January 1, 1995 - January 1, 2001
Matric Certificate at Zwartkop High School
January 1, 1991 - January 1, 1995
Advanced Diploma in Art-Direction, Brand Management at Vega Advertising College, South Africa
January 1, 2001 - January 1, 2002
Interior Design & Photography at Santa Monica College, Los Angeles
January 1, 1995 - January 1, 2001
Matric Certificate at Zwartkop High School, South Africa
January 1, 1991 - January 1, 1995
Advanced Diploma in Art-Direction, Brand Management at Vega Advertising College, South Africa
January 1, 2001 - December 31, 2002
Interior Design & Photography at Santa Monica College, Los Angeles
January 1, 1995 - December 31, 2001
Matric Certificate at Zwartkop High School, South Africa
January 1, 1991 - December 31, 1995

Qualifications

Loerie Bronze – SCJ ‘Cat’ Print Ad
January 1, 2005 - January 1, 2005
Pendoring Award Gold – Voorbarig (Radio)
January 1, 2006 - January 1, 2006
Pendoring Award Finalist – Johannes (Radio)
January 1, 2006 - January 1, 2006
Loerie Finalist – Dogbreath (Print)
January 1, 2007 - January 1, 2007
Pendoring Award Gold – Dogbreath (Print)
January 1, 2007 - January 1, 2007
Pendoring Award Gold – RAID ‘Eviction Notice’
January 1, 2007 - January 1, 2007
Cannes Finalist – RAID ‘Eviction Notice’
January 1, 2007 - January 1, 2007
Gold Cannes Lion – RAID ‘Eviction Notice’
January 1, 2007 - January 1, 2007
AAA Ad of the Month – RAID ‘Eviction Notice’
January 1, 2007 - January 1, 2007
Loerie – RAID ‘Eviction Notice’
January 1, 2007 - January 1, 2007
D&AD Finalist – RAID ‘Eviction Notice’
January 1, 2008 - January 1, 2008
One Show Finalist – RAID ‘Eviction Notice’
January 1, 2008 - January 1, 2008
D&AD Entry into Annual – RAID ‘Eviction Notice’
January 1, 2008 - January 1, 2008
One Show Entry into Annual – RAID ‘Eviction Notice’
January 1, 2008 - January 1, 2008
AAA Ad of the Month – Volvo ‘Tilt’ Poster
January 1, 2003 - January 1, 2003
D&AD Entry into Annual – Volvo ‘Tilt’ Poster
January 1, 2003 - January 1, 2003

Industry Experience

Consumer Goods, Retail, Manufacturing, Media & Entertainment, Professional Services, Non-Profit Organization, Other, Education, Financial Services