Hi, I’m Vidette Liebenberg, a South African currently living in Australia. Before my career as an Art Director I worked as a full time international fashion model in my younger years. This experience has given me a creative edge in understanding fashion and styling as well as trends. I’ve spent more than a decade shaping creative output in top South African and Australian agencies across fashion, finance, FMCG, automotive and retail, delivering strategic concepts and award-winning ideas. I thrive in fast-paced, deadline-driven environments and enjoy mentoring creatives to reach their best work. I’m a proactive, collaborative leader who can take ownership of a project from concept through to finished art, while guiding teams and coordinating with cross-functional partners to amplify messages and engage audiences.

Vidette Liebenberg

Hi, I’m Vidette Liebenberg, a South African currently living in Australia. Before my career as an Art Director I worked as a full time international fashion model in my younger years. This experience has given me a creative edge in understanding fashion and styling as well as trends. I’ve spent more than a decade shaping creative output in top South African and Australian agencies across fashion, finance, FMCG, automotive and retail, delivering strategic concepts and award-winning ideas. I thrive in fast-paced, deadline-driven environments and enjoy mentoring creatives to reach their best work. I’m a proactive, collaborative leader who can take ownership of a project from concept through to finished art, while guiding teams and coordinating with cross-functional partners to amplify messages and engage audiences.

Available to hire

Hi, I’m Vidette Liebenberg, a South African currently living in Australia. Before my career as an Art Director I worked as a full time international fashion model in my younger years. This experience has given me a creative edge in understanding fashion and styling as well as trends.

I’ve spent more than a decade shaping creative output in top South African and Australian agencies across fashion, finance, FMCG, automotive and retail, delivering strategic concepts and award-winning ideas. I thrive in fast-paced, deadline-driven environments and enjoy mentoring creatives to reach their best work.

I’m a proactive, collaborative leader who can take ownership of a project from concept through to finished art, while guiding teams and coordinating with cross-functional partners to amplify messages and engage audiences.

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Language

English
Fluent
Afrikaans
Fluent

Work Experience

Art Director (Intern) at TBWA Gavin/ Reddy, South Africa
January 31, 2002 - January 31, 2002
Created and implemented new campaigns for MTN Cellular and The Edcon group. Accounts worked on: MTN Cellular, Edcon group.
Art Director at J Walter Thompson, South Africa
March 31, 2004 - March 31, 2004
Created campaigns for Ford Motor Company and Volvo; Accounts on Ford Motor Company and Volvo.
Art Director at DraftFCB South Africa
September 30, 2007 - September 30, 2007
Accounts included Vodacom Cellular, Vodacom Business Cellular, FirstRand Group, Toyota, Adcock Ingram, SC Johnson – including Raid & Baygon Insecticides, Mr. Muscle. Campaigns across FMCG and financial services.
Senior Art Director at AJF Partnership Melbourne
December 31, 2019 - December 31, 2019
Freelance; concept through to finished art; campaigns for Bonds, Ford, Holden, Target, Officeworks. Also worked on MOJO Melbourne and JWT Melbourne as Senior Art Director.
Communications Coordinator at Nexus Church
January 31, 2024 - January 31, 2024
Led church-wide communications across online platforms and gatherings; produced content for website, eNews, announcements and social media; collaborated with graphic design team; developed strategies for campaigns and amplified the church’s message.

Education

Art Direction & Brand Management (Advanced Diploma) at Vega Advertising College, South Africa
January 1, 2001 - January 1, 2002
Interior Design & Photography at Santa Monica College, Los Angeles
January 1, 1995 - January 1, 2001
Matric Certificate at Zwartkop High School, South Africa
January 1, 1991 - January 1, 1995

Qualifications

Loerie Bronze – SCJ ‘Cat’ Print Ad
January 1, 2005 - January 1, 2005
Pendoring Award Gold – Voorbarig (Radio)
January 1, 2006 - January 1, 2006
Pendoring Award Finalist – Johannes (Radio)
January 1, 2006 - January 1, 2006
Loerie Finalist – Dogbreath (Print)
January 1, 2007 - January 1, 2007
Pendoring Award Gold – Dogbreath (Print)
January 1, 2007 - January 1, 2007
Pendoring Award Gold – RAID ‘Eviction Notice’
January 1, 2007 - January 1, 2007
Cannes Finalist – RAID ‘Eviction Notice’
January 1, 2007 - January 1, 2007
Gold Cannes Lion – RAID ‘Eviction Notice’
January 1, 2007 - January 1, 2007
AAA Ad of the Month – RAID ‘Eviction Notice’
January 1, 2007 - January 1, 2007
Loerie – RAID ‘Eviction Notice’
January 1, 2007 - January 1, 2007
D&AD Finalist – RAID ‘Eviction Notice’
January 1, 2008 - January 1, 2008
One Show Finalist – RAID ‘Eviction Notice’
January 1, 2008 - January 1, 2008
D&AD Entry into Annual – RAID ‘Eviction Notice’
January 1, 2008 - January 1, 2008
One Show Entry into Annual – RAID ‘Eviction Notice’
January 1, 2008 - January 1, 2008
AAA Ad of the Month – Volvo ‘Tilt’ Poster
January 1, 2003 - January 1, 2003
D&AD Entry into Annual – Volvo ‘Tilt’ Poster
January 1, 2003 - January 1, 2003

Industry Experience

Consumer Goods, Retail, Manufacturing, Media & Entertainment, Professional Services, Non-Profit Organization