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Hi, I’m Vidya Salsabila Pambudi, a data-driven and creative professional with over three years of experience in business analysis, research, strategic content planning, and digital communication. I excel at translating complex information into clear, actionable insights that support decision-making and growth. I’ve collaborated with cross-functional teams at Unilever Indonesia and led freelance projects for startups, shaping brand narratives and content that resonates with audiences. I’m passionate about blending rigorous analysis with storytelling to drive value across business, content, and project initiatives.…Hi, I’m Vidya Salsabila Pambudi, a data-driven and creative professional with over three years of experience in business analysis, research, strategic content planning, and digital communication. I excel at translating complex information into clear, actionable insights that support decision-making and growth. I’ve collaborated with cross-functional teams at Unilever Indonesia and led freelance projects for startups, shaping brand narratives and content that resonates with audiences. I’m passionate about blending rigorous analysis with storytelling to drive value across business, content, and project initiatives.

Vidya Salsabila Pambudi

Project Manager, Social Media Manager, UX Writer, +4

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Hi, I’m Vidya Salsabila Pambudi, a data-driven and creative professional with over three years of experience in business analysis, research, strategic content planning, and digital communication. I excel at translating complex information into clear, actionable insights that support decision-making and growth. I’ve collaborated with cross-functional teams at Unilever Indonesia and led freelance projects for startups, shaping brand narratives and content that resonates with audiences. I’m passionate about blending rigorous analysis with storytelling to drive value across business, content, and project initiatives.…Hi, I’m Vidya Salsabila Pambudi, a data-driven and creative professional with over three years of experience in business analysis, research, strategic content planning, and digital communication. I excel at translating complex information into clear, actionable insights that support decision-making and growth. I’ve collaborated with cross-functional teams at Unilever Indonesia and led freelance projects for startups, shaping brand narratives and content that resonates with audiences. I’m passionate about blending rigorous analysis with storytelling to drive value across business, content, and project initiatives.

Available to hire

Hi, I’m Vidya Salsabila Pambudi, a data-driven and creative professional with over three years of experience in business analysis, research, strategic content planning, and digital communication. I excel at translating complex information into clear, actionable insights that support decision-making and growth.

I’ve collaborated with cross-functional teams at Unilever Indonesia and led freelance projects for startups, shaping brand narratives and content that resonates with audiences. I’m passionate about blending rigorous analysis with storytelling to drive value across business, content, and project initiatives.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Business Analyst, Data & Analytics at Unilever Indonesia

March 1, 2024 - Present

Led end-to-end business analysis initiatives for cross-functional teams within Home Care and Beauty & Wellbeing, aligning stakeholders on category goals and identifying growth opportunities. Conducted root cause analysis, stakeholder workshops, and requirements gathering to support campaign evaluation and performance improvement. Created business cases, strategic recommendation decks, and KPI tracking frameworks to facilitate informed decision-making. Collaborated with Marketing, Finance, and Consumer Market Insight (CMI) to define success metrics, assess SKU performance, and align on go-to-market strategies. Streamlined performance reporting by standardizing formats and recurring insight decks for category leadership. Achievements included delivering insights supporting a projected 7% uplift in promotional effectiveness, developing 10+ performance decks, and enabling cross-department process alignment.

Research Executive at Populix

October 1, 2023 - January 31, 2024

Developed questionnaires for diverse research studies (Brand Health, U&A, Ads Evaluation), coordinated with field teams, and monitored project timelines. Analyzed research data and presented insights to clients. Supported high-impact campaign research for a top-tier FMCG client.

Teaching Assistant, Big Data and Data Analytics at Telkom University

October 1, 2021 - January 31, 2022

Conducted class sessions and developed practical materials for 40+ students. Evaluated student performance and improved engagement strategies.

Data Analyst Intern at Central Bank of Indonesia

February 1, 2021 - June 1, 2021

Built automated Python scrapers for consumer sentiment tracking. Analyzed complaint data on social media and supported internal reporting. Reviewed standard clauses of Payment System Service Providers.

Junior Researcher at Social Computing and Big Data Laboratory, Telkom University

December 1, 2020 - December 1, 2022

Published research papers for Scopus-indexed journals on social computing topics. Built course modules for Big Data & Analytics. Managed the lab’s digital communication and community engagement.

Copywriter, Content Writer, Strategist & Project Coordinator at Freelance (Self-employed)

January 1, 2019 - Present

Collaborated with startups and small businesses to develop compelling brand stories and content strategies across digital platforms. Wrote website copy, product descriptions, UX writing, landing pages, and social captions aligned with brand tone and SEO best practices. Led social media strategy execution and performance tracking for mindfulness and women empowerment platforms; coordinated multiple timelines and stakeholders on remote freelance projects.

Copywriter, Content Writer, Strategist & Project Coordinator (Freelance) at Self-employed / Freelance

January 1, 2019 - Present

Collaborated with startups and small businesses to develop compelling brand stories and content strategies across digital platforms. Wrote website copy, product descriptions, UX writing, landing pages, and social captions aligned with brand tone and SEO practices. Led social media strategy execution and performance tracking. Coordinated multiple timelines and stakeholders across remote projects. Highlights include developing brand voice for a mindfulness app, increasing Instagram engagement by 45%, and delivering copy for 10+ website/blog projects with 100% client satisfaction.

UX Content Writer Intern at PT Telkom Indonesia

November 1, 2016 - March 1, 2017

Wrote UX content and assisted in interface planning for internal web applications. Created flowcharts and ERDs for system development projects.