Available to hire
I am a highly analytical and creative Social Media Marketing Specialist with a focus on end-to-end short-form video production and performance optimization for Meta, TikTok, and YouTube. I translate strategic campaign objectives into high-converting visual creatives using a data-driven mindset, driving measurable growth and revenue (e.g., IDR 30M+). I excel in platform-specific content strategies, storytelling, and editing suites such as CapCut, Canva, Adobe Premiere Pro, and After Effects.
I thrive in fast-paced environments, collaborating with creators and brands to craft compelling narratives, optimize posting strategies, and deliver results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
Beginner
Beginner
Beginner
Beginner
Language
Malay
Intermediate
Indonesian
Fluent
English
Fluent
Work Experience
IPC Social Media Intern at Kimberly-Clark
October 1, 2025 - October 1, 2025Led competitive performance analysis for the Indonesian market using Traackr to calculate and report monthly Share of Views (SOV) and Share of Engagement (SOE) across brand and competitor accounts. Conducted deductive decoding on 80+ top-performing videos to identify trending elements and developed actionable, data-driven insights for creators to replicate success in future campaigns across markets. Managed the end-to-end production of the monthly internal newsletter, balancing high-level results for senior management with actionable learnings for market execution teams. Proactively resolved a critical 0% SOV reporting anomaly during a manager's leave by coordinating cross-functionally with the Indonesian marketing and social teams.
Video Editor at The Good Cast Show
July 1, 2024 - October 30, 2025Drove lead generation and conversion by designing engaging short-form video edits and trailers, instrumental in increasing the podcast's reach from 2,000 to 10,000 subscribers. Executed high-quality video content for external brand collaborations (Muzz, Precision Diagnostics), ensuring consistent brand messaging and seamless stakeholder collaboration. Elevated program quality through meticulous audio editing, motion graphics, and visual design (Canva and Premiere Pro), optimizing the viewer experience.
Video Editor Intern at SmartPath
January 1, 2025 - January 1, 2025Edited 25+ e-learning videos aimed at students with career development and academic success materials. Contributed to the development and implementation of SmartPath Indonesia's video brand identity, ensuring consistent messaging across platforms. Reduced subtitle creation time by 40% using AI tools. Supported the creation of marketing materials promoting key programs such as Beasiswa SmartPath and International Bootcamp.
Video Editor Intern at Sankar (Sankalva)
August 1, 2023 - August 1, 2023Consistently delivered one hour-long podcast video per week, enriched with motion graphics, sound effects, and background music. Supplemented with numerous short-form social media videos.
Social Media Manager at Siefo
May 1, 2022 - May 1, 2022Successfully grew YouTube channel to 1,000+ subscribers and 200,000+ views, achieving monetization within three months of launch. Generated over IDR 30 million in revenue through mobile app customization by leveraging YouTube features and SEO, excluding AdSense earnings. Developed comprehensive visual branding (logo, thumbnails, titles, usernames) and actively engaged with the community to drive growth and monetization.
Videographer, Post-Production Editor at AIU Social Business Videocast
July 1, 2024 - October 30, 2025Operated a three-camera setup within a multicam workflow. Oversaw offline editing, creating custom audio presets in Adobe Audition to address issues (muffled, squeaky, piercing, mumbling), applied noise reduction, and normalized audio levels. Completed online editing in Premiere Pro, incorporating motion graphics, sound effects, background music, logo animations, and After Effects-based bumpers.
Director, Editor at Always
July 1, 2024 - October 30, 2025Directed and edited short film projects, earning official selections at film festivals and recognition for screenplay and production quality.
Director, Editor at ALU Library Centre of Reference
June 1, 2024 - October 30, 2025Corporate video director and editor, delivering polished videos that align with institutional messaging and branding. Winner of COR Videography Contest 2024.
Art Director, Actress at Shattered Clues
June 1, 2023 - October 30, 2025Art Director and Actress for short film; official selections at Edo State International Film Festival 2023, Lift-Off Global Network 2024, and Kuala Lumpur International Film Awards 2025.
Director, Scriptwriter, Editor at Balance (2020)
July 1, 2020 - October 30, 2025Short film director, scriptwriter, and editor; First winner of Ruangguru #HidupkanMimpi Video Competition.
Video Manager at PPI Dunia (Remote)
March 1, 2024 - March 1, 2024Developed and executed monthly and weekly social media content calendars. Created and edited engaging short-form video content for Instagram Reels and TikTok, targeting Indonesian university and high school students. Developed an annual video content strategy with flexibility to adapt to emerging trends.
Social Media Intern at Kimberly-Clark
October 31, 2025 - October 31, 2025Led competitive performance analysis for the Indonesian market using Traackr to calculate monthly SOV and SOE across brand and competitor accounts; conducted deductive decoding on 80+ top-performing videos to identify trending elements and developed actionable, data-driven insights for creators; managed end-to-end production of the monthly internal newsletter ensuring brand messaging and actionable learnings for market execution teams; resolved a 0% SOV reporting anomaly during a manager's leave by coordinating cross-functionally with the Indonesian marketing and social teams.
Video Editor Intern at SmartPath
January 31, 2025 - January 31, 2025Edited 25+ e-learning videos for career development and academic success materials; contributed to the development and implementation of the video brand identity for SmartPath Indonesia; reduced subtitle creation time by 40% using AI tools; supported the creation of marketing materials promoting key programs such as Beasiswa SmartPath scholarship and International Bootcamp.
Video Editor Intern at Selvopment Space (Sankalva)
August 31, 2023 - August 31, 2023Consistently delivered one high-quality, hour-long podcast video per week, enriched with motion graphics, sound effects, and background music; supplemented with numerous short-form social media videos.
Social Media Manager at Siefo
May 31, 2022 - May 31, 2022Successfully grew Siefo YouTube channel to 1000+ subscribers and 200,000+ views, achieving monetization within three months of launch; generated over IDR 30 million in revenue through mobile app customization by leveraging YouTube features and SEO (excluding AdSense earnings); developed comprehensive visual branding for Siefo, including logo design, thumbnail creation, title optimization, username selection, and short-form content strategy; actively monitored and engaged with the community to achieve channel growth and monetization.
Social Media Intern at Kimberly-Clark
October 1, 2025 - October 1, 2025Led competitive performance analysis for the Indonesian market, utilizing Traackr to calculate and report monthly Share of Views (SOV) and Share of Engagement (SOE) across brand and competitor accounts. Conducted deductive decoding on 80+ top-performing videos to identify trending elements, developing data-driven insights for creators to replicate success in future campaigns. Managed the end-to-end production of the monthly internal newsletter, balancing senior management results with actionable learnings for market execution teams. Proactively resolved a 0% SOV reporting anomaly during a manager's leave, coordinating with cross-functional teams.
Video Editor Intern at Sankalva (Selvopment Space)
August 31, 2023 - August 31, 2023Consistently delivered one hour-long podcast video per week, enriched with motion graphics, sound effects, and background music. Supplemented with numerous short-form social media videos.
Videocast Multicam Videographer, Post-Production Editor at AIU Social Business
July 1, 2024 - October 30, 2025Operated a three-camera setup; oversaw offline editing to synchronize angles with audio. Performed audio post-production in Adobe Audition, creating custom presets, applying noise reduction, and normalizing levels. Completed online editing in Premiere Pro with motion graphics, sound effects, background music, logo animations, and video bumpers created in After Effects.
Short Film Director, Editor at Always
July 1, 2024 - October 30, 2025Directed and edited short film for festival submissions; achieved official selections and recognition (Lift-Off Film Festival 2024; AIU Digital Film Festival 2024 Best Screenplay).
Corporate Video Director, Editor at ALU Library Centre of Reference
June 1, 2024 - October 30, 2025Produced corporate videos; winner of a videography contest in 2024.
Short Film Art Director, Actress at Shattered Clues
June 30, 2023 - June 30, 2023Official selections at Edo State International Film Festival 2023; Lift-Off Global Network First-Time Filmmaker Sessions 2024; Kuala Lumpur International Film Awards 2025 selections.
Short Film Director, Scriptwriter, Editor at Balance (2020)
July 31, 2020 - July 31, 2020First place winner of Ruangguru #HidupkanMimpi Video Competition.
Remote Video Manager at PPI Dunia
March 31, 2024 - March 31, 2024Developed and executed monthly and weekly social media content calendars; created and edited short-form video content for Instagram Reels and TikTok, targeting Indonesian university and high school students.
Education
Bachelor of Media Communications at Albukhary International University
October 14, 2024 - October 14, 2025Directed & edited the short: Always (2024), selected for the Lift-Off First-Time Filmmaker Festival 2024.
Bachelor's Degree in Media and Communication at Albukhary International University, Kedah, Malaysia
October 1, 2021 - October 30, 2025Bachelor's degree in Media and Communication at Albukhary International University
October 1, 2021 - October 30, 2025Bachelor of Media and Communication at Al-Bukhary International University
October 1, 2021 - October 30, 2025Qualifications
IELTS 8.0
January 1, 2022 - October 30, 2025Full Scholarship Awardee
January 1, 2021 - October 30, 2025Dean’s List Award Recipient
January 1, 2021 - October 30, 2025Industry Experience
Education, Media & Entertainment, Non-Profit Organization, Professional Services, Software & Internet, Other, Retail
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