I’m a Google Ads specialist with 6+ years of experience creating, managing, and optimising high performing PPC campaigns. Through View Media, I help businesses generate more enquiries and sales using strategic Google Ads management, robust conversion tracking, and ongoing performance optimisation. In addition to my Google Ads consulting work, I’ve led paid search campaigns for nationally recognised brands, combining enterprise level expertise with practical, results focused support for SMEs. My work spans account setup, audits, keyword research, search query analysis, bid and budget optimisation, ad and landing page recommendations, and regular reporting always with the goal of maximising ROI.…

Genna Schafer

I’m a Google Ads specialist with 6+ years of experience creating, managing, and optimising high performing PPC campaigns. Through View Media, I help businesses generate more enquiries and sales using strategic Google Ads management, robust conversion tracking, and ongoing performance optimisation. In addition to my Google Ads consulting work, I’ve led paid search campaigns for nationally recognised brands, combining enterprise level expertise with practical, results focused support for SMEs. My work spans account setup, audits, keyword research, search query analysis, bid and budget optimisation, ad and landing page recommendations, and regular reporting always with the goal of maximising ROI.…

Available to hire

I’m a Google Ads specialist with 6+ years of experience creating, managing, and optimising high performing PPC campaigns. Through View Media, I help businesses generate more enquiries and sales using strategic Google Ads management, robust conversion tracking, and ongoing performance optimisation.

In addition to my Google Ads consulting work, I’ve led paid search campaigns for nationally recognised brands, combining enterprise level expertise with practical, results focused support for SMEs. My work spans account setup, audits, keyword research, search query analysis, bid and budget optimisation, ad and landing page recommendations, and regular reporting always with the goal of maximising ROI.

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Work Experience

Founder at Vieve Media
December 2, 2025 - Present
Managing end-to-end Google Ads activity for small and growing businesses, including account setup, campaign builds across Search and Performance Max, keyword research, audience targeting, ad copy creation and budget planning. Responsible for selecting and optimising bid strategies based on campaign objectives and available conversion data. Set up and configure GA4, Google Tag Manager and Google Ads conversion tracking, including lead forms, phone calls and other key website actions, to ensure accurate performance measurement and reporting. Carry out ongoing campaign optimisation across bids, budgets, search terms, targeting, assets and landing page performance, using data to improve lead quality, cost efficiency and overall return on ad spend.
PPC Specialist at easyJet & easyJet holidays
November 1, 2023 - December 1, 2025
Managed large-scale Google Ads accounts across Search, Display and Video campaigns. Planned and executed account restructures to improve campaign performance and efficiency. Conducted in-depth keyword research and search query analysis to identify new growth opportunities. Wrote and tested high-performing ad copy to improve relevance and click-through rates. Continuously monitored campaign performance, optimising bids, budgets, targeting and ad assets to maximise results. Delivered ongoing account optimisation through data-led testing and performance analysis. Set up and managed conversion tracking to ensure accurate measurement of bookings and key actions.
E-Commerce Exec at Casio
January 1, 2022 - November 1, 2023
Managed and optimised Google Ads and Microsoft Ads accounts across Search and Shopping campaigns for a leading e-commerce retailer. Planned and implemented account restructures to improve campaign organisation, efficiency and performance. Managed Shopping campaigns and optimised product feeds to maximise product visibility and performance. Conducted keyword research, search term analysis and competitor research to identify growth opportunities. Wrote and tested ad copy to improve ad relevance, click-through rates and campaign performance. Monitored campaign performance daily, implementing ongoing optimisations to maximise return on ad spend.

Education

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Industry Experience

Retail, Media & Entertainment, Professional Services
    Mechanic – Google Ads Account Build & Management

    Google Ads campaign setup and ongoing optimisation for an independent automotive specialist.

    The project included building Search campaigns around key services, carrying out keyword and competitor research, creating service-specific ad groups and writing targeted ad copy designed to attract high-intent local customers.

    Conversion tracking was configured through GA4 and Google Tag Manager to accurately measure enquiries and key website actions. Bid strategies, budgets, search terms and negative keywords were then continually reviewed and optimised based on performance.

    The account was supported with ongoing campaign management, landing page recommendations and expansion into additional services and customer segments, helping KP Performance generate more relevant enquiries while improving the efficiency of its Google Ads activity.

    The work delivered strong results, generating 63 qualified enquiries in a single month at an average cost per enquiry of £36, while achieving a 4.1x return on ad spend. Ongoing optimisation has focused on improving campaign efficiency, lead quality and expansion into additional services and customer segments.