Vikram B. Design

Redesigned a hardware product into a circular service ecosystem using service design methodology, aligning user, business, and sustainability goals. Conducted stakeholder workshops, value network mapping, and end-to-end journey analysis to identify trust gaps and service opportunities. Designed a progressive disclosure service experience that simplified a complex B2B marketplace into intuitive, user-friendly interactions.

Led end-to-end product design across web, mobile, retail, and agent platforms serving 50M+ customers, improving engagement by 15% and reducing funnel drop-off by 25% through user research and iterative design. Designed and scaled a design system across 12 telecom brands, partnering with engineering and using Storybook to improve implementation quality and consistency. Designed AI-powered experiences including an Agent Assistant concept embedded in Salesforce to simplify complex knowledge retrieval for retail agents across multiple brands. Worked closely with product managers, engineers, and data analysts to transform research insights into production-ready solutions through rapid prototyping and continuous iteration. Facilitated workshops, design critiques, and cross-functional collaboration to align product decisions with user needs and business goals.

Led product design for Dell SupportAssist, a B2B SaaS platform, creating intuitive experiences for enterprise IT administrators and end users across complex diagnostic workflows. Designed human-centered healthcare solutions for the Clinton Foundation, simplifying complex clinical data into accessible user experiences. Redesigned operational workflows for Albertsons, improving usability across quality assurance, warehouse, logistics, and retail operations. Partnered with product managers, engineers, and business stakeholders to translate user needs into scalable product solutions.