Viktoria Bulatova

Available to hire

I am a goal-oriented marketing professional with 12+ years of experience in marketing, communications, and client relations.

About

I am a goal-oriented marketing professional with 12+ years of experience in marketing, communications, and client relations. I love building personal brands, launching online courses, and running engagement-driven campaigns that connect with real people.

I design data-driven SMM strategies for beauty, education, sports, and dance niches, build end-to-end content ecosystems, and focus on tangible results like reach, conversions, and ROI. I thrive in remote, collaborative environments and am passionate about turning ideas into measurable growth.

  • 4 years' experience
  • Joined March 2026

Industry experience

  • Media & Entertainment
  • Education
  • Retail
  • Professional Services
  • Other

Work experience

SMM Manager / Targeting Specialist / Content Marketer · Freelance / Self-employedJan 2022 – Present · 4 yrs 11 mos

Managed up to 5 projects simultaneously across beauty, online education, sports, and dance niches. Developed strategies, created content (Reels, Stories, posts), and managed targeted advertising campaigns. Executed launches, sales funnels, content warm-ups, and brand packaging. Increased Instagram engagement by 80% in 2 months and achieved ROI up to 400%. Worked toward KPIs including reach, conversions, and lead generation.

Education

Bachelor's Degree in Management · Plekhanov Russian University of Economics, Moscow2021

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