I’m Felipe Vilanova, a multidisciplinary designer and brand strategist with nearly two decades of experience turning ideas into lasting brands. I’ve worked with both small and large clients, including roles across design and advertising agencies, helping teams find clarity, build strong identities, and deliver brand systems that scale. My practice blends strategy and creative direction across brand identity, packaging, digital interfaces, editorial and environmental design. From concept to guidelines and execution, I focus on building recognizable, coherent brands with craft, rigor, and a clear understanding of each project’s needs.…

Felipe Vilanova

I’m Felipe Vilanova, a multidisciplinary designer and brand strategist with nearly two decades of experience turning ideas into lasting brands. I’ve worked with both small and large clients, including roles across design and advertising agencies, helping teams find clarity, build strong identities, and deliver brand systems that scale. My practice blends strategy and creative direction across brand identity, packaging, digital interfaces, editorial and environmental design. From concept to guidelines and execution, I focus on building recognizable, coherent brands with craft, rigor, and a clear understanding of each project’s needs.…

Available to hire

I’m Felipe Vilanova, a multidisciplinary designer and brand strategist with nearly two decades of experience turning ideas into lasting brands. I’ve worked with both small and large clients, including roles across design and advertising agencies, helping teams find clarity, build strong identities, and deliver brand systems that scale.

My practice blends strategy and creative direction across brand identity, packaging, digital interfaces, editorial and environmental design. From concept to guidelines and execution, I focus on building recognizable, coherent brands with craft, rigor, and a clear understanding of each project’s needs.

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Language

Portuguese
Fluent
Spanish; Castilian
Fluent
English
Advanced

Work Experience

Creative Director at R4 Design
December 1, 2021 - October 10, 2025
Brand Strategy, Art Direction, Enviroment Design, Brochure Design, Way Find Systems, Brand Design.
Senior Designer / Creative Direction / Graphic Design / Art Direction / Brand Identity / Corporate Materials / Annual Reports / Brand Guidelines / Packaging / Digital Interfaces / Environmental Design at R4 Design
November 1, 2017 - October 1, 2022
Strategy & Brand Design Specialist at R4 Design
November 1, 2017 - Present
Senior Designer at R4 Design
November 1, 2017 - October 1, 2022
Creative direction, graphic design, art direction, brand identity, corporate materials, annual reports, brand guidelines, packaging, digital interfaces, environmental design.
Senior Art Director at DM9 SUL - ABC GROUP
February 1, 2017 - October 9, 2025
Concept and creating campaigns for large local and global companies in south of Brasil.
Senior Art Director at DM9 SUL - ABC GROUP
February 1, 2017 - October 9, 2025
Concept and creating campaigns for large local and global companies in the south of Brazil.
Senior Graphic Designer / Designer Coordinator at Agência Escala
December 1, 2016 - October 10, 2025
Brand Identities Systems, Corporate Materials, Annual Reports, Guidelines, Packaging, Digital Interfaces.
Senior Graphic Designer / Designer Coordinator at ESCALA
December 1, 2014 - October 9, 2025
Created comprehensive corporate identities systems, corporate materials, annual reports, guidelines, packaging and digital interfaces.
Senior Graphic Designer / Designer Coordinator at ESCALA
December 1, 2014 - October 9, 2025
Created comprehensive corporate identities systems, corporate materials, annual reports, guidelines, packaging and digital interfaces.
Senior Graphic Designer at Agência Escala
September 1, 2014 - October 1, 2016
Graphic design, art direction, brand identity, packaging.
Brand Designer at Bendito Design
December 1, 2013 - October 10, 2025
Brand Identities, Corporate Materials, Annual Reports, Guidelines, Packaging, Digital Interfaces.
Senior Graphic Designer / Designer Coordinator at BENDITO DESIGN
December 1, 2013 - October 9, 2025
Created comprehensive corporate identity systems, corporate materials and guidelines. Re- gy team into visual representations.
Senior Graphic Designer / Designer Coordinator at BENDITO DESIGN
December 1, 2013 - October 9, 2025
Created comprehensive corporate identity systems, corporate materials and guidelines. Re- gy team into visual representations.
Creative Director at R4 DESIGN
October 1, 2012 - October 9, 2025
Development and management of creative department process and strategy.
Creative Director at R4 DESIGN
October 1, 2012 - October 9, 2025
Development and management of creative department process and strategy.
Senior Art Director at Global Agency
July 1, 2012 - August 1, 2014
Art direction, graphic design, brand design.
Senior Designer at Bendito Design
February 1, 2011 - June 1, 2012
Brand identity, packaging, art direction.
Brand Designer at Piece of Cake Barcelona
October 1, 2009 - October 10, 2025
Art Direction, Brand Identities Systems, Corporate Materials, Annual Reports, Guidelines, Packaging, Digital Interfaces.
Senior Graphic Designer / Designer Coordinator at PIECEOF CAKE
October 1, 2009 - October 9, 2025
Created comprehensive corporate identities systems, corporate materials, annual reports, guidelines, packaging and digital interfaces.
Senior Graphic Designer / Designer Coordinator at PIECEOF CAKE
October 1, 2009 - October 9, 2025
Created comprehensive corporate identities systems, corporate materials, annual reports, guidelines, packaging and digital interfaces.
Brand Designer at Piece of Cake Barcelona
January 1, 2008 - October 1, 2009
Creative direction, art direction, brand identity, corporate materials, annual reports, brand guidelines, packaging, digital interfaces, environmental design.
Founder - Art Director at Copacabana
January 1, 2007 - October 10, 2025
Art Direction, Brand Identities Systems, Corporate Materials, Annual Reports, Guidelines, Packaging, Digital Interfaces.
Founder and Art Director at COPACABANA DESIGN
January 1, 2007 - October 9, 2025
Founded and directed design studio focused on corporate identity development. Created comprehensive corporate identity systems, corporate materials, guidelines.
Founder and Art Director at COPACABANA DESIGN
January 1, 2007 - October 9, 2025
Founded and directed design studio focused on corporate identity development. Created comprehensive corporate identity systems, corporate materials, guidelines.
Co-founder & Graphic Designer at Copacabana
July 1, 2003 - January 1, 2007
Graphic design, art direction, brand identity, packaging, digital interfaces, project management.

Education

Master in Branding at Escuela Elisava
February 1, 2007 - October 1, 2008
Post Graduation in Branding Management at PUC RJ
February 1, 2006 - April 1, 2006
Creative Art Direction at EAV Parque Laje
January 1, 2005 - January 1, 2005
Graphic Design at FACULDADE DA CIDADE
July 1, 1999 - January 1, 2004
Master in Branding at Escola Elisava
February 1, 2007 - October 1, 2008
Post Graduation in Branding Management at PUC RJ
February 1, 2006 - April 1, 2006
Creative Art Direction at EAV Parque Laje
January 1, 2005 - January 1, 2005
Graphic Design at Faculdade da Cidade
July 1, 1999 - January 1, 2004
Master in Branding at Escuela Elisava
February 1, 2007 - October 1, 2008
Post Graduation in Branding Management at PUC RJ
February 1, 2006 - April 1, 2006
Creative Art Direction at EAV Parque Laje
January 1, 2005 - October 1, 2005
Graphic Design at UniverCidade
July 1, 1999 - January 1, 2004
Post Graduation in Brand Design at Branding Aplicado - Ana Couto
September 1, 2007 - March 1, 2022
Master in Branding at Escuela Elisava
September 1, 2007 - July 1, 2008
Post Graduation in Brand Design at PUC RJ
February 1, 2006 - December 1, 2006
Creative Art direction at EAV Parque Laje
June 1, 2005 - October 1, 2005
Graduation Graphic Design at UniverCidade
July 1, 1999 - January 1, 2004
Master in Branding at Online Escuela Elisava
January 1, 2022 - March 1, 2022
Master in Branding at Online Escuela Elisava
September 1, 2008 - July 1, 2007
Post Graduation in Brand Design at PUC RJ
February 1, 2006 - December 1, 2006
Post Graduation in Brand Design at Online Escuela Elisava
September 1, 2007 - March 1, 2022
Creative Art direction at EAV Parque Laje
June 1, 2005 - October 1, 2005
Graduation in Graphic Design at UniverCidade
July 1, 1999 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Retail, Software & Internet, Education, Other, Manufacturing, Telecommunications, Financial Services