I'm Felipe Vilanova—a multidisciplinary designer with nearly two decades of experience. I’ve worked with small and large brands, both independently and within advertising and design agencies. I combine strategy and design to build strong, lasting brands that stand out. Today I lead branding projects end-to-end from Porto Alegre, Brazil, delivering identities, packaging, digital interfaces and brand systems for a wide range of clients, including Coca-Cola, PepsiCo, Telefônica Group, Adidas, AGCO (Valtra), LS Tractor Brasil, Atento, Ticket, Bayer, Cavaletti, Olimpikus, Ambev, Sulamerica and more. I thrive on turning insights into compelling visual stories that help brands grow and connect with people.

Felipe Vilanova

PRO

I'm Felipe Vilanova—a multidisciplinary designer with nearly two decades of experience. I’ve worked with small and large brands, both independently and within advertising and design agencies. I combine strategy and design to build strong, lasting brands that stand out. Today I lead branding projects end-to-end from Porto Alegre, Brazil, delivering identities, packaging, digital interfaces and brand systems for a wide range of clients, including Coca-Cola, PepsiCo, Telefônica Group, Adidas, AGCO (Valtra), LS Tractor Brasil, Atento, Ticket, Bayer, Cavaletti, Olimpikus, Ambev, Sulamerica and more. I thrive on turning insights into compelling visual stories that help brands grow and connect with people.

Available to hire

I’m Felipe Vilanova—a multidisciplinary designer with nearly two decades of experience. I’ve worked with small and large brands, both independently and within advertising and design agencies. I combine strategy and design to build strong, lasting brands that stand out.

Today I lead branding projects end-to-end from Porto Alegre, Brazil, delivering identities, packaging, digital interfaces and brand systems for a wide range of clients, including Coca-Cola, PepsiCo, Telefônica Group, Adidas, AGCO (Valtra), LS Tractor Brasil, Atento, Ticket, Bayer, Cavaletti, Olimpikus, Ambev, Sulamerica and more. I thrive on turning insights into compelling visual stories that help brands grow and connect with people.

See more

Language

Portuguese
Fluent
Spanish; Castilian
Advanced
English
Advanced

Work Experience

Senior Art Director at DM9 SUL - ABC GROUP
February 1, 2017 - October 9, 2025
Concept and creating campaigns for large local and global companies in the south of Brazil.
Senior Graphic Designer / Designer Coordinator at ESCALA
December 1, 2014 - October 9, 2025
Created comprehensive corporate identities systems, corporate materials, annual reports, guidelines, packaging and digital interfaces.
Senior Graphic Designer / Designer Coordinator at BENDITO DESIGN
December 1, 2013 - October 9, 2025
Created comprehensive corporate identity systems, corporate materials and guidelines. Re- gy team into visual representations.
Creative Director at R4 DESIGN
October 1, 2012 - October 9, 2025
Development and management of creative department process and strategy.
Senior Graphic Designer / Designer Coordinator at PIECEOF CAKE
October 1, 2009 - October 9, 2025
Created comprehensive corporate identities systems, corporate materials, annual reports, guidelines, packaging and digital interfaces.
Founder and Art Director at COPACABANA DESIGN
January 1, 2007 - October 9, 2025
Founded and directed design studio focused on corporate identity development. Created comprehensive corporate identity systems, corporate materials, guidelines.
Senior Art Director at DM9 SUL - ABC GROUP
February 1, 2017 - October 9, 2025
Concept and creating campaigns for large local and global companies in south of Brasil.
Senior Graphic Designer / Designer Coordinator at ESCALA
December 1, 2014 - October 9, 2025
Created comprehensive corporate identities systems, corporate materials, annual reports, guidelines, packaging and digital interfaces.
Senior Graphic Designer / Designer Coordinator at BENDITO DESIGN
December 1, 2013 - October 9, 2025
Created comprehensive corporate identity systems, corporate materials and guidelines. Re- gy team into visual representations.
Creative Director at R4 DESIGN
October 1, 2012 - October 9, 2025
Development and management of creative department process and strategy.
Senior Graphic Designer / Designer Coordinator at PIECEOF CAKE
October 1, 2009 - October 9, 2025
Created comprehensive corporate identities systems, corporate materials, annual reports, guidelines, packaging and digital interfaces.
Founder and Art Director at COPACABANA DESIGN
January 1, 2007 - October 9, 2025
Founded and directed design studio focused on corporate identity development. Created comprehensive corporate identity systems, corporate materials, guidelines.
Founder - Art Director at Copacabana
January 1, 2007 - October 10, 2025
Art Direction, Brand Identities Systems, Corporate Materials, Annual Reports, Guidelines, Packaging, Digital Interfaces.
Brand Designer at Piece of Cake Barcelona
October 1, 2009 - October 10, 2025
Art Direction, Brand Identities Systems, Corporate Materials, Annual Reports, Guidelines, Packaging, Digital Interfaces.
Brand Designer at Bendito Design
December 1, 2013 - October 10, 2025
Brand Identities, Corporate Materials, Annual Reports, Guidelines, Packaging, Digital Interfaces.
Senior Graphic Designer / Designer Coordinator at Agência Escala
December 1, 2016 - October 10, 2025
Brand Identities Systems, Corporate Materials, Annual Reports, Guidelines, Packaging, Digital Interfaces.
Creative Director at R4 Design
December 1, 2021 - October 10, 2025
Brand Strategy, Art Direction, Enviroment Design, Brochure Design, Way Find Systems, Brand Design.

Education

Master in Branding at Escuela Elisava
February 1, 2007 - October 1, 2008
Post Graduation in Branding Management at PUC RJ
February 1, 2006 - April 1, 2006
Creative Art Direction at EAV Parque Laje
January 1, 2005 - January 1, 2005
Graphic Design at FACULDADE DA CIDADE
July 1, 1999 - January 1, 2004
Master in Branding at Escola Elisava
February 1, 2007 - October 1, 2008
Post Graduation in Branding Management at PUC RJ
February 1, 2006 - April 1, 2006
Creative Art Direction at EAV Parque Laje
January 1, 2005 - January 1, 2005
Graphic Design at Faculdade da Cidade
July 1, 1999 - January 1, 2004
Master in Branding at Escuela Elisava
February 1, 2007 - October 1, 2008
Post Graduation in Branding Management at PUC RJ
February 1, 2006 - April 1, 2006
Creative Art Direction at EAV Parque Laje
January 1, 2005 - October 1, 2005
Graphic Design at UniverCidade
July 1, 1999 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Retail, Software & Internet, Education, Other, Manufacturing