Vidly.tv Brand Identity

Overview:

In 2018, I led the complete brand identity design for Vidly.tv, a
streaming app in a competitive digital media landscape. The
goal was to create a modern, distinctive visual identity that
resonated with viewers and set the platform apart.

Objectives:

Develop a fresh, contemporary brand identity
Enhance user engagement across digital channels
Position Vidly.tv as a leader in the streaming space

Approach:

Research & Strategy: Conducted market and audience research
research to understand trends in streaming services and
Identify opportunities for differentiation.
Creative Execution: Designed a new logo, color palette, and
typography that captured Vidly.tv’s innovative spirit and
dynamic content.
Collaboration: Worked closely with key stakeholders to ensure
The design aligned with business goals, incorporating
iterative feedback to refine the final deliverables.

Results:

The brand identity successfully elevated Vidly.tv’s market
presence, leading to one of Pakistan’s OTT platforms.

Key Takeaway:

A strategic, collaborative design process can transform
a brand’s identity, driving user engagement and
establishing a competitive edge in the digital space.

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