Hi there! I’m Vinayak Pandey, a results-driven Digital Marketing & SEO Specialist with experience helping e-commerce, hospitality, life coaching, and B2B brands grow through SEO, content optimization, and paid campaigns. I enjoy turning data into actionable marketing strategies, leading multi-client campaigns, and collaborating with teams to deliver measurable growth. When I’m not optimizing campaigns, I love sharing knowledge with clients and peers and staying curious about the latest tools and trends.

Vinayak Pandey

Hi there! I’m Vinayak Pandey, a results-driven Digital Marketing & SEO Specialist with experience helping e-commerce, hospitality, life coaching, and B2B brands grow through SEO, content optimization, and paid campaigns. I enjoy turning data into actionable marketing strategies, leading multi-client campaigns, and collaborating with teams to deliver measurable growth. When I’m not optimizing campaigns, I love sharing knowledge with clients and peers and staying curious about the latest tools and trends.

Available to hire

Hi there! I’m Vinayak Pandey, a results-driven Digital Marketing & SEO Specialist with experience helping e-commerce, hospitality, life coaching, and B2B brands grow through SEO, content optimization, and paid campaigns.

I enjoy turning data into actionable marketing strategies, leading multi-client campaigns, and collaborating with teams to deliver measurable growth. When I’m not optimizing campaigns, I love sharing knowledge with clients and peers and staying curious about the latest tools and trends.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Hindi
Fluent
Norwegian
Intermediate

Work Experience

SEO And Google Ads Consultant at Anchor & Wine LLC, Virtual
May 1, 2024 - Present
Successfully achieved a remarkable ROAS of 1800% for Google Ads campaigns, indicating a highly efficient use of advertising budget and substantial revenue generation relative to ad spend. Attained an impressive CTR of 7.2% in Google Ads. Implemented strategies that resulted in a fivefold increase in website traffic. Authored and optimized multiple blog posts that secured top positions on search engine results pages (SERPs).
Digital Marketing Specialist at Brainquest, Virtual
May 31, 2024 - July 16, 2025
Did On and Off page SEO for 18 websites. Ran Google ads campaigns. Wrote 3 articles and ranked them on SERP. Managed to get a blog written by me first rank on SERP (For multiple keywords including short tail ones). Handled clients.
Search Engine Optimization (SEO) Internship at FirstPrinciples, Virtual
May 31, 2022 - July 16, 2025
Worked on multiple websites and was in the team responsible for optimizing those sites using tools like Longtailpro and zipboard. Responsible for creation of basic backlinks and learning advanced backlink creation through outreach.
Marketing Internship at IEEE, IIIT Gwalior Branch, Gwalior
December 31, 2023 - July 16, 2025
Led and managed a team of 6 members responsible for conducting marketing campaigns, handling social media platforms, content writing, calling and mailing, and securing sponsors for events.
SEO And Google Ads Consultant at Anchor & Wine LLC
May 1, 2024 - November 5, 2025
Led Google Ads campaigns achieving a ROAS of 1800% and a CTR of 7.2%, implemented strategies that increased website traffic fivefold, authored and optimized multiple blog posts that secured top SERP positions, and managed client accounts with data-driven insights.
Digital Marketing Specialist at Brainquest
May 1, 2024 - May 1, 2024
Performed on-page and off-page SEO for 18 websites; Ran Google Ads campaigns; Wrote 3 articles that ranked on SERP; Achieved first-page/top SERP rankings for multiple keywords; Managed client relationships.
Search Engine Optimization (SEO) Internship at FirstPrinciples
May 1, 2022 - May 1, 2022
Optimized multiple websites, contributed to backlink creation, and participated in learning advanced outreach strategies using tools like LongTailPro.
Marketing Internship at IEEE, IIIT Gwalior Branch
December 1, 2023 - December 1, 2023
Led and managed a 6-member team conducting marketing campaigns, handling social media, content writing, calling and mailing, and securing sponsors for events.
Digital Marketing & SEO Specialist at Anchor & Wine Croatia LLC
July 1, 2025 - July 1, 2025
Delivered a 2000% increase in organic traffic through a comprehensive SEO strategy. Managed Google Ads campaigns achieving 1800% ROAS and 7.2% CTR. Executed backlink outreach, on-page optimization, and performance reporting for hospitality and tourism brands.
SEO & Digital Marketing Specialist at Au Finja
January 1, 2025 - November 18, 2025
Achieved a 1600% increase in organic traffic; implemented schema markup to improve search visibility; led content optimization and paid media alignment for luxury jewelry e-commerce.
SEO & Digital Marketing Specialist at Dancing Dragons LLC
July 1, 2025 - November 18, 2025
Increased website traffic by 250% through SEO implementation; enhanced content strategy and site architecture for life coaching services.
SEO & Digital Marketing Specialist at Muze Studios
March 1, 2025 - November 18, 2025
Increased website traffic by 120% in 7 months; created SEO-optimized content targeting business owners; conducted competitor analysis and on-page optimization.
SEO & Digital Marketing Consultant at Brainquest
May 1, 2024 - May 1, 2024
Remote engagement providing SEO guidance and digital marketing strategies for 30+ international clients.
SEO Intern at FirstPrinciples
May 1, 2022 - May 1, 2022
Supported on-page SEO audits, keyword research, and link-building campaigns.
Publicity & Content Committee Head at IEEE, IIIT Gwalior
December 1, 2021 - November 18, 2025
Led marketing campaigns and social engagement for IEEE events; increased attendance and engagement.
Freelance Digital Marketing & SEO Specialist at Self-Employed
January 1, 2024 - Present
Successfully manage 4+ concurrent client accounts and deliver results for 30+ international clients across e-commerce, hospitality, life coaching, and B2B services.
SEO & Digital Marketing Specialist at Anchor & Wine Croatia LLC
May 1, 2024 - July 1, 2025
Delivered 2000% increase in organic traffic through comprehensive SEO strategy. Managed Google Ads campaigns achieving 1800% ROAS and 7.2% CTR.
SEO Specialist at Au Finja (Luxury Jewelry E-commerce)
January 1, 2025 - Present
Achieved remarkable 1600% increase in organic traffic; Implemented schema markup improving search visibility.
SEO Specialist at Dancing Dragons LLC (Life Coaching Services)
July 1, 2025 - Present
Increased website traffic by 250% through strategic SEO implementation.
SEO Specialist at Muze Studios (Software Development Company)
March 1, 2025 - Present
Increased website traffic by 120% in 7 months; Created SEO-optimized content targeting business owners and founders; Implemented on-page SEO best practices and conducted competitor analysis.
Digital Marketing & SEO Specialist at FirstPrinciples
February 1, 2022 - May 1, 2022
Remote digital marketing & SEO work spanning Feb 2022 - May 2022.
SEO & Digital Marketing Consultant at IEEE, IIIT Gwalior
December 1, 2021 - Present
Publicity and outreach activities for IEEE events and campaigns.
Freelance SEO & Digital Marketing Consultant at Brainquest
January 1, 2024 - May 1, 2024
Provided freelance SEO and digital marketing consulting across multiple client accounts, enhancing SEO strategies, content optimization, and paid campaigns; delivered client reporting and strategic recommendations to drive growth.
Freelance SEO & Digital Marketing Consultant at Anchor & Wine Croatia LLC (Hospitality & Tourism)
May 1, 2024 - July 1, 2025
Delivered 2000% increase in organic traffic; managed Google Ads campaigns delivering ~1800% ROAS and 7.2% CTR; conducted comprehensive SEO audits, on-page optimization, and outreach to build high-quality backlinks; developed content strategies to boost visibility.
Freelance SEO & Digital Marketing Consultant at Au Finja (Luxury Jewelry E-commerce)
January 1, 2025 - Present
Achieved 1600% increase in organic traffic; implemented schema markup to improve search visibility; managed Google Ads campaigns optimizing ROI and conversions; produced SEO-optimized content achieving first-page SERP rankings for key articles.
Freelance SEO & Digital Marketing Consultant at Dancing Dragons LLC (Life Coaching Services)
July 1, 2025 - Present
Increased website traffic by 250% through SEO implementation and content strategy; executed backlink campaigns and on-page optimization; supported social media and marketing initiatives to enhance client engagement.
Freelance SEO & Digital Marketing Consultant at Muze Studios (Software Development Company)
March 1, 2025 - Present
Raised website traffic by 120% in 7 months; created SEO-optimized content targeting business owners; performed on-page SEO and competitor analysis; maintained client communications and performance reporting.
Freelance Digital Marketing & SEO Consultant at Self-Employed
January 1, 2024 - Present
Manage 4+ concurrent client accounts across e-commerce, hospitality, life coaching, and B2B sectors. Deliver results through SEO audits, on-page & off-page optimization, content strategy, and ROI-focused paid campaigns. Lead client communications, reporting, and strategic recommendations.
SEO & Digital Marketing Consultant at FirstPrinciples
February 1, 2022 - May 1, 2022
Contributed to digital marketing strategies, executed on-page SEO improvements, backlink initiatives, and comprehensive website audits; collaborated with cross-functional teams to enhance online presence.
Marketing & SEO Specialist at Anchor & Wine Croatia LLC
May 1, 2024 - July 1, 2025
Delivered 2000% increase in organic traffic; Managed Google Ads campaigns achieving 1800% ROAS and 7.2% CTR; Optimized campaign structures and content for hospitality & tourism.

Education

Integrated B.Tech & MBA at IIIT Gwalior
January 1, 2019 - December 31, 2024
Integrated B.Tech & MBA, Information Technology at IIIT Gwalior
January 1, 2019 - January 1, 2024
Integrated B.Tech & MBA at IIIT Gwalior
January 1, 2019 - January 1, 2024
Integrated B.Tech & MBA at IIIT Gwalior
January 1, 2019 - January 1, 2024
B.Tech & MBA at IIIT Gwalior
January 1, 2019 - January 1, 2024
Integrated B.Tech & MBA at IIIT Gwalior
January 1, 2019 - January 1, 2024

Qualifications

Google Ads Search Certification
July 1, 2024 - July 31, 2024
Hubspot SEO I & II Certification
December 1, 2022 - February 28, 2023
Content Writing Specialization
February 1, 2022 - May 31, 2022
Web Developement
December 1, 2021 - February 28, 2022
Google Ads Search Certification
July 1, 2024 - November 5, 2025
Hubspot SEO I & II Certification
December 1, 2022 - February 1, 2023
Content Writing Specialization
February 1, 2022 - May 1, 2022
Web Development
December 1, 2021 - February 1, 2022
HubSpot SEO I Certification
December 1, 2022 - February 28, 2023
HubSpot SEO II Certification
December 1, 2022 - February 28, 2023
Google SEO Fundamentals
October 1, 2021 - December 31, 2021
Google Analytics Certification
January 1, 2022 - February 28, 2022
Content Writing Specialization
February 1, 2022 - May 31, 2022
Web Development Certification
December 1, 2021 - February 28, 2022
HubSpot SEO I & II Certification
December 1, 2022 - February 1, 2023
Google SEO Fundamentals
October 1, 2021 - December 1, 2021
Google Analytics Certification
January 1, 2022 - February 1, 2022
Content Writing Specialization
February 1, 2022 - May 1, 2022
Web Development Certification
December 1, 2021 - February 1, 2022
HubSpot SEO I & II Certification
December 1, 2022 - February 1, 2023
Google SEO Fundamentals
October 1, 2021 - December 1, 2021
Google Analytics Certification
January 1, 2022 - February 1, 2022
Content Writing Specialization
February 1, 2022 - May 1, 2022
Web Development Certification
December 1, 2021 - February 1, 2022
HubSpot SEO I Certification
December 1, 2022 - February 1, 2023
Google SEO Fundamentals
October 1, 2021 - December 1, 2021
Google Analytics Certification
January 1, 2022 - February 1, 2022
Content Writing Specialization
February 1, 2022 - May 1, 2022
Web Development Certification
December 1, 2021 - February 1, 2022

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Real Estate & Construction, Retail, Travel & Hospitality, Other