Over the past 9 years, I've learnt that great design isn't about making things pretty. It's about asking better questions. Understanding why someone struggles. Finding the constraint that, if removed, unlocks everything else. Right now at AirlyBird, I'm designing AI products where the hardest part isn't the technology. It's making it feel human. Before that, I spent 6 years at Klariphy designing for critical infrastructure: systems that millions of people depend on but never think about. I'm drawn to problems that matter and teams that care about what they do, and why they do what they do. Clients − BraavoPay − UpHarvest − Monash University − Melbourne Water − Australia Post − Victoria State Government - Department of Premier and Cabinet − Medibank − Australia and New Zealand Banking Group − Western Power − Simply Energy − TAL Australia − The University of Melbourne − Telstra − Sustainability Victoria − SA Water − SMS Management & Technology − B.One Hub − Smallfry Design − Chevron Texaco Expertise − Product Design − Venture Design − User Experience Design − Customer Experience Design − DesignOps − AI-augmented Design Systems − Design System Research − Information Architecture − Accessibility − Channel Digitisation − Project Planning − Design Management Industry Experience − ClimateTech − AgTech − FinTech − Banking − Insurance − Education − Government − Telecommunications − Utilities − Medical − Energy − Architecture − Information and Communications Technology − Media − Retail − E-commerce − Marketplaces − Industrial Design Professional Background − MSc Energy and Resources Management (UCL) − BSc (Hons) Product Design Engineering (Brunel University London) − Dip Business Management (Association of Business Executives London) − Cert Business Administration (Association of Business Executives London) Interests − Design − Artificial Intelligence − Startups − Venture Building − Branding − Emerging Technology − Sustainable Development…Over the past 9 years, I've learnt that great design isn't about making things pretty. It's about asking better questions. Understanding why someone struggles. Finding the constraint that, if removed, unlocks everything else. Right now at AirlyBird, I'm designing AI products where the hardest part isn't the technology. It's making it feel human. Before that, I spent 6 years at Klariphy designing for critical infrastructure: systems that millions of people depend on but never think about. I'm drawn to problems that matter and teams that care about what they do, and why they do what they do. Clients − BraavoPay − UpHarvest − Monash University − Melbourne Water − Australia Post − Victoria State Government - Department of Premier and Cabinet − Medibank − Australia and New Zealand Banking Group − Western Power − Simply Energy − TAL Australia − The University of Melbourne − Telstra − Sustainability Victoria − SA Water − SMS Management & Technology − B.One Hub − Smallfry Design − Chevron Texaco Expertise − Product Design − Venture Design − User Experience Design − Customer Experience Design − DesignOps − AI-augmented Design Systems − Design System Research − Information Architecture − Accessibility − Channel Digitisation − Project Planning − Design Management Industry Experience − ClimateTech − AgTech − FinTech − Banking − Insurance − Education − Government − Telecommunications − Utilities − Medical − Energy − Architecture − Information and Communications Technology − Media − Retail − E-commerce − Marketplaces − Industrial Design Professional Background − MSc Energy and Resources Management (UCL) − BSc (Hons) Product Design Engineering (Brunel University London) − Dip Business Management (Association of Business Executives London) − Cert Business Administration (Association of Business Executives London) Interests − Design − Artificial Intelligence − Startups − Venture Building − Branding − Emerging Technology − Sustainable DevelopmentWWWW…