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I am a senior designer with over 10 years of experience driving global brand strategy, digital campaigns, and product development within the apparel and lifestyle sectors. I excel in Creative Direction and cross-functional leadership, building scalable design systems that accelerate revenue growth and differentiate brands. Most recently at Super73, I led global visual direction across North America, the UK, and Europe, overseeing 8+ product launches and shaping brand ecosystems across digital, retail, and social channels. My work has delivered measurable impact, including a 35% increase in engagement and millions in revenue, and I continue to optimize workflows to scale premium quality at speed.…I am a senior designer with over 10 years of experience driving global brand strategy, digital campaigns, and product development within the apparel and lifestyle sectors. I excel in Creative Direction and cross-functional leadership, building scalable design systems that accelerate revenue growth and differentiate brands. Most recently at Super73, I led global visual direction across North America, the UK, and Europe, overseeing 8+ product launches and shaping brand ecosystems across digital, retail, and social channels. My work has delivered measurable impact, including a 35% increase in engagement and millions in revenue, and I continue to optimize workflows to scale premium quality at speed.

Vincent Lee

Designer, Creative Director, Graphic Designer, +2

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I am a senior designer with over 10 years of experience driving global brand strategy, digital campaigns, and product development within the apparel and lifestyle sectors. I excel in Creative Direction and cross-functional leadership, building scalable design systems that accelerate revenue growth and differentiate brands. Most recently at Super73, I led global visual direction across North America, the UK, and Europe, overseeing 8+ product launches and shaping brand ecosystems across digital, retail, and social channels. My work has delivered measurable impact, including a 35% increase in engagement and millions in revenue, and I continue to optimize workflows to scale premium quality at speed.…I am a senior designer with over 10 years of experience driving global brand strategy, digital campaigns, and product development within the apparel and lifestyle sectors. I excel in Creative Direction and cross-functional leadership, building scalable design systems that accelerate revenue growth and differentiate brands. Most recently at Super73, I led global visual direction across North America, the UK, and Europe, overseeing 8+ product launches and shaping brand ecosystems across digital, retail, and social channels. My work has delivered measurable impact, including a 35% increase in engagement and millions in revenue, and I continue to optimize workflows to scale premium quality at speed.

Available to hire

I am a senior designer with over 10 years of experience driving global brand strategy, digital campaigns, and product development within the apparel and lifestyle sectors. I excel in Creative Direction and cross-functional leadership, building scalable design systems that accelerate revenue growth and differentiate brands.

Most recently at Super73, I led global visual direction across North America, the UK, and Europe, overseeing 8+ product launches and shaping brand ecosystems across digital, retail, and social channels. My work has delivered measurable impact, including a 35% increase in engagement and millions in revenue, and I continue to optimize workflows to scale premium quality at speed.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Visual Designer at SUPER73

January 1, 2023 - January 1, 2026

Led global visual direction for integrated brand and marketing initiatives across North America, UK, and Europe, ensuring visual consistency and elevating brand perception. Drove end-to-end creative for 8+ product launches, collaborating with sales and marketing to drive engagement and contribute to revenue. Partnered with executive leadership to translate strategic visions into scalable brand ecosystems, delivered comprehensive design systems and campaign frameworks. Optimized visual identity across digital, retail, and social channels and streamlined workflows to accelerate time-to-market while maintaining premium quality at scale.

Graphic Designer + Project Management at Curative Co

January 1, 2020 - January 1, 2022

Managed the end-to-end design and development of apparel and accessory collections from concept to production and market launch. Supervised multiple concurrent projects including tech pack creation, costing, sourcing, and vendor communication to ensure on-time delivery. Collaborated with artists and licensors to translate artwork into commercially viable line plans aligned with broader brand strategies. Executed high-impact social media campaigns with motion graphics and video content to support product growth.

Graphic Designer at Dynamic Dinosaur

January 1, 2019 - January 1, 2019

Collaborated with E-commerce and Marketing stakeholders to lead development of digital campaigns, including landing pages, editorial content, and email marketing. Optimized user experience and brand storytelling to improve conversion performance across digital platforms. Directed design for assigned product categories, managing material sourcing and production readiness. Created and maintained detailed technical packages for overseas manufacturers, defining specifications for construction, materials, and measurements.

Creative Director at LULA Apparel

January 1, 2016 - January 1, 2019

Spearheaded design and product development for Thrasher Japan licensed collection, managing execution from concept to production. Drove significant financial impact by helping increase margins from 25% to 50%. Managed Odd Future licensed product line as the primary liaison with Live Nation for brand compliance and approvals. Directed the design and production of apparel, outerwear, and accessories to ensure all licensing standards and delivery timelines were met.